Marketing Lead

Marketing:

• Work closely with the sales and technical department to design B2B and B2C marketing strategies in the most profitable manner.
• Refine digital marketing tools for new products and empower sales.
• Build a robust brand marketing team based in Australia, collaborating closely with the local sales team to generate more leads and increase brand recommendations and customer satisfaction.
• Lead marketing campaigns and evaluate performance metrics to assist the local sales team in enhancing customer relations through activities such as roadshows, training hub workshops, and exhibitions.
• Experiences with various organic and paid acquisition channels: content creation, curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, and performance analysis.
• Understand the landscape and trends of competing products in Australia, devising corresponding strategies and marketing techniques tailored to different markets' characteristics.
• Develop strategies and tactics to introduce our company and attract qualified customers.

Branding:

• Define and implement tailor-made action plans to enhance the brand's performance, monitor success metrics, and ensure maximum brand awareness and reputation.
• Communicate with Headquarters, local departments, and external agencies for O2O/B2B/B2C branding, including public relations management, press releases, document auditing, social media, and official website operations.
• Conceptualize and develop content for all internal and external O2O campaigns: storytelling, planning, and multimedia format implementation.
• Monitor, analyze, and evaluate media performance, generate data reports, and propose optimization measures.
• Promote the Sungrow brand internally and externally through brand actions, corporate design, corporate language, and branding/employer branding.
• Support the sales team by providing product and brand content aligning with each brand's vision and DNA to target customers.
• Conduct elaborate market analyses for the development of new marketing campaigns.

• Excellent team-building and leadership abilities.
• Bachelor’s or Master’s degree (in marketing, energy, or similar fields) or above, with over 3 years' working experience in marketing related role, preferably in photovoltaic and energy storage industries.
• Proficiency in Canva, Microsoft Office Suite and Adobe Creative Suite.
• Root cause analysis skills, ability to use data and metrics to support assumptions, recommendations, and drive actions.
• Strong marketing and branding background with excellent communication skills, paying great attention to detail.
• Ability to adapt to a rapidly changing, fast-paced working environment.
• Logical thinking and creativity in work methods.
• Strong English writing skills; proficiency in other languages is preferable.