Senior Content Executive

Job Title: Senior Content Executive

Location: Noida (Work from Office)

Experience: 3–5 Years

Employment Type: Full-Time

About Sustainiam

Sustainiam is a fast-growing climate tech company creating smart, data-driven solutions to help businesses measure, manage, and reduce their carbon emissions. From carbon accounting to renewable energy markets, we make sustainability actionable, scalable, and business-ready.

If you are passionate about climate action and enjoy translating complex B2B SaaS and climate tech concepts into clear, compelling stories, this role lets you shape Sustainiam’s brand voice and content engine end-to-end.

About The Role – Senior Content Executive

We are looking for a Senior Content Executive to own and drive our content strategy and execution across channels. You will work closely with the Marketing Lead, Product, and Sales teams to create high-impact content that supports:

• B2B SaaS Marketing
• Demand Generation
• Customer Advocacy
• Account-Based Marketing (ABM)
  
  

You will be responsible for planning, creating, and optimizing content that builds our brand, educates prospects and customers, and drives qualified leads.

Key Responsibilities

Content Strategy & Planning

• Support the development of a cohesive content strategy aligned with business, product, and demand generation goals.
• Plan and manage the content calendar across blogs, website, email, social media, case studies, and campaigns.
• Understand buyer personas, journeys, and key decision-makers in B2B SaaS and climate tech to create relevant, targeted content.
  
  

Content Creation & Storytelling

Write And Edit High-quality Content, Including

• Blogs and thought leadership articles
• Case studies and customer stories
• Product explainers and feature deep-dives
• Whitepapers, ebooks, and reports
• Website copy, landing pages, and ad copy
• Email campaigns and nurture sequences
• Simplify complex, technical topics (carbon markets, sustainability, SaaS products) into clear, engaging narratives.
• Ensure consistency in tone of voice, messaging, and brand positioning across all content.
  
  

Demand Gen, ABM & Customer Advocacy Support

• Collaborate with the Marketing Lead to create content for demand generation and ABM campaigns (account-specific decks, email sequences, landing pages, one-pagers).
• Develop Customer Advocacy content: testimonials, use cases, success stories, quotes, and reference material.
• Support sales enablement with pitch decks, product sheets, FAQs, and comparison documents.
  
  

Digital, Social & Multimedia Content

• Create and optimize content for SEO and organic growth (keyword-based blogs, on-page optimization, meta content).
• Draft content for social media, newsletters, and community engagement.
• Support scripts and outlines for podcasts, webinars, and video explainers in collaboration with the marketing and product teams.
  
  

Research, Insights & Optimization

• Conduct research on climate tech, carbon markets, and B2B SaaS trends to inform content themes and topics.
• Analyze content performance (traffic, engagement, leads, conversions) and recommend improvements.
• Continuously refine content based on data, feedback from sales/product, and market insights.
  
  

Requirements

Must-Have

• 3–5 years of experience in content / marketing roles in product-based companies (mandatory).
• Mandatory startup experience: experience in 0–1 and/or 1–10 stage startups in high-growth, fast-paced environments.
• Hands-on content experience in B2B SaaS (mandatory) – preferably for global or enterprise audiences.
• Proven ability to write for B2B audiences across formats: blogs, case studies, web copy, email, and sales collateral.
• Strong grasp of content marketing, buyer journeys, and how content supports lead generation and brand building.
• Excellent writing, editing, and storytelling skills with the ability to simplify technical/complex topics.
• Experience collaborating with marketing, product, and sales teams.
  
  

Education

• Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field.
• MBA / Master’s in Marketing, Communications, or related field preferred.
  
  

Tools & Skills

• Familiarity with SEO best practices, keyword research, and on-page optimization.
• Experience working with basic CMS, email marketing tools, and analytics tools (e.g., Google Analytics).
• Comfort working with project management / collaboration tools (Notion, Asana, Trello, etc. – as applicable).
• Ability to manage multiple projects, meet deadlines, and work in a fast-paced, high-ownership environment.
• Familiarity with podcast/webinar content, basic scripting, and event-related content is a plus.
• Interest in climate tech, carbon markets, and sustainability is highly desirable.
  
  

What We Offer

• Opportunity to shape the brand voice of a growing climate tech SaaS company.
• Direct collaboration with Marketing Lead, Founders, Product, and Sales.
• Exposure to global sustainability, carbon, and climate innovation ecosystems.
• A dynamic, collaborative, and fast-growing work environment.
• Competitive salary and performance-linked benefits.
  
  

Perks & Benefits

Culture & Celebrations

• Fun Fridays, monthly team parties, and festival celebrations.
• Recognition for contributions and milestones.
  
  

Financial & Lifestyle Benefits

• Medical insurance for self and family.
• Meal pass and daycare facilities.
• ESOPs to own a stake in our mission.
• Upskilling budget and flexible benefits plan.
• Air travel accident coverage, personal accident insurance.
• Wellness programs including GOQii support and gym access.
  
  

Office & Facilities

• On-site gym and game zones.
• Access to cricket, tennis, and badminton courts.
• Creche and food outlets on campus.
  
  

Ready to shape Sustainiam’s voice in the global climate tech space?

Apply now and join us as our Senior Content Executive.