Head of Marketing (Zero-to-One, AI-Native) (Palo Alto)
At Verdigris, our mission is to sustain and enrich human life through responsive energy intelligence. As AI accelerates global energy demand, we envision a future where Verdigris unlocks data center efficiency, drives carbonneutral electricity, and enables intelligent energy systems for humanity's benefit.
If you're excited to build the GTM system for a company at the intersection of AI infrastructure and energy intelligence, this role is for you. In your first 90180 days, you'll establish Verdigris's canonical GTM foundation, ship AInative workflows that create real leverage, and partner with Product and Sales to close strategic accounts. You'll work directly with leadership in a culture that values builders, clarity, and execution.
About the Role
We're looking for a Head of Marketing to build an AInative marketing system from scratchone that creates clarity, builds trust, and directly generates pipeline for our sales team. This role is not about producing more contentit's about designing the system by which positioning, proof, sales enablement, and demand are created and scaled from a single source of truth.
You will build this yourself. We don't have engineering support for marketing tools. You'll prototype automations, ship workflows, and prove concepts work. If you need to write a script, train a custom GPT, or deploy to Vercelyou do it.
About You
You are a builder and architect, not a manager of agencies. You think in systems and sources of truth. You're comfortable with Claude Code or Cursor. You've built from zero beforeplaybooks, tools, processesnot inherited them.
What This Role Is Not
This is not a demandgenonly role, not brandonly, not a content producer role, and not a passive stakeholder position. This is a builder + architect role where you own outcomes.
How to Apply
Show us what you've built. Send us the Vercel link, or tell us about the custom GPT, automation, or tool you shipped.
What You'll Own
- Define and maintain canonical GTM texts: ICPs, personas, core narrative, value propositions, use cases, and trust/derisking primitives
- Establish governance for what is canonical vs. derived, what updates automatically vs. requires review
- Own positioning and messaging architecture; translate product capabilities into buyercentric outcomes
- Build and maintain case studies, proof points, ROI calculators, and a structured evidence library
- Generate and maintain sales decks, onepagers, talk tracks, and stagebased enablement assets
- Design demand programs: targeted outbound/ABM, thought leadership, select campaigns
- Connect canonical GTM docs to downstream generation; own tooling decisions for CMS, content ops, attribution
Requirements
- 612 years in B2B marketing with strong product marketing DNA
- Experience in zerotoone or earlyscale environments
- Experience with technical or infrastructureadjacent products
- Builder mentality: you've built playbooks, messaging, processes, or tools from scratch
- Systems thinker: you distinguish between oneoff assets, reusable templates, and canonical sources of truth
- Comfort with Claude Code, Cursor, or similar AI coding environmentsyou can prototype without engineering support
- You've built AInative marketing workflows: content pipelines, research automation, or selfupdating enablement
- You've personally built automations (Zapier, Make, n8n, scripts) or trained custom GPTs/Claude projects
Nice to Have
- Experience marketing to data center, cloud infrastructure, or enterprise IT buyers
- Background in enterprise B2B sales cycles and complex buyer journeys
- Experience with energy, sustainability, or building technology sectors
- Previous experience building canonical content systems or singlesourceoftruth frameworks
This is your chance to own marketing at a company shaping the future of AI infrastructure and energy. You'll have real ownership from day onebuilding the systems, workflows, and positioning that drive our gotomarket success.
#J-18808-Ljbffr