Marketing Lead
Full-Time
Tartu preferred
Home Careers Marketing Lead
Build the Marketing Function Behind Europe's Renewable Energy Infrastructure
Soldera connects more than 6,000 power plants with 700 customers and automates the registry access, issuance, matching, settlement, and reporting behind renewable energy certificates.
The product and market are moving quickly. We now need a Marketing Lead who can decide where to focus, turn technical advantages into commercial demand, and build a marketing function that compounds instead of starting from zero every month.
This is a hands-on leadership role. You will set the direction, but you will also write the brief, improve the page, review the campaign, and make sure the work ships.
The Mission
Build a measurable marketing system that makes Soldera the default choice for renewable energy certificate infrastructure in Europe.
What You Will Own
What We Offer
Send your CV or LinkedIn profile and examples of work you personally led. For each example, tell us the problem, what you owned, and the measurable result.
Include a short note on what you would investigate first if you took responsibility for Soldera's marketing tomorrow.
Email stenver@soldera.org
Subject: Marketing Lead - [Your Name]
Build the Marketing Function Behind Europe's Renewable Energy Infrastructure
Soldera connects more than 6,000 power plants with 700 customers and automates the registry access, issuance, matching, settlement, and reporting behind renewable energy certificates.
The product and market are moving quickly. We now need a Marketing Lead who can decide where to focus, turn technical advantages into commercial demand, and build a marketing function that compounds instead of starting from zero every month.
This is a hands-on leadership role. You will set the direction, but you will also write the brief, improve the page, review the campaign, and make sure the work ships.
The Mission
Build a measurable marketing system that makes Soldera the default choice for renewable energy certificate infrastructure in Europe.
What You Will Own
What We Offer
Send your CV or LinkedIn profile and examples of work you personally led. For each example, tell us the problem, what you owned, and the measurable result.
Include a short note on what you would investigate first if you took responsibility for Soldera's marketing tomorrow.
Email stenver@soldera.org
Subject: Marketing Lead - [Your Name]
Tartu preferred
Home Careers Marketing Lead
Build the Marketing Function Behind Europe's Renewable Energy Infrastructure
Soldera connects more than 6,000 power plants with 700 customers and automates the registry access, issuance, matching, settlement, and reporting behind renewable energy certificates.
The product and market are moving quickly. We now need a Marketing Lead who can decide where to focus, turn technical advantages into commercial demand, and build a marketing function that compounds instead of starting from zero every month.
This is a hands-on leadership role. You will set the direction, but you will also write the brief, improve the page, review the campaign, and make sure the work ships.
The Mission
Build a measurable marketing system that makes Soldera the default choice for renewable energy certificate infrastructure in Europe.
What You Will Own
- Set marketing priorities. Turn company goals into a focused quarterly plan across positioning, content, product marketing, demand generation, events, partnerships, and brand.
- Own positioning. Make Soldera's value clear to producers, utilities, energy companies, and corporate buyers without forcing one message onto four different audiences.
- Build qualified demand. Run campaigns and channel experiments that create real commercial conversations, then invest in what works and stop what does not.
- Lead launches. Give every meaningful product release a clear audience, message, proof point, distribution plan, and measurable commercial goal.
- Run the website as a growth channel. Own conversion, structure, campaign pages, and the path from first visit to qualified enquiry.
- Make sales stronger. Build the decks, proof, case studies, competitive material, and follow-up assets that help the commercial team move faster.
- Build the team and operating system. Set clear briefs, metrics, and review standards for employees, agencies, and contractors. Use AI to increase output without lowering judgment or accuracy.
- Soldera has one clear marketing plan tied to company priorities, target accounts, and commercial outcomes.
- Each major customer segment has tested positioning and a clear route into the product.
- Website and campaign performance has a clean baseline, named owners, and weekly review.
- The commercial team has updated core collateral and uses it because it answers real buyer questions.
- A small number of repeatable channels are producing qualified demand, with clear evidence for where the next euro and hour should go.
- You have 5+ years in B2B marketing, including meaningful ownership at an early-stage or scaling company.
- You have marketed a technical, regulated, or operationally complex product. Energy, fintech, compliance, infrastructure, or enterprise software experience is especially relevant.
- You can connect positioning, content, distribution, and demand generation instead of managing them as unrelated activities.
- You can show what changed in pipeline, conversion, adoption, or revenue because of your work.
