Associate Director of Marketing and Communications

Durham, North Carolina, USA
NE033

The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world’s toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include a commitment to diversity and respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor.

One of TNC’s primary goals is to cultivate an inclusive work environment so that employees around the globe have a sense of belonging and feel that their unique contributions are valued. We know we’ll only achieve our mission by hiring and engaging a diverse staff that reflects the communities in which we work. Recognizing that people bring talent and skills that have been developed outside the scope of a job, we take a holistic approach to recruitment that considers life experience in addition to the professional requirements listed in our postings. Please apply – we’d love to hear from you. To quote a popular saying at TNC, “you’ll join for the mission, and you’ll stay for the people.”

The Associate Director of Marketing and Communications manages and implements integrated marketing and communications strategies that align with organizational goals at the State, Division and organizational level. They leverage opportunities (campaigns, messaging, online and print communications, earned media, digital and social media and other communications initiatives) to connect with key audiences in an effort to advance our global mission to protect land and water for nature and people.

This is a hybrid (work from home/in-person) position ideally based within commutable distance to Durham, North Carolina.

Are you looking for work you can believe in? At TNC we strive to embody a philosophy of Work that You Can Believe in where you can feel like you are making a difference every day. We’re looking for someone with strong experience in leading a diverse, multi-disciplinary team. The ideal candidate should have exceptional communication and collaboration skills and experience designing, organizing, and directing complex projects. This is an exciting opportunity to contribute to the ongoing mission of conservation by directing and shaping the work of our team.

The Associate Director of Marketing and Communications is responsible for the development, management and implementation of marketing and communications programs that drive awareness, revenue, influence and engagement in support of TNC’s conservation goals. The Associate Director works in their geography and across the Southern U.S. Division with key stakeholders to coordinate and deliver initiatives and assets consistent with priorities set by senior management. They manage all aspects of specific programs and projects, including budgets, and ensure timely and high-quality delivery of our communications efforts. They may be required to respond to urgent requests while simultaneously moving foundational strategies forward. Occasional travel is required.

• Leads state and division wide marketing and communications programs across markets, audiences and channels.
• Advances marketing and communications initiatives through collaboration with key stakeholders (Philanthropy, Conservation, Government Relations and Business Unit Leaders plus Marketing and Communications colleagues).
• Designs, manages, and implements multiple projects by implementing, collaborating and/or coordinating the work of other professionals inside and outside the organization.
• Develops communications plans that integrate the use of print collateral, earned media, digital/social media, and other efforts.
• Elevates storytelling as key aspect of communications activities.
• Works with leadership and diverse stakeholders to translate priorities into collateral and campaigns that help achieve goals.
• Responsible and accountable for meeting strategic goals and objectives.
• Leads creation/administration of budget, develops KPIs, evaluates results and develops corrective strategies as needed.
• Act independently within a specific program or project goals.
• May supervise one or more professional staff.
• Other related duties as assigned.

• Bachelor’s degree in related field and a minimum of 8 years related experience or an equivalent combination of education and experience.
• Experience supervising staff and teams.
• Experience cultivating and managing client relationships.
• Experience in project management, developing marketing strategies and measuring results.
• Experience developing and leading complex projects or programs including financial responsibility and measuring results of strategic plans and programs.
• Experience developing communications, media, and engagement strategies with measurable results.

DESIRED QUALIFICATIONS

• Multi-lingual skills appreciated.
• Multi-cultural or cross-cultural experience preferred.
• Excellent writing, presentation, communication and negotiation skills.
• Conception and execution of marketing and communications campaigns that drive brand awareness, influence, revenue and/or engagement.
• Familiarity utilizing communications to help advance fundraising initiatives.
• Experience in pitching and securing media stories.
• Familiarity with North Carolina media markets.
• Experience with executive leadership visibility programs.
• Ability to persuasively convey the mission of The Nature Conservancy to diverse groups including donors and the public.
• Experience working with teams of indirect reporting lines to efficiently allocate available resources to priorities.
• Experience in a client service-oriented environment.
• Creative thinker with proven record of innovative strategies and tactics that move people to action.
• A demonstrated history of being proactive.
• Strong project management skills.
• Ability to effectively leverage resources in a complex, multi-faceted environment and meet time sensitive deadlines.
• Expert knowledge of current and evolving trends in relevant marketing disciplines. Cross disciplinary knowledge to support program objectives.
• Demonstrated ability in managing the fiduciary aspects of planning and delivery of budgets.
• Experience infusing DEIJ (Diversity, Equity, Inclusion and Justice) perspectives into communications approach and content.
• Experience in environmental communications.

Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world!

TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our benefits on our Culture Tab on nature.org/careers.

We’re proud to offer a flexible work environment that supports of the health and well-being of the people we employ.

This position requires a valid driver's license and compliance with TNC’s Auto Safety Program.

Employees may not drive Conservancy-owned/leased vehicles, rental cars, or personal vehicles on behalf of the Conservancy if considered "high risk drivers." To learn more about the Auto Safety Program, visit https://www.nature.org/en-us/about-us/careers/recruitment/ under the FAQ section.

Employment in this position will be contingent upon completion of a Vehicle Use Agreement, which may include a review of the prospective employee's motor vehicle record.

The starting pay range for a candidate selected for this position is generally within the range of $103,000 – $106,000 for annual base salary. This range only applies to candidates whose country of employment is the USA. Where a successful candidate’s actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate's location, qualifications, specific skills, and experience. Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges. Your geographic location will be confirmed during the recruitment.

To apply for job ID 55289, submit your materials online by using the Apply Now button at https://careers.nature.org/ by 11:59 PM EST on July 20, 2024. Need help applying? Visit our recruitment page or contact applyhelp@tnc.org.

The Nature Conservancy is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy's background screening process.

Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!

TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to applyhelp@tnc.org with Request for Accommodation in the subject line.

An attractive salary and benefits package is part of TNC’s value proposition to our employees. TNC strives to provide competitive pay and bases salaries on the geographic location of the role committing to being equitable across groups and providing hiring salary ranges when possible.

Since we support flexible and remote work for our employees, many positions have a flexible location within countries where we’re registered as a Non-government Organization and established as an employer. This may mean we’re unable to provide a hiring salary range in the posting for some of our positions. However, candidates invited to be part of our interview process will be provided their location specific range upon request.