Director of Strategic Marketing and Communications, MA

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The Nature Conservancy

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Boston, MA, United States

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30+ days ago

OFFICE LOCATION


Boston, MA, preferred. Hybrid position (will be fully remote until Boston Office reopens).

#PDN

#LI-Remote

WHO WE ARE


The Nature Conservancy’s mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive. We’re rooted in our Mission and guided by our Values, which includes a Commitment to Diversity and Respect for People, Communities, and Cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there are lots of reasons to love life #insideTNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube on Glassdoor.

Our goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging, and that their unique contributions to our mission are valued. We’ll only achieve our Mission by hiring and engaging a diverse workforce that reflects the communities in which we work. In addition to the requirements in our postings, we recognize that people come with talent and experiences outside of a job. Diversity of experience and skills combined with passion is a key to innovation and a culture of inclusion! Please apply – we’d love to hear from you. To quote myriad TNC staff members, “you’ll join for our mission, and you’ll stay for our people.”

YOUR POSITION WITH TNC


Are you an exceptional relationship manager with the ability to influence for outcomes? Do you have a proven ability to manage and inspire a multi-disciplinary marketing and communications team? The Director of Strategic Marketing & Communications leads the development and implementation of an integrated marketing, communications, and engagement strategy to achieve donor engagement, facilitate conservation action, support policy outcomes, and build member / prospect interest and retention.


ESSENTIAL FUNCTIONS

The Director will work as the marketing and communications lead on a variety of strategic initiatives that span philanthropic, conservation, policy and awareness/engagement functions. They will be adept at leading a variety of endeavors including content creation, event management, visibility efforts, strategic communications and messaging, media relations and digital marketing efforts. They will develop a strategic and long-term vision for identifying and deepening supporter engagement among diverse audiences (particularly among high-net-worth donor prospects) and raising the profile of TNC’s conservation strategies.

The Director works closely with the chapter’s executive team, board of trustees, philanthropy colleagues, and conservation and government relations staff to ensure the delivery of programs. They partner with their colleagues across the global marketing and communications division and engage external vendors as needed to achieve outcomes. They align staff efforts to match priorities. They manage the budget and operational delivery of the programs.

The position reports to the Director of Marketing, Eastern U.S. with a very strong ‘dotted line’ to the MA Executive Director in primary service of MA Chapter priorities


RESPONSIBILITIES & SCOPE

  • Designs and directs complex projects, coordinating the work of other professionals, and ensuring program accountability across the state of MA.
  • Manages and supervises multi-disciplinary professional staff (media relations, content development, digital marketing, and vendors).
  • Creates visibility opportunities for the Chapter and state director to further elevate TNC’s position as a leading voice and expert resource on conservation issues in Massachusetts.
  • Identifies and develops thought leadership relationships to enhance Chapter credibility among donor prospects, legislators and partners.
  • Intentionally engages across race, socio-economic class and language differences to incorporate diversity, equity, inclusion and justice into messaging.
  • Acts as strategic partner with Development. Helps to design, align and execute visibility and engagement programs/events in key communities. Works with development team to identify and accelerate the major donor prospect journey.
  • Supervises shared marketing staff with responsibility for performance management, training, and career development. Establishes clear directions and sets stretch objectives. May also supervise volunteers, interns, contractors or short- term staff as needed.
  • Develops and manages budget, evaluates results and develops corrective strategies as needed.
  • Drives the strategic planning and goal-setting process to achieve marketing / communications goals.
  • Provides communication leadership to all staff to build ambassadorship for the organization and implement best practices around presentation and public speaking engagements.
  • Works collaboratively across all functions to discover, develop and amplify compelling stories through the executive and leadership voices.
  • Utilizes storytelling to better connect with new audiences.
  • Responsibility and accountability for meeting strategic goals and objectives.
  • Manages public relations, social media, photography and video vendors.
  • Builds brand and raise visibility of State Director and TNC in Massachusetts' conservation work.

MINIMUM QUALIFICATIONS

  • Bachelor’s degree in related field and a minimum of 9 years related work experience or an equivalent combination of education and experience.
  • Supervisory experience, including motivating, leading, setting objectives and managing performance.
  • Experience developing communications, media and engagement strategies with measurable results.
  • Experience cultivating and managing client relationships.
  • Experience leading complex project and program/account management including financial responsibilities, and measuring results of strategic plans and programs.
  • Demonstrated experience directing and implementing campaigns.

DESIRED QUALIFICATIONS

  • Experience infusing DEIJ (Diversity, Equity, Inclusion and Justice) perspectives into communications approach and content.
  • Experience working across race, socio-economic class and language differences appreciated.
  • Multi- lingual and multi-cultural or cross-cultural experience appreciated.
  • Master’s degree or extensive professional experience.
  • Experience fostering an environment of creativity and professional growth.
  • Deep experience in strategic communications and advocacy-based marketing and communications, ideally in an acquisition marketing and/or fast-moving donor-driven environment.
  • Experience working within cultures of philanthropy would be a real plus.
  • Knowledge of conservation and environmental issues and policies
  • Experience working at the confluence of public policy and communications/media
  • Well versed in utilization of new tools and technologies to drive communications and marketing results, including but not limited to: strategic communications, blogging, social media (paid and non-paid), e-newsletter development, video development, event management, public relations and media strategies.
  • Strong ability to be quick on feet and well poised in senior leadership situations. Must be a strong and confident presenter. This is a “front of the house” role.
  • Excellent communications, and presentation skills; ability to persuasively convey the mission of The Nature Conservancy to diverse groups including donors, board members and the public.
  • Experience and/or understanding of communication best practices at a decentralized organization.
  • Proven success in building and maintaining long-term relationships with partners, vendors, board members and senior leaders both internal and external.
  • Successful track record with either client / agency relationships or servicing multiple internal ‘clients.’
  • Proven ability in managing the fiduciary aspects of planning and delivery of annual budgets.

WHAT WE BRING


Since 1951, The Nature Conservancy has been doing work you can believe in protecting the lands and waters that all life depends on. Through grassroots action, TNC has grown to become one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff, we impact conservation throughout the world!

The Nature Conservancy offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, 401(k) plan to include employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our benefits in the Culture Tab on nature.org/careers.

We’re proud to offer a work environment that is supportive of the health, well-being, and flexibility needs of the people we employ!

APPLY NOW


To apply for job ID 51820, submit your materials online by using the Apply Now button at https://careers.nature.org/. Need help applying? Visit our recruitment page or contact applyhelp@tnc.org.

The Nature Conservancy is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!

TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to applyhelp@tnc.org with Request for Accommodation in the subject line.

Where legally permissible, TNC requires all new employees to be fully vaccinated and willing to keep up to date with vaccines that protect against COVID-19. By accepting an offer of employment, you agree to comply with this requirement, unless you are entitled to a legally mandated exemption.