Deputy Chief of Communications, Brand

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Sierra Club

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Oakland, CA, United States

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30+ days ago

Job Title: Deputy Chief of Communications, Brand
Department: Communications
Location: Washington, DC; Oakland, CA
Reports To: Chief of Communications
Supervises: Senior Director of Brand Marketing & Partnerships; Communications Content Director; Librarian


Context: At the Sierra Club, we believe in the power of togetherness. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel inequity, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our democracy. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it.

Sierra Club is comprised of staff across the country and a network of local chapters that support our grassroots engagement. We are also proud to be a unionized employer, with two labor unions representing more than half of our employees.


Scope: The Deputy Chief of Communications, Brand is an ideal position for a creative marketing expert who inspires collaboration, thinks like an organizer, improves tactics based on results, and is skillful at narrative strategy and storytelling from a relational approach. The ideal candidate has experience working with value- driven organizations, and a passion for dismantling white supremacist oppression, racism and colonialism in the fight for a more equitable planet. The Deputy Chief of Communications, Brand is responsible for developing and driving brand strategies, with a focus on environmental justice and equity, to increase Sierra Club's brand awareness and complement efforts to broaden its supporter base; heading business development opportunities and developing collaborations with the for-profit sector; and optimizing brand visibility opportunities through external multi-channel marketing efforts. This role will drive growth and be integral in protecting and growing Sierra Club's brand identity and brand-level content/communications, measuring external awareness and engagement with the brand, and increasing impact through brand partnerships.


Job activities include but are not limited to:

  • Serve as the lead strategist for the Sierra Club's evolving brand, including growing Sierra Club's equity and justice identity with the goal of modernizing the way that the Sierra Club presents itself to potential new audiences.
  • Participate in the development, planning, and coordination of brand narrative strategy, demonstrating a deep understanding of the landscape of the racial justice and economic justice movements and how those movements intersect with the environmental movement.
  • Own and manage the Sierra Club's master brand toolkit, guidelines, and resources for organization-wide use to unify its external identity, positioning, and voice. Develop branded templates and related visual components in conjunction with the Creative Director.
  • Supervise the Brand team, providing direction, supervision, coaching and professional development to ensure retention and growth within the organization. Create clear deliverables and key performance indicators (KPIs) for managers, and ensure that the department provides opportunities for professional growth for non-managerial staff.
  • Collaborate with stakeholders from Advancement, Communications, and Digital Strategies on ongoing research efforts to identify engagement opportunities for new audiences via brand initiatives and partnerships, continually measure brand health, and collaborate in the creation of brand-aligned, audience-focused content.
  • In coordination with the Finance & Operations Department, oversee the development, negotiation, and management of all contracts pursuant to the Club's business development and partnerships. Own budget tracking for the Brand teams, providing accurate financial analysis to inform forecast and annual budget.

The successful candidate must have the following skills and experience:

  • You have strong team management skills and are emotionally intelligent, with the ability to motivate teams, drive accountability, ask for and receive feedback, and foster a positive team culture
  • You are a highly creative and non-traditional thinker who is not afraid to question the status quo and is comfortable working in a dynamic, fast-paced environment
  • You are passionate about the Sierra Club's evolving identity and are committed to the spirit and intent of the company's core values: anti-racism, balance, collaboration, justice, and transformation
  • You are equipped with effective project management, communication and cross-functional skills; you hold high standards for operational excellence: budgets, calendars, timelines, and efficiencies with the ability to engage, listen, and collaborate with internal departments/teams to align from strategy through execution
  • You have excellent writing and editing skills and a demonstrated ability to translate complex environmental and social justice issues to diverse audiences
  • Leading on Equity. You model effective equity analysis and practice and have a track record of operationalizing equity, and have embedded justice and equity throughout team/department policies, structures, culture, and programs

The strongest candidates will also demonstrate the following experience, skills and competencies:

  • In-depth understanding of current philanthropic, public relations, and marketing needs and interests of corporations and how nonprofit relationships can support those needs.
  • Demonstrated success in setting and implementing business development and partnership strategies.
  • Proven history of developing, negotiating, and executing major contracts.
  • Deep data-orientation, particularly around using data and metrics to make informed decisions around strategy, and measure success.

Compensation and Benefits

The salary range for this position is $140,000 - $170,000 for salary Region 1 work location of Oakland, CA or Washington, DC. A lower starting salary may apply for remote based hires.

The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.

This is a category 2 exempt, non-represented, confidential position.

Sierra Club is a 501(c)(4) non-profit organization. Sierra Club employees are not eligible to participate in the Federal Public Service Loan Forgiveness (PSLF) Program.

Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs. Such sponsorship is at the discretion of the Department Head and Sierra Club Human Resources in consultation with the employee's manager. The Sierra Club cannot guarantee the approval of a visa petition. The Sierra Club is an equal opportunity employer committed to workforce diversity.


To Apply

This position does not have an undergraduate education requirement. If you choose to include your education history, please remove your schools from your resume. You may leave your degree (e.g., "B.A. Philosophy"), but please remove any undergraduate and graduate school names.

This anonymous process is aimed at opening this opportunity to more candidates, reviewing applicants on performance assessments and mitigating bias in the decision-making process.

Lastly, we are intentionally not asking for a cover letter, so please do not send one in with your application.

We are accepting applications until the role is filled.


Explore, enjoy and protect the planet.