Marketing & Media Relations Manager

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The Nature Conservancy

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Nashville, TN, United States

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19 days ago


Nashville, TN, USA

The preferred location is Nashville, but other locations in Tennessee will also be considered.


Since 1951, The Nature Conservancy has been doing work you can believe in protecting the lands and waters that all life depends on. Through grassroots action, TNC has grown to become one of the most effective and wide-reaching environmental organizations in the world working in more than 75 countries and territories. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive.

We’re rooted in our Mission and guided by our Values, which includes a Commitment to Diversity and Respect for People, Communities, and Cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there’s lots of reasons to love life #insideTNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube on Glassdoor.

Our goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging, and that their unique contributions to our mission are valued. We’ll only achieve our Mission by hiring and engaging a diverse workforce that reflects the communities in which we work. In addition to the requirements in our postings, we recognize that people come with talent and experiences outside of a job. Diversity of experience and skills combined with passion is a key to innovation and a culture of inclusion! Please apply – we’d love to hear from you.


As part of an overall strategy to heighten the visibility of The Nature Conservancy (and conservation writ large) in Tennessee, this role calls for a well-rounded media relations professional with a strong understanding of media outlets, journalists, content, news channels of all mediums, and of the importance of cultivating relationships with both internal and external clients to execute media strategy. The Marketing & Media Relations Manager plans, develops, and implements marketing and media plans that express the strategic priorities and drive engagement and visibility of The Nature Conservancy in Tennessee.

With these responsibilities, it is expected that s/he will have creative ideas, solid execution, and follow-up skills; experience multi-tasking, and an inclination towards working as part of a larger marketing team. It is also essential that the Marketing & Media Relations Manager has excellent organizational and writing skills, as a key function of the position will be drafting written materials for placement in local and national outlets, developing print, radio, and television content for the media, generating media lists, and assisting producing short news scripts and audio/visual supports. This role will develop media messaging/talking points to support “talent” in the Tennessee chapter and incorporate key publications’ editorial calendars into annual media plans. S/he will have fresh ideas about conservation stories and priorities and a passion for seeing these ideas through to production.


  • Manage all aspects of Tennessee’s marketing, communications, and public and media relations
  • Ensure that the creative work reflects the positioning, platform and voice of the Conservancy’s marketing objectives and meets internal needs
  • Implement operational delivery of branding principles whether applied internally or externally
  • Work closely with various constituents, including senior staff, field offices, department and division staff, vendors, and other key stakeholders to ensure delivery of projects that contribute to a positive internal relationship
  • Coordinate and manage budgets for the initiative/program
  • Collaborate with Conservancy colleagues and external partners to maximize media and promotional opportunities for the Conservancy within target markets throughout Tennessee
  • Identify key audiences, including new audiences not being reached
  • Ensure that strategy developed is implemented across multiple channels, ie digital, written, press/media, social
  • Work with staff to identify storytelling opportunities and determining the best ways to tell the stories and re-purpose that content across channels
  • Measure the impact of initiatives
  • Develop and pitch stories to targeted outlets via pitch letters, press releases, news alerts, content packages, and other mediums
  • Generate concrete and compelling story ideas around the Tennessee chapter’s conservation priorities. The multifaceted approach to media planning and storytelling s/he will take will include engaging in proactive discussions with Conservancy scientists and staff, including media training, monitoring media outlets weekly, and developing strong relationships with key members of the media.


  • Manage and serve as team lead on assigned projects.
  • Does not supervise any staff but will coordinate the work of peers on departmental project teams. May supervise volunteers, interns or temporary staff.
  • Manage assigned budget, evaluate results and develop recommendations for corrective strategies as needed.
  • Responsibility and accountability for meeting project goals and objectives.
  • Resolves complex issues independently within program area.
  • Opportunity to act independently within program goals.


  • Bachelor’s degree in related field and a minimum 5 years’ related experience or equivalent combination of education and experience.
  • Experience managing client and account relationships.
  • Experience implementing and managing multiple complex projects.
  • Experience negotiating agreements.
  • Project management experience
  • Experience managing a budget.
  • Knowledge of current and evolving trends related to field of experience.
  • Experience conceiving and writing creatively for various audiences from technical information.
  • Communication skills with ability to articulate ideas in a compelling manner.
  • Knowledge of marketing communications procedures, terms, and best practices



  • Photography and videography proficiency.
  • Multi-lingual skills appreciated.
  • Multi-cultural or cross-cultural experience preferred.
  • Experience leading in a team-based environment with internal and/or external partners.


This position requires a valid driver's license and compliance with TNC’s Auto Safety Program. Employees may not drive Conservancy-owned/leased vehicles, rental cars, or personal vehicles on behalf of the Conservancy if considered "high risk drivers." To learn more about the Auto Safety Program, visit under the FAQ section.

Employment in this position will be contingent upon completion of a Vehicle Use Agreement, which may include a review of the prospective employee's motor vehicle record.


The Nature Conservancy offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, 401(k) plan to include employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our benefits in the Culture Tab on

We’re proud to offer a work environment that is supportive of the health, well-being, and flexibility needs of the people we employ!


To apply for Job ID 51483, submit your materials (COVER LETTER and RESUME REQUIRED) online by using the Apply Now button at Need help applying? Visit our recruitment page or contact

The Nature Conservancy is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to with Request for Accommodation in the subject line.