Microsite Developer

Organization icon

World Wide Fund for Nature

Location icon

Quezon City, Philippines

Clock icon

14 days ago


World Wide Fund for Nature-Philippines (WWF-Philippines) is part of the WWF network—the world’s largest and most experienced conservation organization that operates in over 100 countries. Since it joined the WWF’s roster of national organizations in 1997, WWF-Philippines has been successfully implementing projects that find new and sustainable ways of using the planet’s natural resources, with the aim of protecting the environment for both people and nature.

Since 2011, WWF-Philippines has been working with local government units, tuna fishing communities, and tuna supply chain players in two yellowfin tuna fishery improvement projects in Lagonoy Gulf and Mindoro Strait to establish sustainable fishing practices. Over the last decade, WWF-Philippines further expanded its work to include social enterprise development and awareness raising efforts on sustainable seafood consumption, especially in the European markets. From this decade-long multi-sectoral collaboration, fisherfolk across five (5) municipalities of Occidental Mindoro and fifteen (15) municipalities in Lagonoy Gulf were awarded Marine Stewardship Council (MSC) Certification in 2021, the first in the country to achieve such a distinction.

In 2022, WWF-Philippines launched two more projects to further build on previous successes - Project Buhay: Tuna Habambuhay, Dagdag Hanapbuhay (internationally known as “Mindoro Strait Sustainable and Equitable Tuna for Bankability” or MS-SETB) and Sustainable Tuna Partnership 2 (STP2). Project Buhay aims to make tuna fishing both sustainable and equitable in Occidental Mindoro by helping tuna fishers earn more from their catch by improving product quality and post-processing, diversifying tuna fishers’ income by introducing alternative livelihoods, empowering women to get involved in managing the new livelihoods, secure investments and capital funding for the identified livelihoods; and sharing community stories, best practices and lessons learned to inspire replication in other communities and organizations.

In the meantime, STP2 aims to increase the resilience of yellowfin tuna fishing communities in the Western Central Pacific to poverty and disasters. The project aims to do this by advocating for harvest strategies and harvest control rules in the Western Central Pacific Ocean, improving transparency in tuna fishing and its environmental impact in the Lagonoy Gulf and Mindoro Strait, improving the registration, licensing and catch documentation of Tuna Fishers Association members, improving entrepreneurial and organizational management capacities of handline fishermen's organizations, increasing the capacity of fisheries households for disaster preparedness and financial management, and strengthening 3 multi-stakeholder dialogue platforms to advance sustainable tuna fisheries and small-scale fishers interests.

Over the past decade, the sustainable tuna projects of WWF-Philippines have collected numerous studies and stories that are valuable resources to further promote and enable sustainability in the industry. To make these materials easily accessible, a microsite linked directly to the WWF-Philippines website will be developed. The microsite will serve as the central repository for all communication materials, and will be used as a marketing tool to attract potential funders. It will contain an overview of WWF-Philippines’ completed and ongoing sustainability efforts in the tuna industry, research results, community stories, and other project updates.

Given the range of work and technical expertise necessary to create this microsite, WWF-Philippines, through Project Buhay, seeks to employ the services of a microsite development company, microsite development studio, or individual microsite developer familiar with such work.


WWF-Philippines, through Project Buhay, is in need of the service of a microsite development company, microsite development studio, or individual microsite developer, herein referred to as “Service Provider”, to create a microsite with front-end design and backend development. The microsite should:

  • Serve as the central repository for project materials and updates
  • Provide a user-friendly experience that is effective
  • Deliver visually appealing and effective UI/UX design that hosts education and communication materials
  • Ensure quality assurance of functionality and accessibility
  • Ensure compliance to the Data Privacy Act
  • Be linked to the WWF-Philippines website
  • Provide access to back-end usage data and analytics

The microsite specifically aims to achieve the following:

  • To promote sustainability in the tuna industry
  • To provide easily accessible information, research studies, and community stories relevant to sustainable tuna
  • To attract investors and funders to invest in efforts relevant to sustainable tuna projects
  • To strengthen WWF-Philippines’ credibility as experts on sustainability in the tuna industry


  • World Wide Fund for Nature-Philippines (WWF-Philippines)

While a service provider will be hired, WWF-Philippines, through Project Buhay, shall remain the overall in-charge of the project and undertake activities that are within its scope and expertise.

