Senior Communications Manager, Land and Forests
World Resources Institute
Washington, DC, United States
30+ days ago
As the Senior Communications Manager, you will design and implement communications strategies that: (1) strengthen LCL and GFW’s global reputations as leading sources of geospatial data and analysis about the state of the world’s land and forests; (2) deliver WRI’s research insights harnessing these data to international policy audiences working at land’s intersection with climate, biodiversity, and equity agendas; and (3) engage and expand the growing community of organizations and individuals who are direct users of LCL and GFW’s geospatial data and monitoring products. As the Senior Manager, you will lead a growing team of four Communications Specialists and Managers, work in close partnership with LCL’s Senior Engagement Manager, and engage across a team of more than 50 staff distributed across WRI’s global office network.
Strategic Leadership (35%)
- Lead development of a global communication strategy for WRI’s Land & Carbon Lab initiative, which includes two major online data platforms (Global Forest Watch and Resource Watch) and several smaller webtools
- Develop a distinguishing branding strategy for WRI’s Land & Carbon Lab and grow Global Forest Watch’s public-facing brand presence while also strengthening brand coherence
- Lead development of a coherent digital outreach strategy for land- and forest-related geospatial data and insights
- Lead comprehensive stakeholder and audience mapping analysis to inform these strategies
- Engage across WRI’s Programs, Centers, and International Offices to support development of cohesive external narratives supporting WRI’s broader land and forests objectives, such as on Nature-Based Solutions, the role of Carbon Offsets, etc.
- Cultivate and support an international community of practice around the use of LCL and GFW’s monitoring data, tools, and expertise
Project Management (30%)
- Develop and oversee execution of annual communications work plans, aligned with the broader team objectives and workplans
- Supervise a team of 4-6 communications professionals, manage team workflow, and provide training and mentorship to staff
- Lead annual work planning including budget planning for communications activities aligned with the broader initiative work plan; track work plan implementation and spending
- Design metrics of success for communications work; ensure these metrics are consistently tracked to inform continuous learning, donor reporting, and impact evaluation
Communications & Media Engagement (35%)
- Ensure that LCL and GFW’s geospatial data and analysis reach a diverse global audience seeking timely information about the state of the world’s lands and forests and related carbon fluxes
- Employing a deep understanding of land-based climate opportunities and risks, collaborate with WRI and external experts to leverage data to shape public opinion and policy in ways that could potentially transform climate mitigation in the land sector
- Coordinate with research staff to communicate around the release of new geospatial data products and related analysis
- Pitch stories and respond to media inquiries related to land, carbon and forests monitoring data and its applications, including a response to current events requiring real-time data analysis to inform media reporting and government response
- Develop strategies and partnerships to promote data-driven journalism and strengthen global reporting on land-related climate issues
- Ensure quality and consistency of all written outputs, including blog posts, op-eds, e-blasts, speeches, and other compelling communications that translates technical data and analysis for various audiences
- Oversee the quality and consistency of all land and forests social media accounts and social collateral
- Master’s degree in a relevant field (or a bachelor's degree with 2 additional years of relevant experience)
- Minimum of 10 years of full time relevant professional experience in communications and/or engagement roles, with prior work focus on climate change and/or natural resource management
- Experience working at the international level with or within a large environmental NGO, data solutions provider, communications consultancy or agency, or similar organization(s)
- Demonstrable experience and success designing and implementing communication strategies with objective metrics and outcomes, and clear audience and stakeholder targets
- Strong project management skills including prior experience developing and leading strategy, managing budgets, and leading teams
- Passion for the role data and technology can play in changing behaviors and enabling sustainable development
- Strong interpersonal skills and empathy, including the ability to work in a diplomatic and collaborative manner with multiple stakeholders including colleagues, senior leadership, and external partners
- Deep network in relevant areas, such as journalists, environmental NGOs, government and private sector stakeholders, and others.
$96,000 - $130,000. Salary is commensurate with experience and other compensable factors.
How to Apply:
Please submit a cover letter with resume. Applicants must apply through the WRI Careers portal to be considered.
As the Senior Communications Manager, you will lead communications activities for WRI’s Land & Carbon Lab (LCL), which includes Global Forest Watch (GFW). Built upon GFW’s success monitoring the world’s forests, LCL is pioneering technological breakthroughs in global monitoring of the world’s land, and the ecosystems and carbon land supports. LCL seeks to deliver insights and solutions to global and community scale actors using cutting-edge geospatial data, analysis, and monitoring tools. LCL aspires to empower these actors with geospatial intelligence that will support better land use policy and land management practices worldwide.
World Resources Institute (WRI) is an independent, nonprofit global research organization that turns big ideas into action at the nexus of environment, economic opportunity, and human well-being. We are working to address seven critical challenges that the world must overcome this decade to secure a sustainable future for people and the planet: climate change, energy, food, forests, water, sustainable cities, and the ocean.
We are passionate. We value our diversity of interests, skills, and backgrounds. We have a flexible work environment. And we share a common goal to catalyze change that will improve the lives of people. Our shared ideals are at the core of our approach. They include integrity, innovation, urgency, independence, and respect.
The foundation of our work is delivering high-quality research, data, maps, and analysis to solve the world’s greatest environment and international development challenges and improve people’s lives. We work with leaders in government, business, and civil society to drive ambitious action and create change on the ground. Equally important, we bring together partners to develop breakthrough ideas and scale-up solutions for far-reaching, enduring impact.
We have been growing rapidly: our staff has doubled in size over the past 5 years, and our operating budget is nearing $200 million. Founded in 1982, WRI has a global staff of over 1,600 people with work spanning 60 countries. We have offices in Africa, Brazil, China, Europe, India, Indonesia, Mexico, Colombia and the United States, as well as a growing presence in other countries and regions.
WRI is committed to advancing gender and social equity for human well-being in our mission and applies this principle to our organizational and programmatic practices.