Digital Communications Intern - Web and Reporting Focus

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World Wide Fund for Nature

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Singapore, Singapore

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Posted today

World Wide Fund for Nature (Singapore) Limited
Digital Communications Intern - Web and Reporting Focus
Date Listed
08 Sep 2022
Job Type
Entry Level / Junior Executive
Job Period
From Jan 2023, For At Least 6 Months
Advertising / Media
Location Name
Allowance / Remuneration
$800 - 1,000 monthly
Company Profile

WWF - World Wide Fund for Nature

WWF is an independent conservation organization, with over 35 million followers and a global network active through local leadership in over 100 countries. Our mission is to stop the degradation of the planet's natural environment and to build a future in which people live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Find out more at

WWF has teams of experts working to protect the natural resources that sustain and inspire us.

Together, we are creating a world where people live in harmony with nature. Join us. Because together, anything is possible.

WWF's Earth Hour

Starting as a symbolic lights-out campaign in Sydney (Australia) in 2007, WWF’s Earth Hour has grown to become the world’s largest grassroots movement for the environment, mobilizing millions to take action in over 190 countries and territories. It is an hour that unites the world. It empowers and inspires anyone to take part and harnesses the power of the crowd to create positive environmental impact.

Now going into its seventeenth year, Earth Hour continues to shine a light on climate change and nature loss - the two biggest environmental issues facing our planet today. The time for action has never been more critical. Earth Hour 2023 will encourage people around the world to switch off and speak up for nature - to stand in solitary for our one home.

Learn more at

Internship Opportunity: Ever wondered what it feels like to be part of the biggest environmental movement on the planet? WWF International is seeking passionate and committed individuals to support our global team with the role based in Singapore. We are looking for candidates to work in brand and campaign development, community engagement, digital communications and design work across a wide variety of mediums. The opportunities are open to both students and young professionals, and the term of the internship is at least 4 months up to 6 months, starting January 2023.

What we are looking for:

  • Passion, enthusiasm and willingness to learn

  • Ability to work independently and with a team in a fast paced environment - big Zoom calls don’t intimidate you!

  • Proactive personality with positive working attitude

  • Interest in environmental, climate change and/or sustainability issues - bonus points if Greta Thunberg is your hero!

Depending on the length of arranged working hours, a stipend will be remunerated for the internship. Also, upon completion of this internship, you have the opportunity to request for a letter of recommendation based on your performance during the internship.

Job Description

Internship period: January 2023 to June 2023

Major Functions:

This role is part of the Digital team at WWF International Communications and Marketing Division based in Singapore, reporting to the Global Social Media & Digital Communications Specialists. The role is also part of the cross-functional Earth Hour global team.

Be part of a dynamic and diverse team - where the primary role is to assist in the up-keep and management of WWF’s digital channels - including campaign activity for Earth Hour over a six-month period - focusing primarily on WWF and Earth Hour’s global website, blogs, and email newsletters.

The role will also involve analysis, evaluation, and reporting of content performance across social media, email and web channels, finding opportunities to increase reach, engagement, and impact.

Major Duties and Responsibilities:

Content creation:

  • Devise, develop and deliver compelling, engaging and inspiring digital content and activations in collaboration with internal and external production teams for use on WWF and Earth Hour websites

  • Help produce short-form and long-form written content for web pages and email newsletters, across different target audiences

  • Adapt and repurpose existing content and information from various sources and formats (e.g. social media, video, reports, infographics, etc) for use on web pages

  • Stay up to date with the latest digital trends and activations, finding ways to incorporate elements within our WWF and Earth Hour content

  • Identify content “lead generation” opportunities to grow our email newsletter subscriber list, including specific subsets of subscribers

Reporting, Analytics, and Optimisation:

  • Support the Digital team by helping to monitor and evaluate the results of digital campaigns and content across web, email, and social media channels

  • A/B testing of web pages and email content to identify the most effective messages and formats

  • Interpret and analyze data, identifying success-contributing factors and opportunities for improvement and evolution in future digital content

  • Utilise social listening tools to ensure that the most relevant online trends and conversations with respect to Earth Hour and WWF are being tracked and monitored, identifying ways we can use these insights to inform our content creation and key messages communicated

Required Skills and Competencies

  • Advanced written and verbal English skills are a must, along with the maturity to work in a global, multi-cultural environment

  • Proactive and detail-oriented, able to work autonomously as well as with others

  • A keen interest in data and an ability to interpret it; strong analytical skills

  • Demonstrate an understanding of different audience profiles and consumption behaviors on various digital platforms, and an awareness of how to tailor content, user experiences, and messages to best fit audience needs

  • Strong writing skills, and an ability to translate complex topics into a public-friendly manner that intrigues audiences

  • Possess a basic understanding of user journeys as well as user interface and user experience (UI and UX) optimized-design on web, especially on mobile devices

  • An eye for design and visual aesthetics. Basic knowledge in design software such as Photoshop or Canva is a plus

  • Avid user of social media and consumer of digital content

  • Ability to create content in-line with brand guidelines - including visual and written tone of voice

  • Willingness to learn about the global Earth Hour campaign and conservation goals of WWF

  • Interest in environmental and sustainability issues

  • Willingness to learn about and research digital and industry trends

  • Willingness to learn new analytics tools, such as Google Analytics and social listening dashboards. Prior experience is a plus.

  • Willingness to learn website content management systems (CMS) and customer relationship management (CRM) tools such as Hubspot. Prior experience is a plus.

This job description covers the main tasks. Other tasks may be assigned as necessary according to organisational needs.

We may also disclose personal data about you to our affiliates in the network in order to manage our relationship with you.

Application Instructions
Please apply for this position by submitting your text CV using InternSG.
Kindly note that only shortlisted candidates will be notified.