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Position title: Content Marketing Executive

Reports to: Digital Marketing & Fundraising Manager

About World Wide Fund for Nature, Singapore (WWF)

WWF-Singapore is a Singapore-registered charity, a network member of WWF International – one of the world’s largest and most respected independent conservation organisations. WWF-Singapore protects critical natural resources for people in Singapore and supports a global network that spans over 100 countries. WWF-Singapore addresses issues important to Singapore and the region, such as climate change, deforestation, marine pollution and illegal wildlife trade. We achieve this through community-based conservation and restoration efforts in key landscapes and seascapes, and by innovative approaches for market transformation, sustainable finance, policy and advocacy, and education and outreach.

Description of the role

We are seeking a creative and talented Digital Content Executive, that can perform duties as a social media community manager as well, to join our Fundraising & Marketing team at WWF. The ideal candidate will be responsible for creating and curating compelling content to engage our online audience and manage our social media platforms to drive brand awareness, engagement, and fundraising. You should have excellent storytelling, copywriting and graphic design skills and be able to create and design marketing and communication collaterals, write clearly, tell stories and engage a diverse audience with different messages and stories for different channels and mediums. At the same time, you should understand online and offline marketing initiatives and strategies across multiple platforms and formats and you will be required to be able to market across various channels. Your time will mainly be spent creating content that is compelling and engaging (visual and writing), but you will also participate actively in the planning, development and execution of our individual digital fundraising and marketing campaigns.

Responsibilities

Some of the meaningful work you will perform:

  • Brainstorm and co-conceptualise the content strategy, narrative, and tone of digital
campaigns (fundraising campaigns, marketing campaigns and/or lead generation campaigns)
and assist with the creation of the visual and copywriting content associated with it.
  • Create and curate high-quality, engaging content (including photos, videos, graphics, and
written content) for our website, blog, social media and digital channels.
  • Manage social media campaigns and posts, monitor and respond to comments and
messages, and engage with our online community.
  • Develop and write content to support all phases of the lead and supporter journey and fuel
donations and engagement; this may include but is not limited to producing content for digital
ads, emails and e-newsletters, videos and marketing collaterals.
  • Co-lead website design and website content creation.
  • Collaborate with other teams and departments to develop content that aligns with WWF’s
mission and supports our fundraising and engagement goals.
  • Utilise data-driven marketing such as A/B tests, research, analysis and statistics to support
the strategy of content campaigns.
  • Provide support to the Senior Digital Marketing Executive in running digital performance
campaigns when necessary.
  • Identify content trends and gaps to recommend creative stories and angles. Proactively
suggest improvements to campaigns, A/B testing and optimise content on all fundraising
platforms.

Profile

  • Open to fresh-graduates or candidates with 1-3 years of experience
  • Minimum diploma in media, communications, design, marketing or similar
  • Strong visual design skills and experience with Adobe Creative Suite or similar tools
  • Excellent oral and written communication skills in English
  • Understanding of social media analytics and experience with social media management and
analytics tools.
  • Be skilled in writing clear, concise and grammatically correct copy
  • Have an eye for detail and design
  • Demonstrate knowledge in social and digital communication and marketing (evidence of
social media content creation, email campaigns, newsletters, blog posts, or others materials
will be required)
  • Basic knowledge of HTML, CMS tools is a plus
  • Passion for environmental conservation and sustainability and/or experience working with
NGO or social sector is a plus

If you’re passionate about creating meaningful content that engages and inspires people, and want to
make a positive impact on the environment, we encourage you to apply for this exciting role at
WWF-Singapore.

This job description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. Other tasks may be assigned as necessary according to organisational needs.

Interested applicants should submit their updated CVs and cover letter to hr@wwf.sg. Please indicate the position being applied for in the subject line.