Deputy Press Secretary

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Sierra Club

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Oakland, CA, United States

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12 days ago

Job Title: Deputy Press Secretary
Department: Communications
Location: Oakland, CA; Los Angeles, CA; Remote
Reports To: Associate Regional Communications Director, Beyond Coal
Supervises: n/a

Context: At the Sierra Club, we believe in the power of togetherness. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel inequity, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our democracy. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it.

Sierra Club is comprised of staff across the country and a network of local chapters that support our grassroots engagement. We are also proud to be a unionized employer, with two labor unions representing more than half of our employees.

The Deputy Regional Press Secretary position is focused on helping communities across California accelerate the transition away from the extraction and consumption of fossil fuels toward clean energy sources that support fair, diverse, and sustainable economies. The ideal candidate is a creative media-relations expert who is ambitious, inspires collaboration, and is skillful at narrative strategy and storytelling. The ideal candidate also has experience working with value-driven organizations, and has a passion for dismantling white supremacist oppression, racism, and colonialism in the fight for a more equitable planet.


Scope: The Deputy Regional Press Secretary will plan, coordinate, and execute media strategies related to our efforts to move California beyond all fossil fuels and toward 100 percent clean energy. Working with local Sierra Club staff and partners and other campaign capacities, the Deputy Regional Press Secretary is responsible for planning and implementing long-term and rapid-response media outreach plans to elevate the Sierra Club and to promote its California-focused clean energy campaigns. This position is responsible for a diverse array of media communications, ensuring timely and accurate materials with a consistent tone and message.

The Deputy Regional Press Secretary develops relationships with California and national reporters and producers, pitches stories, and provides Sierra Club’s viewpoints to members of the media. To support that work, the Deputy Regional Press Secretary develops communications strategy in coordination with campaign colleagues, prepares materials to inform the press, assists with placement of advertising, organizes and coordinates press conferences and other media events, tracks and reports on media coverage, compiles data, drafts messages, and writes other materials for use with various audiences.

The ideal candidate should have a solid grasp of Sierra Club’s legacy conservation work, a conversational understanding of the clean energy transition, a personal commitment to and knowledge of social justice, and a passion for advancing progressive social change. They will also have the ability to articulate and reinforce the intersections of Sierra Club’s legacy work and communicate the challenges and opportunities we face, intentionally centered on justice and equity in all spheres of life.


Job activities include but are not limited to:

  • Develops and carries out values-based narrative strategies that advance the interconnectivity between climate justice, environmental justice and social justice.
  • Works with Sierra Club teams to place stories in strategically significant media outlets. Develops relationships and pitches stories to reporters covering issues relating to California and the clean energy transition.
  • Collaborating with the Associate Director of Communications, oversees message development and execution of communications strategies, including writing op-eds, letters to the editor, talking points and other media materials. Creates media responses to published comments regarding the Sierra Club and to the positions of politicians, institutions or groups.
  • Crafts long-term strategic vehicles for promoting Sierra Club messages and stories, including but not limited to writing blog posts, social media threads, reports, op-eds, radio actualities, press releases, fact sheets, and talking points.
  • Collaborates with the National Press Secretary, Deputy Chief of Communications and others to provide assistance and guidance to campaign teams in developing a long-range media strategy. Serves as a critical thought partner to regional issue teams.
  • Performs research and analysis using a variety of resources to craft appropriate media messages, write press releases, opinion editorials and other materials.
  • Trains and coaches staff and volunteers in media skills.
  • Contributes to staff strategy meetings, and stays current on substantive and political developments in major conservation campaigns by reading latest literature, attending meetings and maintaining contact with relevant sources.
  • Advises and assists communications staff to pitch other Sierra Club messages, events and reactions to the working press as needed.
  • Performs miscellaneous duties as assigned.

The successful candidate must have the following skills and experience:

  • Experience working across cultural lines on a dispersed team, with the ability to operate in complex situations and gain trust from team members.
  • Experience as a journalist, media liaison or other position involving media/press relations or equivalent field with excellent writing and communications skills.
  • Ability to work cooperatively and interact effectively and maintain good working relations with staff, volunteers, the public and members of the media.
  • Ability to meet quick deadlines and prioritize multiple projects and work effectively as a team player. Work well under pressure in a complex organization, juggle competing demands.
  • Equity Analysis and Practice. You are aware of your group identities and how they have shaped your life and experiences at work. You have an analysis of how racism and other forms of oppression in society impact relationships, systems and culture. You bring experience and skills for working effectively with colleagues across group identities and position/role.

The strongest candidates will also demonstrate the following experience, skills and competencies:

  • Knowledge of environmental issues and/or California politics preferred.

Compensation and Benefits

The salary range for this position is $70,000 - $80,000 based on a region 1 work location. A lower starting salary may apply for remote-based hires.

This position is represented by a collective bargaining unit and is subject to the terms and conditions of the contract between Sierra Club and Progressive Workers Union or Sierra Employee Alliance, depending on location.

The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.

This is a category 4 exempt, represented position.

Sierra Club is a 501(c)(4) non-profit organization. Sierra Club employees are not eligible to participate in the Federal Public Service Loan Forgiveness (PSLF) Program.

Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs. Such sponsorship is at the discretion of the Department Head and Sierra Club Human Resources in consultation with the employee’s manager. The Sierra Club cannot guarantee the approval of a visa petition. The Sierra Club is an equal opportunity employer committed to workforce diversity.


To Apply

This position does not have an undergraduate education requirement. If you choose to include your education history, please remove your schools from your resume. You may leave your degree (e.g., "B.A. Philosophy"), but please remove any undergraduate and graduate school names.

This anonymous process is aimed at opening this opportunity to more candidates, reviewing applicants on performance assessments and mitigating bias in the decision-making process.

Lastly, we are intentionally not asking for a cover letter, so please do not send one in with your application.

We are accepting applications until this position is filled.


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