Online Organizer (Temporary)

Organization icon

Sierra Club

Location icon

Washington, DC, United States

Clock icon

30+ days ago

Job Title: Online Organizer (Temporary)
Department: Digital Strategies
Location: Washington DC, Oakland, CA or Remote
Reports To: Manager, Online Organizing


Context: At the Sierra Club, we believe in the power of togetherness. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel inequity, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our democracy. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it.

Sierra Club is comprised of staff across the country and a network of local chapters that support our grassroots engagement. We are also proud to be a unionized employer, with two labor unions representing more than half of our employees.


Scope: We are seeking an Online Organizer to craft and execute online organizing strategy, which includes developing an active, online network of Sierra Club members and supporters engaged in the campaign. The Online Organizer will advise and help craft appropriate digital strategies specifically to reach out to and grow the Sierra Club’s engagement of frontline communities and communities of color. They will work with appropriate campaign staff to use Sierra Club’s online data, web and social media, mobile and email systems to drive the strategy and further advance the goals of the campaign and to make the Sierra Club a more inclusive place for everyone.

As an Online Organizer you will plan, strategize, and implement online education and mobilization efforts. You will also access Sierra Club database systems to assess results, build data files, and target online organizing strategies. Not only that, but you will also coordinate editing, writing, researching and developing online web pages, social media content, mobile strategies, and action alerts to support the campaign. You are the kind of person who is tech savvy, curious about new and emerging digital tools and tactics, and excited to use your creativity to test new ideas and strategies.


Job activities include but are not limited to:

  • Work with campaign staff, organizers, communications staff, and lawyers to devise and recommend a plan and strategy for online organizing work in conjunction with the overall Sierra Club strategy for its campaigns.
  • Engage in strategic campaign planning, including organizing, developing, and coordinating online email, mobile, and social media outreach, web-based advocacy, other digital communications tactics, and online-to-offline integration of the members and supporters who are interested in the Sierra Club.
  • Recommend and implement rapid response plans.
  • Use Club integrated email/web/constituent relationship management system to develop segmented lists, track and report results, target emails, and link to appropriate web pages.
  • Write and edit email, mobile alerts, social media content, blogs, and other digital content to educate and engage Sierra Club’s supporters across its various digital channels. Respond to questions from Sierra Club supporters and connect them to other staff as needed.
  • Participate in developing a strategy and implementing an integrated presence on existing social networking sites and websites.
  • Create digital strategies that center values of anti-racism, equity and the communities we work in and with, to grow and energize our base, engage our emerging base, on email, social media, mobile, and on new emerging platforms.
  • Develop new relationships or leverage existing relationships with other digital practitioners across the broader environmental, racial/social justice movement to help further the goals of the Sierra Club and its campaigns as well as develop relationships within Sierra Club across various departments and capacities to build power across departments and across the movement.
  • Travel to, organize, and coordinate training events, strategy sessions, field meetings, visibility events, or other large events and conferences.
  • Perform miscellaneous duties as directed.

The successful candidate must have the following skills and experience:

  • Experience in online organizing or campaigning, advocacy or political campaign organizing.
  • A deep passion for racial, environmental, and social justice, including the ability to speak to, understand, and connect issues surrounding racial equity and inclusion, and environmental justice. This includes the ability to connect intersecting issues of the environment, racial and social justice, and write competently about both issues of national importance and how they impact local organizing and advocacy work and elevate local personal stories and voices to a national audience.
  • Strong communication and interpersonal skills, with the ability to enhance a culture of collaboration, openness, trust, equity, and inclusion. Flexibility, nimbleness, and adaptability to changing circumstances in the ability to work with multiple large teams juggling multiple priorities. Strong organizational and problem-solving skills; a willingness to push through barriers and bounce back from setbacks with creative and new ideas in order to meet goals. The ability to be flexible in your work and priorities ; being able to work independently and have a self-driven work ethic but also being able to connect with others to share ideas and feedback in order to problem solve.
  • Technical skills. Proficient computer skills and prior experience or aptitude with internet applications including email, constituent relationship management or other related data systems, social networking systems, mobile platforms and web applications. Strong interpersonal and tech skills and the ability to use those skills to train staff and volunteers effectively on email, social media, and mobile best practices.
  • Excellent writing and editing skills, particularly in writing and production of online campaign materials including emails, mobile alerts, social media, digital ads, blogs, website materials, and strategic campaign plans, including the ability to make complex ideas more accessible.
  • Equity Analysis and Practice. You are aware of your group identities and how they have shaped your life and experiences at work. You have an analysis of how racism and other forms of oppression in society impact relationships, systems and culture. You bring experience and skills for working effectively with colleagues across group identities and position/role.

The strongest candidates will also demonstrate the following experience, skills and competencies:

  • CRM, email, and experience with editing content in a CRM, creating database queries to create audiences and build reports within a campaign.
  • Knowledge of various environmental issues, such as oil and gas and fighting pipelines, the electric sector and fighting coal-fired power plants, mines, and coal ash waste, or endangered species issues, wilderness and public lands preservation and the ability to connect audiences to these issues digitally.
  • Experience working across lines of race and class; an already made connection with the progressive community digital spaces and forums.
  • Bilingual (Spanish or others), or awareness of language justice issues.

Compensation and Benefits

The salary for this position is $35/hour.

This is a category 99 exempt, non-represented, temporary position.

Sierra Club is a 501(c)(4) non-profit organization. Sierra Club employees are not eligible to participate in the Federal Public Service Loan Forgiveness (PSLF) Program.

Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs. Such sponsorship is at the discretion of the Department Head and Sierra Club Human Resources in consultation with the employee’s manager. The Sierra Club cannot guarantee the approval of a visa petition. The Sierra Club is an equal opportunity employer committed to workforce diversity.


To Apply

This position does not have an undergraduate education requirement. If you choose to include your education history, please remove your schools from your resume. You may leave your degree (e.g., “B.A. Philosophy”), but please remove any undergraduate and graduate school names.

This anonymous process is aimed at opening this opportunity to more candidates, reviewing applicants on performance assessments and mitigating bias in the decision making process.

Lastly, we are intentionally not asking for a cover letter, so please do not send one in with your application.

We are accepting applications until the position is filled.

Explore, enjoy and protect the planet.