Media Relations Specialist

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World Resources Institute

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Washington, DC, United States

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30+ days ago

Job Summary:
(This position is remote due to Covid-19, but you will be based in Washington, DC once restrictions have been lifted.)

The role of Media Relations Specialist is critical to the messaging of our organization as you will be helping to raise the profile of WRI, our research and our experts around the world. You will be responsible for developing and implementing communications strategies, building and maintaining relationships with journalists, writing and editing communications materials, and working with staff across the Institute to communicate WRI’s work more effectively.
You will be working in a 'fast-paced' and energetic environment where your media experience will enable you to interact on a daily basis with reporters who will tell our story. You will also provide important input on strategy and messaging on a variety of topics from food to cities to water; general communications support and more.

Job Responsibilities:

  • Support the development of communications strategies for WRI reports, data, announcements, and events
  • Serve as the "go-to" resource for reporters seeking information and interviews from WRI alongside the Strategic Communications and Media Manager
  • Build and manage hundreds of relationships with media, field incoming requests, connect reporters with relevant experts across the Institute and around the world, and prepare staff for interviews
  • Develop media strategies, draft and oversee pitch language across programs, and conduct frequent media outreach
  • Play a central role in WRI’s rapid external response to breaking news, including drafting and promoting press statements, shaping rapidly evolving strategies, pitching media, and often fielding multiple media requests at a time
  • Serve as a trusted advisor to WRI’s programs, draft and shape their key messages, help them respond to media inquiries, and more
  • Produce WRI press calls and interviews
  • Manage WRI’s media outreach and monitoring platform Cision, overseeing the database and lists, organizing trainings, compiling quarterly analytics, and advising staff on best practices
  • Organizer and facilitate media trainings for WRI’s experts, executive team and program directors
  • Occasionally support webinars and events (including flagship events like Stories to Watch)
  • Help manage core media interns, participate in the hiring process and help oversee intern
  • Cross-promote news content on social media, ensuring brand consistency and staying up to date with latest social media best practices and technologies
  • Coordinate with communications colleagues across WRI’s programs and international offices
  • Represent WRI to members of the media at conferences and networking events; regularly engage in press briefings and “get to know you” meetings with reporters
  • Stay up-to-date on current events and trends in the environment and development sectors
  • Draft, manage and publish web content on’s news page
  • Draft internal communications content like memos and newsletters
  • General administrative support, such as scheduling, logistics, and other responsibilities, as needed

Job Qualifications:

  • Bachelor’s degree required. Degree in communications, public relations, or journalism preferred. Proven experience in media relations
  • Minimum of 4 years of relevant, full time work experience in public relations, journalism, communications or a relevant field
  • Excellent written and oral communications skills essential
  • Experience with environment, climate, energy, or development issues preferred, but not required
  • Detail-oriented, highly organized, and able to work efficiently and collaboratively in a fast-paced environment with team members across the world
  • Able to demonstrate flexibility in fulfilling assignments and to be proactive in seeking projects and feedback. Understanding of online media and social networking
  • Ability to brainstorm and think creatively about communications
  • Commitment to WRI’s mission and values
  • Strong digital expertise, including knowledge of public relations software and familiarity with basic HTML preferred
  • US work authorization is required for this position

Potential Salary:

$53,000 - $68,000. Salary is commensurate with experience and other compensable factors.

How to Apply:

Please submit a resume with cover letter. Applicants must apply through the WRI Careers portal to be considered.

Program Overview:

WRI Core Communications team, based largely in Washington D.C., oversees strategy and outreach for the Institute in support of WRI leadership, program, centers and international offices. Communications is crucial to WRI’s success at achieving rapid, systemic changes. The global communications team strives to work as an integrated global network to expand WRI’s reach, reputation and impact.

WRI Overview:

World Resources Institute (WRI) is an independent, nonprofit global research organization that turns big ideas into action at the nexus of environment, economic opportunity, and human well-being. We are working to address seven critical challenges that the world must overcome this decade to secure a sustainable future for people and the planet: climate change, energy, food, forests, water, sustainable cities, and the ocean.

We are passionate. We value our diversity of interests, skills, and backgrounds. We have a flexible work environment. And we share a common goal to catalyze change that will improve the lives of people. Our shared ideals are at the core of our approach. They include integrity, innovation, urgency, independence, and respect.

The foundation of our work is delivering high-quality research, data, maps, and analysis to solve the world’s greatest environment and international development challenges and improve people’s lives. We work with leaders in government, business, and civil society to drive ambitious action and create change on the ground. Equally important, we bring together partners to develop breakthrough ideas and scale-up solutions for far-reaching, enduring impact.

We have been growing rapidly: our staff has doubled in size over the past 5 years, and our operating budget is nearing $200 million. Founded in 1982, WRI has a global staff of over 1,600 people with work spanning 60 countries. We have offices in Africa, Brazil, China, Europe, India, Indonesia, Mexico, Colombia and the United States, as well as a growing presence in other countries and regions.

WRI is committed to advancing gender and social equity for human well-being in our mission and applies this principle to our organizational and programmatic practices.