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Position title: Content Creator
Reports to: Digital, Senior Specialist
Date, Hosting: Now to mid May 2024 (5-7 months)

Mission of the department
  • To engage audiences across the globe to accelerate conservation impact and to build the WWF
and Earth Hour brand.
  • To ensure a coherent ‘One Brand, One Voice’ by integrating and supporting the communications
functions across the network
  • To facilitate and coordinate the development and alignment to a global brand and
communications strategy
  • To provide a Centre of Excellence to the Network and convene the Communications Community
in terms of communications practice, coordination across Practices, techniques, platforms and
digital media
  • To provide common technology platforms Network-wide to enable communication with the
Major functions:
  • Devise, develop and deliver compelling, engaging and inspiring digital content (including – but
not limited to – videos, images, GIFs etc.) in collaboration with internal and external production
teams for use on WWF and Earth Hour channels
  • Participate in content and activation ideation for Earth Hour and WWF social and web channels
as well as adapting for open-source usage
  • Help produce short-form and long-form written content for different digital platforms (social, web,
and email) and audiences
  • Monitor, evaluate and assess content performance; ensuring we learn from and iterate based on
the results.

Major duties and responsibilities:

  • Assist the WWF International team with video and graphical content production requests and
help our diverse on-the-ground WWF and Earth Hour teams to create better, more dynamic and
engaging videos
  • Assist the Digital team with creating social-media friendly and engaging rich media content for
organic and paid posts on WWF and Earth Hour global social media platforms
  • Create open source content that can be used by other organisations.
  • Liaise with the WWF and Earth Hour network and other organisations around the world to gather
inspirational stories of people making a difference on the ground and produce compelling rich
media social and web content
  • Contribute to planning and live around-the-clock video editing on Earth Hour night as footage is
received, to create powerful highlight videos that exemplify the impact of Earth Hour (See Earth
Hour 2023 On-the-night Highlights videos)
  • Produce, evolve and optimise content templates for use within the team and by local WWF and
Earth Hour Offices.
  • Create briefs and assist local teams to produce ‘crowdsourced’ videos
  • Liaise with external parties, from video production to translation agencies
  • Contribute to editing of the annual Earth Hour official video, including adaptation and localisation
  • Film key influencers / spokespeople when requested
  • Provide video editing support for the larger team and the global WWF and Earth Hour network
  • Stay up to date with the latest digital and social trends and activations, finding ways to
incorporate elements within our WWF and Earth Hour content
  • Perform other duties as required
Required qualification:
  • Degree or professional qualification in design or creative production.
Required skills and competencies:
  • 3-5 years professional experience in a content production environment
  • Professional experience using video editing software such as Adobe Premiere Pro or Final Cut
Pro and graphic design software such as Adobe Photoshop and Illustrator
  • Have the capability to independently plan, storyboard and film various types of footage for video
  • Good editorial judgement and knowledge of online and off-line international media markets.
  • Great attention to detail and consistency
  • Able to find and tell compelling stories
  • Picks up new things quickly, and proactive about finding innovative solutions to problems
  • Excellent written and verbal English skills are a must
  • Interested in learning to work with a team in a fast-paced, global and multicultural environment
  • Willing to learn about the global Earth Hour campaign and conservation goals of WWF
  • Interest in environmental and sustainability issues
  • Proven success in a multi-cultural international setting
  • Fluency in English required. Fluency in other languages that are widely used at an international
level is a distinct advantage
  • Embraces the WWF mission and values of the organization: Courage, Integrity, Respect &
  • Adheres to WWF’s brand characteristics, which are: Knowledgeable, Optimistic, Determined and

This job description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. Other tasks may be assigned as necessary according to organizational needs.

Interested candidates should email a CV and a cover letter to the HR Department (Email: Please indicate the position ‘Content Creator’ being applied for in the subject line.