Marketing Lead
About Sustainiam
Sustainiam is a fast-growing climate tech company creating smart, data-driven solutions to help businesses measure, manage, and reduce their carbon emissions. From carbon accounting to renewable energy markets, we make sustainability actionable, scalable, and business-ready.
If you are passionate about climate action and want to build and scale B2B SaaS Marketing in a product-led, startup environment, this is an opportunity to own the marketing charter end-to-end.
About The Role – Marketing Lead
We are looking for a Marketing Lead to spearhead our marketing function and expand the digital footprint of our products globally. This role combines strategy and hands-on execution across:
Key Responsibilities
Strategy & Leadership
Culture & Celebrations
Apply now and join the Sustainiam team as our Marketing Lead.
Sustainiam is a fast-growing climate tech company creating smart, data-driven solutions to help businesses measure, manage, and reduce their carbon emissions. From carbon accounting to renewable energy markets, we make sustainability actionable, scalable, and business-ready.
If you are passionate about climate action and want to build and scale B2B SaaS Marketing in a product-led, startup environment, this is an opportunity to own the marketing charter end-to-end.
About The Role – Marketing Lead
We are looking for a Marketing Lead to spearhead our marketing function and expand the digital footprint of our products globally. This role combines strategy and hands-on execution across:
- B2B SaaS Marketing
- Demand Generation
- Customer Advocacy
- Account Based Marketing (ABM)
Key Responsibilities
Strategy & Leadership
- Own and execute the end-to-end marketing strategy across brand, demand generation, and customer marketing.
- Plan and implement full-funnel marketing strategies (awareness → consideration → conversion → retention) for global B2B clients.
- Lead and mentor a 2–3 member marketing team, driving clarity on goals, responsibilities, and performance.
- Partner closely with Founders, Sales, Product, and Customer Success to align marketing with business priorities and revenue goals.
- Design and execute B2B SaaS Marketing programs focused on lead generation, pipeline acceleration, and account expansion.
- Build and run multi-channel demand gen campaigns (email, paid, organic, events, content syndication, partnerships).
- Develop and implement Account Based Marketing (ABM) strategies for high-value target accounts, in collaboration with sales.
- Set up nurture journeys, lead scoring models, and conversion workflows using marketing automation tools (Zoho + others).
- Build Customer Advocacy programs – case studies, testimonials, reviews, references, communities, and user councils.
- Work with product teams to translate features into compelling product narratives, positioning, and messaging.
- Create and maintain sales enablement collateral – pitch decks, one-pagers, battlecards, ROI calculators, comparison sheets.
- Oversee Sustainiam’s digital presence: website, SEO, social media, email, and newsletters.
- Lead content strategy and production: blogs, thought leadership, whitepapers, case studies, product explainers, landing pages, and ad copies.
- Plan and execute online and offline events: product launches, webinars, panels, workshops, sustainability meetups, partner events.
- Conceptualize and produce podcast series with industry experts and internal leaders to strengthen brand authority.
- Maintain a consistent, bold, and differentiated brand narrative across all channels and campaigns.
- Set up and optimize Zoho (CRM, Campaigns, Marketing Automation) or equivalent tools as the central hub for marketing and sales alignment.
- Ensure mandatory efficiency and hands-on usage of marketing tools & automation, including email automation, drip sequences, lead scoring, and reporting.
- Track, analyze, and report on campaign performance, funnel metrics, and ROI using tools like Google Analytics, Zoho, and other BI dashboards.
- Use data to continuously optimize campaigns, content, channels, and budgets.
- Conduct ongoing market and competitor research to refine positioning and identify whitespace opportunities.
- Stay updated with B2B SaaS, climate tech, and digital marketing trends, and translate them into actionable strategies.
- 5+ years of experience in marketing and content roles in product-based companies (mandatory).
- Mandatory startup experience: experience in 0–1 and/or 1–10 stage startups in high-growth, fast-paced environments.
- Proven track record in B2B SaaS Marketing | Demand Generation | Customer Advocacy | Account Based Marketing (ABM).
- Experience managing a small team (2–3 people) and working cross-functionally with sales, product, and leadership.
- Strong understanding of B2B digital marketing, content marketing, lead generation, and marketing analytics.
- Hands-on experience with:
- a. Zoho (CRM, Campaigns, Marketing Automation) – strongly preferred.
- b. Marketing automation and email tools.
- c. Web analytics tools (e.g., Google Analytics) and SEO best practices.
- Proven ability to plan and execute campaigns end-to-end, manage content calendars, and run events/webinars.
- Excellent writing, communication, and storytelling skills with an ability to simplify technical/complex topics.
- Ability to multi-task, prioritize, and execute in a fast-paced, high-ownership environment.
- Familiarity with podcast production, webinars, and event coordination is a plus.
- MBA in Marketing from a top-tier college (mandatory).
- Genuine passion for climate tech, sustainability, and impact-driven work is highly desirable.
- Full ownership of the marketing roadmap and brand direction for a growing climate tech SaaS product.
- Opportunity to scale Sustainiam’s digital footprint globally and shape the go-to-market motion.
- Exposure to global networks in sustainability, carbon markets, and climate innovation.
- A dynamic, collaborative, and fast-growing work environment with a high degree of autonomy.
- Mentorship, learning opportunities, and fast growth for high performers.
- Competitive salary and performance-linked incentives/benefits.
Culture & Celebrations
- Fun Fridays, monthly team parties, and festival celebrations.
- Recognition for contributions and milestones.
- Medical insurance for self and family.
- Meal pass and daycare facilities.
- ESOPs to own a stake in our mission.
- Upskilling budget and flexible benefits plan.
- Air travel accident coverage, personal accident insurance.
- Wellness programs including GOQii support and gym access.
- On-site gym and game zones.
- Access to cricket, tennis, and badminton courts.
- Creche and food outlets on campus.
Apply now and join the Sustainiam team as our Marketing Lead.