  • Review and approve all outputs - the overall content, UI/UX design, and other proposed features of the service provider in relation to the required deliverables;
  • Provide inputs in the determination and creation of microsite features and other elements needed to ensure smooth operation and complete coverage of WWF-Philippines sustainable tuna projects;
  • Provide microsite content and copy;
  • Support in finalizing the microsite;
  • Participate in the testing sessions and quality assurance for the microsite; and
  • Assign staff to coordinate the requirements of the service provider.
  • Microsite Development Company, Microsite Development Studio, Or Individual Microsite Developer

The service provider shall have the following functions as these are part of the technical expertise required in planning and execution:

  • Submit a design and programming plan (also known as work and financial plan) for approval of WWF-Philippines. The plan should contain the proposed wireframe and design elements of the microsite, budget, and timelines;
  • Execute and produce the microsite, and finalize according to specifications, comments, and revisions;
  • Provide capable human resources to manage the designing and programming of the microsite, including people who can beta-test and provide valuable input for the final version of the microsite;
  • Coordinate with WWF-Philippines on the status of the microsite design and development, and other concerns related to the assignment; and
  • Submit to WWF-Philippines the following:
    • Microsite development work plan;
    • Wireframes, mockups and process tree of the microsite;
    • Comprehensive report on microsite testing prior to launch;
    • Training session on backend access, and site maintenance and updating;
    • Access to the master copy of the microsite, usage data, and analytics;
    • Written instructions on how to access backend data and continuously update the contents of the microsite; and
    • Comprehensive report on back-end maintenance 6 months post-launch (For Option 1).


Kindly submit a proposal with two (2) options - with six (6) months post-launch maintenance, and without post-launch maintenance. The following should be included in the microsite’s features:

  • Link of microsite on the Food landing page of the WWF-PH website
  • Main landing page of the microsite
    • Carousell for project updates and calls to action
    • Creative and interactive history of WWF-PH sustainable tuna projects
    • Link to each sustainable tuna project
      • Partnership Program Towards Sustainable Tuna (PPTST)
      • Build Back Better Boats (BBB)
      • Sustainable Tuna Partnership (STP2)
      • Project Buhay: Tuna Habambuhay, Dagdag Hanapbuhay
    • Links to Resources, Stories
    • Links to WWF-PH social media
  • Landing page for each tuna project
    • Project overview (can be in text, video, photos, etc.)
    • Resources
    • Articles / Project Updates
    • Contact Us
  • Landing page for Resources
    • Can be filtered per project, date, type (modules, research studies, business plans, infographics, videos, etc.)
  • Landing page for Stories
    • Can be filtered per project, date, type (article, video, etc.)
  • Contact Us


Criteria of Selection of Microsite Developer

Microsite Development

    • Capacity to design, program and deliver specified requirements

Creativity and Innovation

    • Use of UI/UX and multimedia design for microsite development

Track Record on Similar Engagement

    • Reputation and history in accomplishing similar deliverables as specified. This includes the knowledge and capabilities of the service provider’s personnel relevant to the requirements of the client.

Timelines and Milestones

    • Work plan with schedule of activities and turnover of deliverables in the required amount of time.



The duration is 6 months, with an optional add-on of six (6) months for post-launch monitoring and maintenance.


The service provider shall be paid in either four or three (4 or 3) tranches as follows:

w/ 6mos post- launch
w/o post- launch

  • Signed contract and submission of proposed design and programming plan, and financial plan with detailed timelines and deliverables, covering the entire duration of the contract.

  • Approved design and programming plan, wireframe and mockups of the microsite.

  • Completed training session for backend access and site maintenance and updating, handover of approved microsite, overall access and updating instructions, and turnover of all related project files.

  • Approved detailed report on support provided for bugs & fixes within the first six (6) months of launch, and turnover of all related project files.



  • Letter of Interest addressed to Project Manager, Ms. Melody Melo-Rijk;
  • A proposed process, timeframe, and budget quote (work and financial plan);
  • A portfolio and credits presentation or deck of past projects and clients;
  • A Curriculum Vitae outlining relevant education, expertise and experience of lead person and relevant project team member/s;
  • Copy of at least two most recent engagement fee or microsite development fee (censored client names);
  • SEC (with Articles of Incorporation) or DTI Registration;
  • BIR Certificate of Registration (COR);
  • Company Profile (if applicable); and
  • Copy of Official Receipt.


As an equal employment opportunity employer, WWF does not discriminate based on an applicant’s race, religion, sex, gender, or disability status. To reduce use of paper, submissions by mail will not be accepted. Due to the high volume of applications, inquiries via phone cannot be accepted.

To apply, submit your required documents for bid by email to lroque@wwf.org.ph and jkayguan@wwf.org.ph with the subject line: "Project Buhay_Microsite_[first name initial_middle name initial_full last name] or [company name]".