Deputy Press Secretary
Washington, DC, United States
30+ days ago
Job Title: Deputy Press Secretary
Location: Washington, DC. This position requires an ability to travel.
Reports To: Communications Manager/Deputy Chief of Communications, Media
Context: At the Sierra Club, we believe in the power of togetherness. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel inequity, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our democracy. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it.
Sierra Club is comprised of staff across the country and a network of local chapters that support our grassroots engagement. We are also proud to be a unionized employer, with two labor unions representing more than half of our employees.
The Deputy Press Secretary position is ideal for a creative media-relations expert who inspires collaboration, thinks like an organizer, improves tactics based on results, and is skillful at narrative strategy and storytelling from a relational approach. The ideal candidate has experience working with value-driven organizations, and a passion for dismantling white supremacist oppression, racism and colonialism in the fight for a more equitable planet.
Scope: The Deputy Press Secretary participates in the development, planning, and coordination of media work, demonstrating a deep understanding of the landscape of the racial justice and economic justice movements and how those movements intersect with environmentalism. They should have a solid grasp of Sierra Club’s work, a personal commitment to and knowledge of social justice, and a passion for advancing progressive social change.
The Deputy Press Secretary acts as a media strategist, identifying opportunities and working with campaign and coalition staff to implement communication strategies pertaining to the Energy campaign, specifically working on federal coal and clean energy issues. They will serves as a liaison between the Sierra Club and key media contacts, to develop relationships that advance the Sierra Club’s media coverage.
Job activities include but are not limited to:
- Works with communications teams, campaign and coalition staff to build support for environmental protection, the transition to 100% clean, renewable energy, justice, equity, and outdoors activities.
- Develops messages and writes op-eds, letters to the editor, talking points and other media materials, ensuring all communications materials are in direct alignment with Communications Department messaging calendar. Works with campaign and coalition staff to identify communications opportunities and visibility events.
- Proactively identifies opportunities to build Sierra Club’s profile in unique earned national media opportunities. Pitches Sierra Club’s spokespeople to major TV, radio, print, digital and web series on an ongoing basis, ensuring principals are fully briefed for interviews; and staffs and executes press events.
- Monitors media for engagement opportunities, and handles incoming media requests, evaluating whether or not the organization should engage and to what extent.
- Collaborates with the communications staff, coalitions, campaign staff, social media teams, Sierra Magazine, Sierra Club productions, and other staff and volunteer teams to develop long-range and rapid response media strategies ensuring timely and accurate materials with a consistent tone and message.
- Ensures content creation for equity and justice related programming on the website (e.g. blogs or website content) is in line with the Sierra Club’s organizational goals and principles.
- Executes on the organization’s media training program for staff and volunteers.
- Identifies paid media opportunities and works with communications staff or consultants to develop ads. Places ad buys.
- Performs miscellaneous duties as assigned.
The successful candidate must have the following skills and experience:
- Seven years of combined education and work experience in communications
- Excellent writing and verbal communications skills.
- Demonstrated commitment to understanding how bias, racism, and other inequities show up in environmental advocacy and feels responsible for disrupting those patterns and inspiring others do the same.
- Ability to interact cooperatively and effectively with staff, volunteers, and the public.
- Ability to meet strict deadlines and work under pressure.
- Equity Analysis and Practice. You are aware of your group identities and how they have shaped your life and experiences at work. You have an analysis of how racism and other forms of oppression in society impact relationships, systems and culture. You bring experience and skills for working effectively with colleagues across group identities and position/role.
The strongest candidates will also demonstrate the following experience, skills and competencies:
- Demonstrated knowledge of environmental issues and national politics desired.
Compensation and Benefits
The salary range for this position is $65,500 - $85,000
This position is represented by a collective bargaining unit and is subject to the terms and conditions of the contract between Sierra Club and Progressive Workers Union or Sierra Employee Alliance, depending on location.
The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.
Sierra Club is a 501(c)(4) non-profit organization. Sierra Club employees are not eligible to participate in the Federal Public Service Loan Forgiveness (PSLF) Program.
This is a category 4 exempt, represented position.
Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs. Such sponsorship is at the discretion of the Department Head and Sierra Club Human Resources in consultation with the employee’s manager. The Sierra Club cannot guarantee the approval of a visa petition.
The Sierra Club is an equal opportunity employer committed to workforce diversity.
This position does not have an undergraduate education requirement. If you choose to include your education history, please remove your schools from your resume. You may leave your degree (e.g., "B.A. Philosophy"), but please remove any undergraduate and graduate school names.
This anonymous process is aimed at opening this opportunity to more candidates, reviewing applicants on performance assessments and mitigating bias in the decision-making process.
Lastly, we are intentionally not asking for a cover letter, so please do not send one in with your application.
Explore, enjoy and protect the planet.