Demand Generation Manager
What is Sylvera anyway? ???
Sylvera helps organisations make confident decisions in carbon and commodity markets. We independently assess the quality of carbon projects, track market pricing and supply signals, and provide geospatial and carbon intensity data — giving our clients the clarity they need to invest in real climate action.
We're a team of 130+ scientists, engineers, and market experts based across London, New York, São Paulo, Singapore, and Tokyo. Our work spans market intelligence, geospatial analytics, multi-scale lidar research, and policy analysis. We partner with governments and policymakers to raise the bar for transparency and rigour across carbon markets.
Backed by over $96 million from investors including Fidelity, Balderton Capital, Index Ventures, and Insight Partners, we're trusted by Fortune 500 companies, major financial institutions, and governments worldwide.
If you care about climate, enjoy solving hard problems, and want to work with people who take the mission seriously — we'd love to hear from you.
What will I be doing? ????
We're looking for a commercially minded, execution-focused Demand Generation Manager to join our Marketing team. Reporting into our VP Marketing, this role will be responsible for owning and executing multichannel campaigns that drive measurable pipeline growth across key ICPs.
This is not a brand or content role. It is a pipeline-oriented, revenue-driven position in a fast-moving environment that demands strong commercial judgement and the ability to independently own and optimise programs across events, paid media, email lifecycle marketing, and sales alignment.
You will work closely with Sales, SDRs, Product and Content Marketing, and external agencies to convert target accounts into opportunities. Specific responsibilities include:
Demand Generation & Campaign Execution
Own and execute integrated, multi-channel campaigns aligned to pipeline targets across email, paid media, webinars, events, and website. Develop targeted messaging in partnership with content and product marketing, own campaign performance tracking, and continuously test and iterate to improve results across channels.
Events & Webinar Marketing
Lead end-to-end event marketing execution across webinars, conferences, sponsorships, roundtables, and trade shows. Develop pre-, during-, and post-event activation strategies, coordinate closely with SDRs and AEs for account targeting and meeting booking, and track event ROI and pipeline impact.
Paid Media & Digital Activation
Manage LinkedIn and other B2B paid channels, building targeted audiences using first-party and enrichment data. Work with agencies where relevant while retaining strategic oversight, optimising for pipeline rather than engagement metrics.
Sales & SDR Alignment
Partner with Sales leadership on target accounts and regional priorities, coordinate campaign follow-up and SDR outreach timing, and support field marketing initiatives in priority markets.
We're looking for someone who: ??
Marketing-sourced and influenced pipeline, campaign-to-opportunity conversion rates, event ROI and post-event pipeline generation, paid media performance, email engagement and lifecycle progression, and sales alignment and campaign feedback loops.
We’d like someone highly ambitious, motivated and eager to propel their career forward. We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn't exactly match this job description.
Benefits ?
London. We work flexibly but encourage people to come to the office regularly, especially for 1-2-1, retros and divisional meetings.
Our Values ?
Own it: We make new mistakes. We build on the momentum of our wins and reflect on and learn from our failures.
Stay curious: We take a growth mindset to our work, our customers, our market and the opportunities ahead of us.
Do what’s right - even when it’s hard: We keep our focus on the long-term, even if that means short-term challenges.
Collaborate and challenge with empathy: Our teams deliver through active collaboration. We invest in each others’ success and make the company stronger in the long-run.
Empower Customers: Make extraordinary efforts to exceed our customer expectations. If we’re serving our customers to the fullest, we can help direct more investment into real climate impact.
What if you’re a partial fit? ?
We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn't exactly match this job description.
Equal employment opportunity ?
Sylvera is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
AI note-takers ?
We sometimes use AI note-takers to help us transcribe interview notes, so we can be more present in your interview. If you'd like to opt out of us using automatic transcribers, please note this in the free text field in your application, otherwise we'll take your application as confirmation that you're happy for us to use notetakers (whether added to video calls or in the background).
Sylvera helps organisations make confident decisions in carbon and commodity markets. We independently assess the quality of carbon projects, track market pricing and supply signals, and provide geospatial and carbon intensity data — giving our clients the clarity they need to invest in real climate action.
We're a team of 130+ scientists, engineers, and market experts based across London, New York, São Paulo, Singapore, and Tokyo. Our work spans market intelligence, geospatial analytics, multi-scale lidar research, and policy analysis. We partner with governments and policymakers to raise the bar for transparency and rigour across carbon markets.
Backed by over $96 million from investors including Fidelity, Balderton Capital, Index Ventures, and Insight Partners, we're trusted by Fortune 500 companies, major financial institutions, and governments worldwide.
If you care about climate, enjoy solving hard problems, and want to work with people who take the mission seriously — we'd love to hear from you.
What will I be doing? ????
We're looking for a commercially minded, execution-focused Demand Generation Manager to join our Marketing team. Reporting into our VP Marketing, this role will be responsible for owning and executing multichannel campaigns that drive measurable pipeline growth across key ICPs.
This is not a brand or content role. It is a pipeline-oriented, revenue-driven position in a fast-moving environment that demands strong commercial judgement and the ability to independently own and optimise programs across events, paid media, email lifecycle marketing, and sales alignment.
You will work closely with Sales, SDRs, Product and Content Marketing, and external agencies to convert target accounts into opportunities. Specific responsibilities include:
Demand Generation & Campaign Execution
Own and execute integrated, multi-channel campaigns aligned to pipeline targets across email, paid media, webinars, events, and website. Develop targeted messaging in partnership with content and product marketing, own campaign performance tracking, and continuously test and iterate to improve results across channels.
Events & Webinar Marketing
Lead end-to-end event marketing execution across webinars, conferences, sponsorships, roundtables, and trade shows. Develop pre-, during-, and post-event activation strategies, coordinate closely with SDRs and AEs for account targeting and meeting booking, and track event ROI and pipeline impact.
Paid Media & Digital Activation
Manage LinkedIn and other B2B paid channels, building targeted audiences using first-party and enrichment data. Work with agencies where relevant while retaining strategic oversight, optimising for pipeline rather than engagement metrics.
Sales & SDR Alignment
Partner with Sales leadership on target accounts and regional priorities, coordinate campaign follow-up and SDR outreach timing, and support field marketing initiatives in priority markets.
We're looking for someone who: ??
- Has 3–5 years' experience in B2B demand generation marketing with a proven ability to deliver pipeline-driving campaigns.
- Brings hands-on experience running webinars and in-person events, executing paid media campaigns, and lifecycle marketing including segmentation and nurture.
- Has worked closely with SDRs and AEs and understands the importance of tight sales and marketing alignment to commercial outcomes.
- Is a self-starter who can operate with autonomy in a fast-moving, scaling environment.
- Experience in carbon markets, sustainability, climate tech, commodities, or ESG.
- A background marketing to enterprise buyers or exposure to ABM strategies.
- Experience in a multi-product SaaS business.
- Working knowledge of HubSpot, Salesforce, LinkedIn Campaign Manager, ZoomInfo / Lusha, and a CMS like Webflow.
Marketing-sourced and influenced pipeline, campaign-to-opportunity conversion rates, event ROI and post-event pipeline generation, paid media performance, email engagement and lifecycle progression, and sales alignment and campaign feedback loops.
We’d like someone highly ambitious, motivated and eager to propel their career forward. We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn't exactly match this job description.
Benefits ?
- Equity in a rapidly growing startup
- Unlimited annual leave - and encouragement to actually use it!
- 4 weeks/year work from anywhere
- Enhanced parental leave
- Up to 20 days paid sick leave
- Office bar tab once a month
- Weekly drinks in the office
- Catered lunch once a month in office
- Monthly Deliveroo allowance once a month
London. We work flexibly but encourage people to come to the office regularly, especially for 1-2-1, retros and divisional meetings.
Our Values ?
Own it: We make new mistakes. We build on the momentum of our wins and reflect on and learn from our failures.
Stay curious: We take a growth mindset to our work, our customers, our market and the opportunities ahead of us.
Do what’s right - even when it’s hard: We keep our focus on the long-term, even if that means short-term challenges.
Collaborate and challenge with empathy: Our teams deliver through active collaboration. We invest in each others’ success and make the company stronger in the long-run.
Empower Customers: Make extraordinary efforts to exceed our customer expectations. If we’re serving our customers to the fullest, we can help direct more investment into real climate impact.
What if you’re a partial fit? ?
We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn't exactly match this job description.
Equal employment opportunity ?
Sylvera is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
AI note-takers ?
We sometimes use AI note-takers to help us transcribe interview notes, so we can be more present in your interview. If you'd like to opt out of us using automatic transcribers, please note this in the free text field in your application, otherwise we'll take your application as confirmation that you're happy for us to use notetakers (whether added to video calls or in the background).