(Maternity Cover) Content Marketing Manager

Have you ever wondered if your skillset could support the energy transition and support combat the climate crisis we face? If so, Vestas is for you! We are looking for people who are ready to roll up their sleeves, solve problems and bring Marketing to the next level within the renewable energy industry.

Sales > MarCom, Sustainability & Public Affairs > Group Marketing

The Vestas Marketing organisation is part of Global Sales and therefore, Marketing has a clear commercial focus. The Marketing organisation is globally responsible for Marketing, for the Vestas Brand, for global sponsorships and for customer hospitality platforms across the globe. The Content Marketing team is part of the larger Global Marketing team in Vestas. The team is responsible for activating through compelling content to positively impact customer’s perception of Vestas and capture value from increased demand. Vestas is looking for a highly experienced individual to develop and manage global marketing and activation programmes, from value proposition, early campaign origination through execution and evaluation. As an industry leader dedicated to expanding the frontier of renewable energy and decarbonisation, Vestas needs an innovative mindset to expand our Marketing presence and help solidify our position as an influential voice in the global climate discussion. The successful candidate should have a proven track record in project managing complex Marketing campaigns and projects.

Responsibilities

Your primary areas of responsibility are to:

• Translate commercial goals into Marketing objectives for activations, campaigns and content

• Identify and define audience(s) and how to reach them by determining the best channel mix (website, email, blog, social media, magazine, sales, etc)

• Identify the deliverables needed to tailor the messaging to the audience(s) and channels

• Map content requirements across the customer journey and lifecycle

• Develop compelling content strategies, key messaging, and campaign universe for a variety of channels

• Develop 12-24 months activation plans in close collaboration with internal stakeholders

• Create campaign objectives and KPI’s

• Monitoring of performance to ensure content is relevant and appealing

• Work closely with our Insights team to expand knowledge around customer behaviour to continually mature execution level of content activations and campaign

  
  

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or similar field

• 5-8 years experience in a similar position

• Proven track record in strong project management skills

• Outstanding experience in developing and executing Marketing Activation plans

• Fluency in English is required

  
  

Competencies

• A strategic and fresh mindset when it comes to navigating projects and activities, enabling collaboration within the team combined with a strong business acumen and commercial understanding

• Can-do attitude with the ability to deal with high levels of complexity and change

• Results & Solution oriented

• Ability to lead, inspire and motivate across teams, functions and regions

• Cross-cultural competencies and experience in working in a global organization are considered a plus

• You must be a highly motivated self-starter and be able to work with minimum supervision

• It is imperative that you are a team player who naturally values accountability, collaboration, simplicity, and passion in all activities we engage in

  
  

What we offer

You will join a team of enthusiastic and solution-oriented colleagues with the mindset to be a part of the climate solution and bring exponential commercial impact to Vestas. We are focused on bringing value, creative problem solving, and building something new. We value collaboration, simplicity and accountability together with enthusiasm and the right balance between creativity and quality in all solutions.

Additional Information

This role is for a 1 year fixed-term maternity cover contract, with the possible opportunity to extend or go permanent thereafter.

The primary work location will be Copenhagen, Denmark. To be considered for this role you will need to apply online before 23rd April 2023. We will review applications on an ongoing basis, we can withdraw the job and reserve the right to do so at any time, including prior to the advertised closing date. For further questions, please contact Recruiter Vipula Patel at vippa@vestas.com.

About Vestas
Vestas is the energy industry’s global partner on sustainable energy solutions. We are specialised in designing, manufacturing, installing, and servicing wind turbines, both onshore and offshore.
Across the globe, we have installed more wind power than anyone else. We consider ourselves pioneers within the industry, as we continuously aim to design new solutions and technologies to create a more sustainable future for all of us. With more than 145 GW of wind power installed worldwide and 40+ years of experience in wind energy, we have an unmatched track record demonstrating our expertise within the field.
With 29,000 employees globally, we are a diverse team united by a common goal: to power the solution – today, tomorrow, and far into the future.
Vestas promotes a diverse workforce which embraces all social identities and is free of any discrimination. We commit to create and sustain an environment that acknowledges and harvests different experiences, skills, and perspectives. We also aim to give everyone equal access to opportunity.
To learn more about our company and life at Vestas, we invite you to visit our website at www.vestas.com and follow us on our social media channels. We also encourage you to join our Talent Universe to receive notifications on new and relevant postings.