Product Owner MarTech

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Digital Solutions & Development > Digital Solutions > Connect Channels

In order to achieve Vestas' growth targets for the coming years a fundamental shift in how we operate - commercially as well as operationally - is required. Digitalization is a key element of this shift in operation. The Digital Customer Channels & Experience department within Digital Solutions is responsible for managing digital products targeted to Vestas' customers as well as enabling other internal product teams across Vestas working on customer facing solutions. We are in the process of setting-up in-house led digital product teams who is responsible for designing, building, and continuously optimizing our digital products following a product-focused operating model. As our new Digital Product Manager for MarTech you will join a Product Area currently consisting of 3 product teams.


  • Digital product ownership of and public microsites including responsibility of optimizing site operation of and public microsites
  • Coordinate the end-to-end design and development of new MarTech products or supervise the selection, onboarding, customization and rollout of existing solutions (Adobe Experience Cloud and Salesforce Marketing Cloud), you will work closely with Marketing and internal Product Teams consuming MarTech services by facilitating discovery activities to identify how to better utilize the tech stack or support new use cases
  • Install a user centric, evidence guided and value oriented mindset within the MarTech product team and among stakeholders and use this to guide the team when prioritizing for future opportunities to solve
  • Run sprint activities together with external consultancy partners
  • Define EPICs, User stories and Sprint Goals incl. acceptance criteria together with product team members based on qualitative and quantitative data
  • Set quarterly Goals and Key Results (OKRs)
  • Have an integral part in establishing the Product team together with Engineering Chapter Lead, Technical Area Lead and Product Leader


  • Proven experience working as digital Product Owner or Product Manager or alternatively as Digital Marketing specialist from a larger B2B company with proven experience from rolling-out different MarTech tools and platforms: e.g., Salesforce Marketing Cloud, Marketing Automation, DAM, CMS etc.
  • It is beneficial if you have experience from working in a Product oriented organisation and are used to work with Objective and Key Results (OKRs) and can show how you have been delivering user and company value
  • Fluency in English in both oral and written - Danish is not a prerequisite
  • Bachelor's or Master's degree


  • Think commercially when developing your product focusing on who are you enabling and what is the value proposition to the users/teams and to Vestas
  • Deep understanding and experience working with the MarTech stack for B2B purposes
  • Solid understanding of broader MarTech tools and platforms e.g. Salesforce Marketing Cloud and Adobe Experience Cloud
  • An effective communicator who can articulate value to stakeholders on multiple levels in the organization developing cross functional teams and leading senior digital partners engaging multiple stakeholders points of view and combine into a well-crafted product vision and roadmap
  • Proven history of successfully navigating a matrix organisational set-up
  • Can facilitate cross-team workshops and discovery activities in close collaboration with Product Designer, Tech Lead and Subject Matter Experts
  • Set direction for your digital product but also deliver on your plans and achieve measurable results motivating and involving your team members in different product decisions (you work as a team and grow as a team)

What we offer

We offer you a job in a truly global and fast-moving organization with excellent opportunities for cross-disciplinary and personal development, where emphasis is placed on the right balance between creativity and quality in all solutions. You will benefit from working at a high professional level and with a solid technical commitment in a very inspiring environment. You will be directly involved and facilitate the development of a core product and service, which is of utmost importance to our customers.

Additional information

This role is based in Copenhagen, Denmark.
We do amend or withdraw our jobs and reserve the right to do so at any time, including prior to the advertised closing date. Please be advised to apply on or before June 5th of 2024.
For further information please contact Pamela Orta, Sr. Recruiter-


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DEIB Statement

At Vestas, we recognize the value of diversity, equity, and inclusion in driving innovation and success. We strongly encourage individuals from all backgrounds to apply, particularly those who may hesitate due to their identity or feel they do not meet every criterion. As our CEO states, "Expertise and talent come in many forms, and a diverse workforce enhances our ability to think differently and solve the complex challenges of our industry". Your unique perspective is what will help us powering the solution for a sustainable, green energy future.

About Vestas

Vestas is the energy industry’s global partner on sustainable energy solutions. We are specialised in designing, manufacturing, installing, and servicing wind turbines, both onshore and offshore.
Across the globe, we have installed more wind power than anyone else. We consider ourselves pioneers within the industry, as we continuously aim to design new solutions and technologies to create a more sustainable future for all of us. With more than 173 GW of wind power installed worldwide and 40+ years of experience in wind energy, we have an unmatched track record demonstrating our expertise within the field.
With 29,000 employees globally, we are a diverse team united by a common goal: to power the solution – today, tomorrow, and far into the future.
Vestas promotes a diverse workforce which embraces all social identities and is free of any discrimination. We commit to create and sustain an environment that acknowledges and harvests different experiences, skills, and perspectives. We also aim to give everyone equal access to opportunity.
To learn more about our company and life at Vestas, we invite you to visit our website at and follow us on our social media channels. We also encourage you to join our Talent Universe to receive notifications on new and relevant postings.