Google Ads, SEA & SEO Expert
Volunteer for a startup making earth's soil healthier ?
betterSoil is a sustainable start-up and a movement that is passionately committed to the health of our earth's soil.
We are currently losing around 10 million hectares of fertile soil worldwide. That's about 14 million football pitches. However, good soils are the source of more than 90% of our food. At the same time, the world's population will grow to 10 billion people by 2050. Food will therefore become scarce, especially high-quality food, as this depends on the quality of the soil. The effects of climate change are worsening the situation of soils because droughts and extreme rainfall are becoming more severe and more frequent. Current farming methods lead to high CO2 emissions, diseased soils produce low-quality food and biodiversity is rapidly declining, as around half of biodiversity lives in the soil.
Since 2020, betterSoil has been involved at European level, e.g. with an event with the EU Parliament and prominent supporters such as Prof. Dr Ernst Ulrich von Weizsäcker, Dr Franz Fischler (Former EU Commissioner for Agriculture) and Dr Peter Johnston (European Policy Centre) in a national and international context to improve soil quality for climate resilience and climate protection as well as the promotion of biodiversity and sustainable food production. Our way of working goes far beyond soil consulting. We combine local, indigenous knowledge with the latest science and offer practice-orientated betterSoil recipes for farmers. We also offer individual consultations for companies and organisations of all kinds. In this way, we create a comprehensive awareness of soil health that helps to position oneself more sustainably and thus achieve business goals.
Role (Volunteer, unpaid): Google Ads, SEA & SEO Expert.
Role Description: Join Our Team as an SEA, SEO and Google Ads Expert and help us make a change to the world!
As an SEA/SEO expert, you are largely responsible for bringing our paid campaigns to the top positions in the search engines. Your expertise in search engine advertising (SEA) and search engine optimization (SEO) will help to maximize our online visibility and drive targeted traffic to our website. Your heart beats not only for successful campaigns, but also for climate protection.
With your work, you will not only ensure first-class ad placements, but also make a significant contribution to increasing climate resilience through healthy soils.
Tasks, that need to be done:
? help us create, manage and supervise Google Ads campaigns, we are part of the Google Grant program
? create short and concise search ads and research relevant keywords that match the search behaviour of target groups,
? continuously analyse campaign performance using Google Analytics and other marketing attribution tools to optimise campaigns.
? Creation of detailed reports with specific recommendations for action.
Languages: English (German is an asset)
We tailor your role to your skills and interests, as well as your availability. The key factor for us is that you have a passion for the topic and SEA/SEO. If you are passionate about optimizing digital strategies and ready to make a significant impact on our online successes and the improvement of soils, we look forward to receiving your application!
Time Commitment: Volunteer 7-9 hours per week for 6+ months remotely.
If you want to make change, apply to volunteer with betterSoil!