Customer Communications Manager - Retention and Engagement

ABOUT US
The Woodland Trust is the UK’s leading woodland conservation charity. We want to see a world where trees and woods thrive for people and nature. The Trust engages and inspires people to make their difference tackling the nature and climate crisis helping protect, restore and create our vital woods and trees.

THE ROLE
This Communications role, known internally as Supporter Retention and Engagement Manager, is responsible for owning, planning, developing, delivering, and evaluating effective supporter journeys for key audiences to help grow supporter retention and income for the Trust.
One of the key elements of this role is understanding our supporters and what they want from us in order to be able to work with other stakeholders to best tailor our communications to increase and retain our supporter base.
The communications manager will play a large role in helping to support the introduction of a new supporter management system, and as such will need to adapt within the role to changing ways of working.
To ensure our supporter journey is the best it can be the Supporter Retention and Engagement Manager will be required to help implement improvements in consent marketing and deliver a test and learn programme around supporter retention and income growth from our audience, mostly through online communications.
There is line management of one Marketing Communications Executive involved in this position.

This is a Hybrid working role, where you’ll work part of your time at home and part of the time from our Head Office based in Grantham, Lincolnshire. Our Hybrid Working Policy is flexible, and the frequency of time spent in your contracted office will vary across teams and job roles.

THE CANDIDATE
You’ll be an articulate and persuasive communicator who possesses the ability to ask questions that lead to real insights and be able to turn insight into actions. You’ll be able to work with others to deliver communication planning and flawless delivery, across departments, in a timely and effective way being accountable for the results.
You will ideally have experience of delivering supporter journeys to grow support and income including direct, digital, social and experiential alongside a good understanding of the principles underlying Charity Commission regulations, GDPR, other applicable legislation and best practice.

Due to new systems being brought in you will benefit from being a resilient and adaptable person who is solutions focused and ready to challenge.

WHAT TO EXPECT BY JOINING A TEAM AND MAKING A DIFFERENCE
There’s no other organisation like the Woodland Trust. Joining the team you will be making your contribution to tackling the nature and climate crisis. In return, we recognise and value our people. You'll have our full support, training and opportunities for professional development, along with a contributory pension, life assurance, good holiday allowance and the opportunity to work flexibly from home.

OUR COMMITMENT TO DIVERSITY & INCLUSION
At the Woodland Trust, we believe everyone deserves to have their lives enriched by trees and woods.
We also believe that our organisation should reflect and represent the full richness of human diversity in terms of background, identity, ability and circumstance. As groups of people currently underrepresented as Woodland Trust employees, we are particularly keen to receive your application if you are Black, Asian or minority ethnic, disabled or under 25. We are measuring our success in redressing this.
We are open to discussion of any adjustments or flexible working arrangements you may need to achieve your full potential at any stage of the process, and if you are successful in gaining a position with us, during employment.
We promise the only thing we assess within your application is how you have demonstrated your suitability for the job, and nothing else.

We reserve the right to close this vacancy early if we receive a high volume of suitable applications. If you are interested, we'd encourage you to submit your application as early as possible