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About WWF-Singapore


World Wide Fund for Nature (WWF) is one of the world’s largest and most respected independent conservation organisations. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature. As one of WWF’s international hubs, WWF-Singapore supports a global network spanning over 100 countries. WWF Singapore works closely with local stakeholders towards a greener and more sustainable Singapore and the region around us. We work to address key conservation areas, such as climate change, sustainable finance, deforestation, illegal wildlife trade, marine conservation, and sustainable production and consumption, through collaboration, education and outreach efforts involving the community, businesses, and governments. For more information, please visit wwf.sg .


Position title : Manager, Brand

Location : Netherlands or Singapore

Date: April 2024


**Note: This is a maternity cover opportunity, the contract is a fixed term until 31 January 2025.



1. Mission of the Department:

  • To engage audiences across the globe to accelerate conservation impact and to build the WWF brand.
  • To ensure a coherent ‘One Brand, One Voice’ by integrating and supporting the communications functions across the network (Practices and Country Offices)
  • To facilitate and coordinate the development and alignment of the WWF network to a global brand and communications strategy
  • To provide a centre of excellence to the network and convene the communications community in terms of communications practice, coordination across Practices, techniques, platforms and digital media
  • To provide common technology platforms network-wide to enable communication with the audience.

2. Major Functions:

  • Advises and support countries, regions, Practices and focal points upon request to ensure all communications reflect WWF’s brand expression and help position WWF as the most credible conservation organisation;
  • Works with the Brand team to ensure WWF’s DNA, visual and verbal identity (as showcased on the brand identity site and Internal brand sites) are relevant to a fast-moving external environment;
  • Coordinates global and local research agencies to assist countries in conducting brand research (using the global framework) to inform future strategies; Leading day to day operations related to brand research;
  • Conducts regular brand inductions for the network, ensuring alignment with WWF's brand ethos and objectives;
  • Gathers essential input from the network and curates a comprehensive "global brand campaign library," a repository for key brand campaigns available for universal use across the organization;
  • Facilitates and supports the Corporate Partnerships team’s communication strategy for multi-country partnerships, enhancing visibility and engagement for WWF.
  • Maintain the day-to-day activity on WWF Brand Guidelines website
  • Maintain the brand zendesk to answer queries from the network
  • Keeps the comms and marketing and all associated brand portal up-to-date and useful for the community of communicators
  • Co-ordinates and manages multi-country partnerships that increase visibility and engagement for WWF and Earth Hour.
  • Major Duties and Responsibilities:
  • Support NOs, POs and Practices in implementing the brand strategy and ensuring all communications reflect the brand positioning for WWF.
  • Manage and develop international relationships with external partners and agencies;
  • Gather, assess and share marketing efforts from NOs, POs and Practices for the benefit of the region and the wider WWF Network (shared through One WWF);
  • Provide support and guidance to WWF International and to the Network on trademark issues, working closely with Legal.


  • Profile:

Required Qualifications

  • A relevant qualification and/or at least five years’ experience in brand strategy, advertising, digital media or more general communications;
  • Experience or working in an international environment;


Required Skills and Competencies

  • A solid understanding of branding, marketing and communications;
  • Understanding of digital media
  • Strong project management skills with a track record of achieving results;
  • A sound understanding of how to manage colleagues within a network setting – an ability to manage and lead though encouragement and ‘selling’ of ideas;
  • Excellent written and verbal communication skills with perfect command of English;
  • Detail oriented, customer focussed and ability to manage different tasks simultaneously;
  • Creative and flexible; good team-player;
  • Embraces the WWF mission and values of the organization: Courage, Integrity, Respect & Collaboration.

1. Working Relationships:


Internal - Interacts frequently with other departments at WWF International as well as Nos, POs and Practices.


External – Brand extension agencies; Communications agencies, Design agencies, Market researchers.


This job description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. Other tasks may be assigned as necessary according to organizational needs.