Senior Digital Analytics Manager

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Job details

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£45,000 - £52,000


Hybrid Working

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Full time

Job category/type

Events and Fundraising

Senior Digital Analytics Manager

Job description
This is a UK based contract and as such, you are required to have the Right to Work in the UK. Evidence of your Right to Work will be checked prior to interview.

As a Google analytics superuser who has worked within a centralised digital analytics function, there is no better use for your skills than in working to save our planet. This Senior Digital Analytics Manager role, with the world’s leading independent conservation organisation, is an incredible opportunity to apply your expertise in the fight to protect our world. We want you to join us and help us better understand our digital audiences.

As Senior Digital Analytics Manager you will lead and manage the delivery of digital analytics across our digital estate as well as support digital data driven decision making. This will involve acting as the main point of contact for digital analytics requests, prioritising requirements, measuring performance and producing reports for stakeholders. You will also support with implementation of tracking on new microsites, manage agencies and partners as well as ensure that processes and governance documents are maintained and updated as needed. You will provide expertise and best practice guidance in all digital analytics tracking and performance reporting and contribute to the future state of our digital analytics too. Important will be the ability to ensure the highest data compliance, quality and integrity in addition to keeping updated on digital analytics developments for the Google suite of products.

A Google analytics superuser, you ideally have worked within a centralised digital analytics function and are used to delivering data-led insights in a range of formats. An expert in Google Data Studio, you will have a clear understanding of digital channels and their contribution to performance and insights. GTM implementation experience and an understanding of events and dataLayers is essential too. Comfortable working with third party partners, you will have sound knowledge of fundraising and direct marketing practices as well as related legislation. Critically, you will know how to use data visualisation to tell a story. GA360/GCP and media platform experience as well as an understanding of relational database structures and reporting would be an advantage.

Good at meeting deadlines, your technical abilities will be complemented by strong communication, analytical and interpersonal skills as well as an eye for detail. An effective project manager, you will also excel at problem solving and detailing technical information to non-technical audiences.

If you have the expertise to help us understand the breadth and depth of our digital audiences, and to help our work make a lasting change in the lives of the UK public, we would love to hear from you. Please visit our website via the link, complete the online registration and submit a copy of your up-to-date CV with the Supporting Statement highlighting what makes you a good fit for us.

WWF UK are committed to an inclusive and accessible recruitment process. As a Disability Confident Employer, we acknowledge that some candidates may require additional support to overcome barriers experienced during the application process. If you require any reasonable adjustments to support your application or interview, please reach out to the Talent Acquisition team via

Our policies and benefits reflect the importance of people being able to have a good work-life balance and being able to bring their ‘full self’ to work.

WWF-UK believes anyone who is involved in our work or connected to it, especially children, should be safe from harm. Our first priority will always be to safeguard anyone at risk of harm or abuse. WWF-UK operates robust recruitment practices to ensure candidates for all roles are suitable. Our process includes values-based questions during interviews and annual performance reviews, reference checks that we verify orally, criminal records checks (at the appropriate level) and pre-employment declarations. We do not tolerate any form of abuse or exploitation and act robustly to any allegations or concerns.

Our world needs you like never before. We are the first generation to know we are destroying the world and we could be the last that can do anything about it. We are looking for people who are passionate about making it politically, socially and economically unacceptable to destroy our planet’s natural resources. We need you to join us in the fight for our world.