Assistant Manager, Strategic Communications

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World Wide Fund for Nature

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Singapore, Singapore

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30+ days ago

Position title: Assistant Manager, Strategic Communications

Reports to: Manager, Strategic Communications

About WWF-Singapore

World Wide Fund for Nature (WWF) is one of the world’s largest and most respected independent conservation organisations. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature. As one of WWF’s international hubs, WWF-Singapore supports a global network spanning over 100 countries. WWF Singapore works closely with local stakeholders towards a greener and more sustainable Singapore and the region around us. We work to address key conservation areas, such as climate change, sustainable finance, deforestation, illegal wildlife trade, marine conservation, and sustainable production and consumption, through collaboration, education and outreach efforts involving the community, businesses, and governments. For more information, please visit

Mission of the Role

To place WWF-Singapore at the forefront of sustainability and conservation in Singapore and the region, by spearheading integrated communications duties of the organisation to ensure that WWF is positioned as a locally relevant, globally-oriented brand. The Assistant Manager, Communications is responsible for developing impactful communications that define a human-centric, credible WWF brand that safeguards the corporate identity and reputation. He/She will develop communications strategies around WWF’s four priority themes: (a) Climate, (b) Sustainability and Circular Economy, (c) Nature and Biodiversity, (d) Closer to Home.

Major Functions

This role requires proactive, collaborative, resourceful and excellent professional writing skills to effectively work with cross-organisational teams to support the overall communications strategy for WWF-Singapore – aligning with WWF’s global sustainability goals. The incumbent must bring experience in professional writing for press releases, annual reports, etc. and will lead the development of communications materials to ensure impact-driven, breakthrough outcomes for people and the environment.

An understanding of the regulatory requirements for charities in Singapore would be a distinct advantage in this role. It is important to have a high motivation to work closely with colleagues across functions, building open lines of communication and creating an environment which fosters collaboration with respect, a keen sense of urgency and purpose.

Major Duties and Responsibilities

Leads development and execution of integrated communication plans across all WWF-Singapore channels, ensuring positive and effective publicity.

  • Works closely with internal and external stakeholders to support and achieve WWF-Singapore’s overall communications strategy with unified, consistent and positive messaging.
  • Create and deliver on an annual communications plan to engender greater public trust in WWF-Singapore as a leading local charity with high impact and transparency.
  • Lead the project management for cross-department deliverables to meet the local regulatory requirements, such as the Annual Report, regular Impact Reports, working with relevant public sector entities for grant partnerships, etc.
  • Distil complex policy concepts and science-based content into plain language for press, policymakers and the general public.
  • Develop human-centric content with active voice positioning, create message houses, impact stories for reporting purposes (i.e., newsletters, annual reports, impact round-ups for internal and external stakeholders)
  • Manage the editorial board and editorial team meetings to synergise cross-functional plans, identify key communications initiatives, and lead coordination among CMER team members to track delivery.
  • Grow influence and gain visibility by establishing thought leadership through proactive outreach across teams and public engagements; support the rollout of WWF’s executive talks (C-suite) and engagements
  • Develop a strong understanding of WWF-Singapore’s key competencies and advocacy positions on sustainability, climate change, conservation and related topics locally and internationally through participation in relevant programme teams, global briefings, etc.
  • Developing budgets, monitoring expenses and reporting
  • Excellent proofreading and copy editing skills


Required Qualifications

  • 4-6 years of working experience in charity/public sector/compliance communications, etc – Journalism or Mass Communications
  • Familiarity with content management and data analysis tools is required
  • Strong visual communication and copywriting skills to support development/checking of marketing communications materials
  • Knowledge in working with business, philanthropy, community development, conservation or social sector – for example, in government, international NGOs, multilateral institutions, think thanks/universities
  • General knowledge of and interest in conservation and environmental sustainability issues (and their solutions), especially as they relate to SE Asia
  • Thorough understanding of, and experience in championing and communicating, the benefits of nature, conservation and related financial matters to people and society
  • Developing budgets, monitoring expenses and reporting

Required Skills and Competencies

  • A go-getter with a strong work ethic, pleasant personality, maturity, initiative, enthusiasm and ability to work in different environments and with individuals
  • Positive attitude and being a team player is paramount. Must consistently practise ethical behaviour in all dealings consistent with WWF’s values and codes of conduct.
  • Experience in government agencies and managing vendors will be an advantage
  • Genuine interest in and some knowledge of nature conservation, climate change, and sustainable finance, locally and internationally
  • Excellent oral, written, presentation and communication skills in English
  • Critical thinking and good negotiation skills in managing internal and external stakeholders
  • Highly motivated, organised, able to perform under pressure and within a tight timeline. Project management experience is a definite plus.
  • Passion for the WWF conservation mission, portfolio and other brand-related activities
  • Adhere to WWF’s values: Courage, Integrity, Respect and Collaboration

Critical Relationships

Internal – Conservation Team, Fundraising Team, Corporate Partnerships Team, Sustainable Finance Team, Human Resource Team, Operations and Projects Team, Education Team, Market Transformation and Advocacy Teams.

External – Government Agencies, Content Partners, Corporate Partners, Creative Agencies

This job description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. Other tasks may be assigned as necessary according to organisational needs.

Interested applicants should submit their updated CVs and cover letter to Please indicate the position being applied for in the subject line.