Director of Policy Communications and Marketing, North America (Hybrid)
The Nature Conservancy
Arlington, VA, United States
30+ days ago
Arlington, Virginia, USA
Based at TNC's headquarters in Arlington, VA. May be hybrid (home/ office).
WHO WE ARE
The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world’s toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include a commitment to diversity and respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor.
One of TNC’s primary goals is to cultivate an inclusive work environment so that employees around the globe have a sense of belonging and feel that their unique contributions are valued. We know we’ll only achieve our mission by hiring and engaging a diverse staff that reflects the communities in which we work. Recognizing that people bring talent and skills that have been developed outside the scope of a job, we take a holistic approach to recruitment that considers life experience in addition to the professional requirements listed in our postings. Please apply – we’d love to hear from you. To quote a popular saying at TNC, “you’ll join for the mission, and you’ll stay for the people.”
WHAT WE CAN ACHIEVE TOGETHER
The Director of Policy Communications and Marketing, North America leads a team of policy communications professionals in the development implementation of U.S.-national communications and marketing efforts in support of the region’s most pressing federal policy goals.
As the primary liaison between the North America Policy and Government Relations (NAPGR) team and the Marketing and Communications division, you create strategies that amplify TNC’s federal policy priorities to influential audiences and identifies opportunities to engage supporters with policy news and opportunities. Your oversight responsibility includes strategic communications, media outreach, web content, social media posts, membership and advocacy communications on policy-driven actions, and other platforms. In addition, you are the lead for activating TNC’s network of state chapters on federal policy matters, working closely with local teams to identify tailored messages and create talking points and other resources. As priority state-based ballot initiatives and/or policy priorities emerge, you serve as a key connection point between field communications staff and TNC policy teams. You proactively seek timely communications opportunities and ensure rapid response when policy needs demand it.
As Director of Policy Communications and Marketing, North America, you will:
- Develop and oversee the execution of a robust communications and media strategy articulating TNC’s policy priorities to various internal and external audiences.
- Think creatively about communications opportunities related to federal policy campaigns and advocacy.
- Identify opportunities to reach new and diverse audiences, in addition to existing audiences.
- Develop and manage a team of policy communications and marketing professionals who are responsible for communicating TNC’s federal policy positions. Secure additional contract communications resources as needed and manage contractors by providing guidance and accountability for deliverables.
- Serve in a leadership position within NAPGR and the North America Marketing teams.
- Manage policy communications grants, to include acting as primary liaison with grant-making entities, reporting back on progress and seeking additional resources as needed (working with the Development and NAPGR teams on proposals).
- Strong writer who can take complex topics and distill them down for various audiences.
- Oversight of communication campaign’s press kit including press releases, fact sheets, backgrounders, and photo/B-roll collection (if available).
- Identify spokespersons to conduct media interviews, participate in hearings, and/or other public events. Provide training and coaching as possible.
- Work with team to identify third-party validators and stakeholders.
- Work with NAPGR and TNC’s internal communications team to communicate to TNC staff about policy campaigns and priorities.
- Help plan special events to educate the public and decision makers.
WE'RE LOOKING FOR YOU
Are you steeped in federal policy issues related to climate, energy, conservation, and/or the environment? Do you have experience working with, or for, Congress, the Administration, federal agencies, or another organization working on federal policy issues? In this role, you’ll work alongside dedicated, knowledgeable, and passionate colleagues who work across aisles on issues ranging from climate change and biodiversity loss to clean energy and adaptation and resilience. You will report to the Director of Marketing, North America with a strong dotted line to the Director of North America Policy and Government Relations.
WHAT YOU'LL BRING
- Bachelor’s degree in related field and minimum 10 years related work experience or an equivalent combination, including at least 3 years’ experience at a senior management level.
- Experience leading and managing a large multi-disciplinary team or complex program.
- Experience cultivating and managing relationships with senior level executives, Board of Trustees, Board of Directors and/or external marketing contacts.
- Experience in program management, including broad financial responsibility and measuring results of strategic plans and programs.
- Multi-lingual skills appreciated.
- Multi-cultural or cross-cultural experience preferred.
- Master’s degree or extensive professional experience.
- Degree in marketing, advertising, communications, public relations, journalism, business management, or related field.
- Broad experience in the development of strategic marketing plans, implementation of marketing programs, and measurement of results.
- Experience managing teams and fostering an environment of creativity and professional growth
- Knowledge of managing operating budgets, managing marketing/production budgets, and vendors.
- Corporate, Public Relations or Advertising Agency experience a plus.
- Integrated marketing expertise, exposure to and understanding of more than one of the marketing areas: media relations, marketing planning, measurement, events, digital media, publication production, or writing.
- Experience working with executives and senior management as a management team member.
- Experience writing for a variety of print and electronic vehicles, including press materials, brochures, presentations, fact sheets, and the Internet.
- Excellent oral, written communication, and presentation skills.
- Project management skills including use of software to communicate and manage deliverables
- Proven ability to work functionally with people from other groups without reporting relationships.
- Ability and willingness to travel, as needed.
- Personal passion for preserving and protecting the natural world with a belief in the mission, principles, and values of The Nature Conservancy’s global approach to conservation. This includes abiding by The Nature Conservancy’s non-partisan approach.
To apply for job ID 52648, submit your materials online by using the Apply Now button at https://careers.nature.org/. Need help applying? Visit our recruitment page or contact email@example.com.
The Nature Conservancy is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.
Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings!
TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to firstname.lastname@example.org with Request for Accommodation in the subject line.
Where legally permissible, TNC requires all new employees to be fully vaccinated and willing to keep up to date with vaccines that protect against COVID-19. By accepting an offer of employment, you agree to comply with this requirement, unless you are entitled to a legally mandated exemption.
An attractive salary and benefits package is part of TNC’s value proposition to our employees. TNC strives to provide competitive pay and bases salaries on the geographic location of the role committing to being equitable across groups and providing hiring salary ranges when possible.
Since we support flexible and remote work for our employees, many positions have a flexible location within countries where we’re registered as a Non-government Organization and established as an employer. This may mean we’re unable to provide a hiring salary range in the posting for some of our positions. However, candidates invited to be part of our interview process will be provided their location specific range upon request.