Head of Sales

The Role

As Head of Sales, you will be responsible for driving revenue through people, process, and execution.

You are not just selling. You are building the sales machine.

What You’ll OwnSales Leadership & Growth

• Recruit, onboard, and develop a high-performing residential and commercial sales team
• Set clear expectations for activity, pipeline, and performance
• Coach consultative, trust-based selling (not pressure tactics)
• Improve close rates, deal quality, and average contract value

Sales Execution & Discipline

• Enforce CRM usage, pipeline hygiene, and accurate forecasting
• Own sales cadence, meetings, reporting, and accountability
• Ensure deals are structured, priced, and installable
• Eliminate “hero selling,” shortcuts, and inconsistency

Strategy & Collaboration

• Partner directly with the Founder/CEO on:
• Revenue targets
• Growth strategy
• Pricing and offers
• Work closely with the General Manager to:
• Ensure clean sales-to-operations handoffs
• Align sales volume with install capacity
• Enforce professionalism and process compliance

Customer Experience

• Ensure expectations are set correctly during the sales process
• Reduce downstream friction caused by overselling
• Protect SunState’s reputation and review profile

What Success Looks Like

• Predictable, repeatable sales performance
• A coached, accountable sales team (not lone wolves)
• Clean pipelines and accurate forecasts
• Strong alignment between sales and operations

Experience

• 5+ years in sales leadership
• Experience managing in-home, B2C, or consultative sales teams
• Strong CRM fluency
• Proven ability to grow revenue through teams
• Solar, home services, construction, or energy experience preferred

Compensation & Benefits

• Competitive base salary
• Performance-based commission or bonus tied to team results
• Paid time off and holidays
• 401(k) and health benefits
• Long-term growth opportunity as SunState expands into SunState+