- You are a strong English writer and editor. You can challenge weak copy and explain exactly how to fix it.
- You are comfortable leading specialists while remaining close enough to the work to spot bad assumptions early.
- You use AI daily and have a practical system for checking its output.
What We Offer
- Company-level ownership. Work directly with the founders and shape how Soldera builds demand, launches products, and defines the category.
- A product with real market pull. You are joining a working platform with customers, transactions, and technical proof, not a concept waiting for a story.
- A high-performance team. Work with experienced operators from Bolt, Wise, LHV, and Sixfold.
- Competitive salary and stock options. Your package will reflect the scope of the role and the value you create.
- Tartu preferred. Marketing works best when it stays close to customers, product, trading, and the founders. We can consider remote candidates who are unusually strong for the role.
Send your CV or LinkedIn profile and examples of work you personally led. For each example, tell us the problem, what you owned, and the measurable result.
Include a short note on what you would investigate first if you took responsibility for Soldera's marketing tomorrow.
Email stenver@soldera.org
Subject: Marketing Lead - [Your Name]
Build the Marketing Function Behind Europe's Renewable Energy Infrastructure
Soldera connects more than 6,000 power plants with 700 customers and automates the registry access, issuance, matching, settlement, and reporting behind renewable energy certificates.
The product and market are moving quickly. We now need a Marketing Lead who can decide where to focus, turn technical advantages into commercial demand, and build a marketing function that compounds instead of starting from zero every month.
This is a hands-on leadership role. You will set the direction, but you will also write the brief, improve the page, review the campaign, and make sure the work ships.
The Mission
Build a measurable marketing system that makes Soldera the default choice for renewable energy certificate infrastructure in Europe.
What You Will Own
- Set marketing priorities. Turn company goals into a focused quarterly plan across positioning, content, product marketing, demand generation, events, partnerships, and brand.
- Own positioning. Make Soldera's value clear to producers, utilities, energy companies, and corporate buyers without forcing one message onto four different audiences.
- Build qualified demand. Run campaigns and channel experiments that create real commercial conversations, then invest in what works and stop what does not.
- Lead launches. Give every meaningful product release a clear audience, message, proof point, distribution plan, and measurable commercial goal.
- Run the website as a growth channel. Own conversion, structure, campaign pages, and the path from first visit to qualified enquiry.
- Make sales stronger. Build the decks, proof, case studies, competitive material, and follow-up assets that help the commercial team move faster.
- Build the team and operating system. Set clear briefs, metrics, and review standards for employees, agencies, and contractors. Use AI to increase output without lowering judgment or accuracy.
- Soldera has one clear marketing plan tied to company priorities, target accounts, and commercial outcomes.
- Each major customer segment has tested positioning and a clear route into the product.
- Website and campaign performance has a clean baseline, named owners, and weekly review.
- The commercial team has updated core collateral and uses it because it answers real buyer questions.
- A small number of repeatable channels are producing qualified demand, with clear evidence for where the next euro and hour should go.
- You have 5+ years in B2B marketing, including meaningful ownership at an early-stage or scaling company.
- You have marketed a technical, regulated, or operationally complex product. Energy, fintech, compliance, infrastructure, or enterprise software experience is especially relevant.
- You can connect positioning, content, distribution, and demand generation instead of managing them as unrelated activities.
- You can show what changed in pipeline, conversion, adoption, or revenue because of your work.
- You are a strong English writer and editor. You can challenge weak copy and explain exactly how to fix it.
- You are comfortable leading specialists while remaining close enough to the work to spot bad assumptions early.
- You use AI daily and have a practical system for checking its output.
What We Offer
- Company-level ownership. Work directly with the founders and shape how Soldera builds demand, launches products, and defines the category.
- A product with real market pull. You are joining a working platform with customers, transactions, and technical proof, not a concept waiting for a story.
- A high-performance team. Work with experienced operators from Bolt, Wise, LHV, and Sixfold.
- Competitive salary and stock options. Your package will reflect the scope of the role and the value you create.
- Tartu preferred. Marketing works best when it stays close to customers, product, trading, and the founders. We can consider remote candidates who are unusually strong for the role.
Send your CV or LinkedIn profile and examples of work you personally led. For each example, tell us the problem, what you owned, and the measurable result.
Include a short note on what you would investigate first if you took responsibility for Soldera's marketing tomorrow.
Email stenver@soldera.org
Subject: Marketing Lead - [Your Name]