Marketing Specialist
Job Description
Job Description
Benefits/Perks
- Competitive Compensation
- Paid Time Off
- Health Insurance
- 401K Plan
- Training
- Career Growth Opportunities
Job Summary
We are seeking a skilled Marketing Specialist to join our team. In this role, you will support the marketing efforts for a local NJ electric utility's energy efficiency programs , ensuring they are implemented successfully and in a timely manner. This includes supporting the planning, coordination and execution of marketing and outreach strategies that increase program participation, customer awareness, and stakeholder engagement. This position bridges program operations with marketing activities, ensuring alignment between outreach initiatives, vendor campaigns, and portfolio objectives. Your responsibilities will include conducting targeted market research, tracing campaign performance and online activities, and interfacing with the client's marketing team and vendor and our outreach team. The ideal candidate has excellent communication skills, marketing experience in the energy/utility sector and a passion for implementing successful marketing strategies. This is a Full Time exempt position with up to 30% travel within New Jersey and mainly in South Jersey.
Responsibilities
• Collaborate with Outreach Team and Program Managers to develop and implement Marketing & Outreach (M&O) strategies that drive participation across all customer segments.
• Partner with the marketing vendor to coordinate campaigns, advertisements, promotions, collateral, and website content.
• Track and submit events through the marketing vendor’s event tracker to ensure accurate reporting and visibility.
• Serve as the primary point of contact for triage, routing, and tracking of incoming M&O requests.
• Facilitate the development of compliant program materials, graphics, and presentations that align with brand and regulatory guidelines.
• Assist in event planning, logistics, and coordination for community and contractor-facing activities.
• Collaborate with Outreach Team and Program Managers to develop and implement Marketing & Outreach (M&O) strategies that drive participation across all customer segments.
• Partner with the marketing vendor to coordinate campaigns, advertisements, promotions, collateral, and website content.
• Track and submit events through the marketing vendor’s event tracker to ensure accurate reporting and visibility.
• Serve as the primary point of contact for triage, routing, and tracking of incoming M&O requests.
• Facilitate the development of compliant program materials, graphics, and presentations that align with brand and regulatory guidelines.
• Assist in event planning, logistics, and coordination for community and contractor-facing activities.
Minimum Qualifications
- Bachelor’s degree in marketing or a related field
- 2-4 years of previous experience as a Marketing Coordinator or similar position
- 2–4 years of experience in energy efficiency, sustainability, or utility program implementation
- Knowledge of residential, commercial, or industrial energy efficiency technologies and practices.
- Understanding of digital marketing tools and research methods
- Skilled in Microsoft Office (Word, excel, Powerpoint), project management and CRM (Salesforce, Monday.com, Asana, etc.)
- Has a functional, separate Home office work environment with quality internet service
This position is ideal for someone who is:
Dependable – maintains consistent work schedule and gets work completed in specified timeframes to meet KPI’s
Detail-oriented -- would rather focus on the details of work than the bigger picture.
Analytical and detail-oriented, with experience managing data and reporting results.
A fast learner – able to follow directions, analyze & manage data and enjoys working on a computer.
Resilient - Able to handle tight response timeframes and remain calm under pressure.
Adaptable – to new processes and system updates.
Committed to providing exceptional quality.
A team player.
Able to work independently and effectively in a remote work environment.
Located in New Jersey and preferably South Jersey
Dependable – maintains consistent work schedule and gets work completed in specified timeframes to meet KPI’s
Detail-oriented -- would rather focus on the details of work than the bigger picture.
Analytical and detail-oriented, with experience managing data and reporting results.
A fast learner – able to follow directions, analyze & manage data and enjoys working on a computer.
Resilient - Able to handle tight response timeframes and remain calm under pressure.
Adaptable – to new processes and system updates.
Committed to providing exceptional quality.
A team player.
Able to work independently and effectively in a remote work environment.
Located in New Jersey and preferably South Jersey
About Utility Advantage
Utility Advantage was formed in 2003 to provide a broad range of Energy Consulting Services to advise and assist its clients in developing and implementing energy and sustainability related goals and objectives. In 2020, the company launched a second division dedicated to energy efficiency program implementation – providing outreach, project coordination, trade ally management, inspections, help desk and facility auditing staffing to implement utility and state run energy programs.
Utility Advantage is a certified woman owned business with offices in NJ and TX. Our core values are integrity, communication, accountability, appreciation, respect and excellence.
Utility Advantage operates a drug and alcohol free workplace. As a condition of hiring, all employees are required to successfully complete a background screening include pre-employment urine test screening.
Utility Advantage is an Equal Opportunity Employer. Utility Advantage does not discriminate on the basis of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex.