Swooped is a Talent Platform (not a staffing agency). We are not the employer for this role and do not make hiring decisions. Clicking "Apply" takes you to Swooped to review the role and hiring company details.
About the Opportunity
The company is a technology organization reimagining how clean energy is bought and sold. The distributed team is made up of climate-minded technologists, strategists, and operators committed to making climate action a no-brainer for everyone.
The organization combines proprietary software with industry expertise to guide commercial real estate owners and operators through their decarbonization journey, starting with evaluation of their portfolios and culminating in transactions through its clean energy marketplace.
About the Role
The organization is looking for a Marketing Manager to build and scale its marketing engine. This role sits at the center of how the company educates the market, builds credibility with enterprise buyers, and supports complex deal cycles. The individual will help translate the organization's platform, insights, and customer outcomes into clear, compelling narratives, while building the lifecycle and marketing operations foundation that helps buyers move from curiosity to conviction.
Marketing within the organization exists to:
- Create qualified demand where appropriate
- Reinforce credibility and momentum throughout the sales cycle
- Reduce friction in sales conversations
- Ensure prospects encounter consistent, trustworthy messaging whenever they research or validate a decision
This role owns what is communicated, how engagement is measured, and how marketing supports real go-to-market execution, while working closely with a partner that executes paid media, SEO/AEO, and creative production.
Key Responsibilities
- Sales-aligned marketing: Support active and emerging SQLs with content, lifecycle campaigns, and engagement touch points that increase credibility and reduce friction in sales conversations.
- Demand generation (quality-first): Own inbound demand generation with a focus on high-intent MQLs that convert to SQLs, continuously refining qualification and nurture strategies with sales.
- HubSpot ownership: Maintain clean lifecycle definitions, data hygiene, and reporting in HubSpot to ensure marketing activity is measurable, trusted, and aligned with GTM execution.
- Content strategy & creation: Own the editorial calendar and produce clear, high-quality content that translates the organization's product, marketplace, and execution into buyer-relevant narratives.
- Partner & channel coordination: Leverage the marketing partner to set strategy and priorities for ads, SEO/AEO, retargeting, and creative, ensuring all channels support real sales motions.
To avoid misalignment, this role is explicitly not responsible for:
- Closing deals
- Masking product gaps with messaging
- Optimizing for traffic or engagement without intent
- Chasing MQL volume that creates drag on sales
- Personally running ad accounts or SEO tooling day-to-day
Marketing within the organization exists to create leverage, not noise.
Required Qualifications
- 6+ years of experience in B2B marketing, ideally in climate, energy, SaaS, or marketplaces
- Deep proficiency with HubSpot for marketing (not just email blasts)
- Familiarity with clean energy, real estate, infrastructure, or ESG-adjacent markets
- Experience marketing to enterprise or multi-stakeholder buyers (e.g. commercial real estate, infrastructure, energy, or similar industries).
- Strong writer with the ability to explain complex topics clearly and confidently
- Experience owning an editorial calendar and shipping content consistently
- Comfort working cross-functionally with sales, product, and leadership
- Data-literate and comfortable tying marketing work to business outcomes
Strong Plus
- Experience with product marketing and category creation
- Ability to turn raw data into insights and narratives
- Prior experience in a high-growth startup environment
Benefits
The organization is committed to supporting a healthy, sustainable life in and outside of work. Some benefits include:
- Remote-friendly work environment with co-working space opportunities
- Flexible PTO
- 15 paid holidays annually
- Monthly remote work stipend
- Learning & development budget to support professional growth
- Comprehensive medical, dental, and vision insurance
Compensation
The annual base salary for this role is $111k - $122k. The organization also offers a performance-based annual bonus and equity.
The organization is a fully remote entity.
Our Commitment
The organization believes diverse perspectives fuel better ideas and stronger outcomes. If you are excited about this role—even if you don’t meet 100% of the qualifications—you are encouraged to apply.
The hiring organization is an equal opportunity employer committed to building an inclusive, respectful workplace. Hiring decisions are based solely on qualifications, merit, and business needs.