Deputy Press Secretary

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Sierra Club

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Casper, WY, United States

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7 days ago

Job Title: Deputy Press Secretary
Department: Communications
Location: Remote / Upper Midwest preferred. This position requires an ability to travel.
Reports To: Associate Regional Communications Director, Beyond Coal
Supervises: n/a


Context: At the Sierra Club, we believe in the power of togetherness. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel inequity, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our democracy. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it.

Sierra Club is comprised of staff across the country and a network of local chapters that support our grassroots engagement. We are also proud to be a unionized employer, with two labor unions representing more than half of our employees.


Scope: The Deputy Press Secretary plans, coordinates, and executes communications strategies related to our efforts to move the Midwest beyond all fossil fuels and toward 100 percent clean energy. Working with local staff, volunteers, and intersectional partners, the Deputy Press Secretary is responsible for developing and disseminating strategic narratives that advance the goals of our campaigns while remaining rooted in our organizational values. To support that work, the Deputy Press Secretary develops creative assets to inform and influence decision makers; project manages the creation and distribution of advertising, videos, and other produced media; drafts and edits written content; and ensures messaging resonates effectively with various audiences. This position is responsible for an array of media communications, ensuring timely and accurate materials with a consistent tone and message. A key component of the Deputy Press Secretary's role is leading media outreach by organizing press conferences and other media events; coordinating the submissions of op-eds and letters to the editor; pitching stories; tracking and reporting coverage; compiling data; and nurturing relationships to grow a diverse bench of spokespeople. The ideal candidate should have a solid grasp of Sierra Club's legacy conservation work, a conversational understanding of the clean energy transition, a personal commitment to and knowledge of social justice, and a passion for advancing progressive social change. They will also have the ability to articulate and reinforce the intersections of Sierra Club's legacy work and communicate the challenges and opportunities we face, centered on justice and equity.


Job activities include but are not limited to:

  • Plan and implement media strategy for Sierra Club's Beyond Coal campaign. Serve as liaison across internal teams and committees, as well as with external partners and stakeholders, to advise on communications strategies and tactics. Develop and execute long-term and rapid-response media outreach plans to advance campaign narratives and outcomes.
  • Develop messaging, written, and produced assets to advance campaign goals. Develop media messages, op-eds, press releases, video/audio, talking points, and other materials, and coordinate media events as necessary. Create strategic media responses to relevant reports and external developments.
  • Build relationships with national, regional, and trade reporters and influencers. Serve as Beyond Coal campaign point of contact for those reporters in order to advance media coverage. Pitch relevant stories and connect reporters with spokespeople.
  • Train and coach staff and volunteers in media skills. Identify, train, and place compelling spokespeople to tell the campaign's stories. Support staff, volunteers, and partners with media training, messaging guidance, and interview preparation.

The successful candidate must have the following skills and experience:

  • Experience with media relations. You have professional experience as a journalist, media liaison, spokesperson, press secretary, or other position involving public relations. You have an understanding of best practices for using media to advance campaign goals.
  • Excellent writing and verbal communications skills. You are a strong writer and communicator who is comfortable interacting with reporters, developing compelling messages, and drafting written materials for various audiences.
  • Ability to interact cooperatively and effectively with internal and external partners. You think collaboratively and can build strong relationships with staff, volunteers, and other stakeholders. You are capable of navigating challenging dynamics to achieve shared goals.
  • Equity Analysis and Practice. You are aware of your group identities and how they have shaped your life and experiences at work. You have an analysis of how racism and other forms of oppression in society impact relationships, systems, and culture. You bring experience and skills for working effectively with colleagues across group identities and position/role.

The strongest candidates will also demonstrate the following experience, skills and competencies:

  • Demonstrated knowledge of energy and/or climate issues and relevant media landscape
  • Experience executing creative tactics including but not limited to audio/video, podcasts, projections, murals, performance art, and advertising
  • Ability to build alignment between stakeholders while project managing competing priorities
  • Proficiency with Cision, TVEyes, and/or other media outreach and tracking tools

Compensation and Benefits

The salary range for this position is $70,000 - $80,000 based on a region 1 work location (based on a region 1 location (e.g., Chicago, IL; Minneapolis, MN). A lower starting salary may apply for remote-based hires.

This position is represented by a collective bargaining unit and is subject to the terms and conditions of the contract between Sierra Club and Progressive Workers Union.

The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.

This is a category 4 exempt, represented position.

Sierra Club is a 501(c)(4) non-profit organization. Sierra Club employees are not eligible to participate in the Federal Public Service Loan Forgiveness (PSLF) Program.

Sierra Club values the expertise and talents of foreign nationals. Sierra Club sponsors both nonimmigrant and immigrant visas when certain criteria are met, based on immigration laws and organizational needs. Such sponsorship is at the discretion of the Department Head and Sierra Club Human Resources in consultation with the employee's manager. The Sierra Club cannot guarantee the approval of a visa petition. The Sierra Club is an equal opportunity employer committed to workforce diversity.


To Apply

This position does not have an undergraduate education requirement. If you choose to include your education history, please remove your schools from your resume. You may leave your degree (e.g., "B.A. Philosophy"), but please remove any undergraduate and graduate school names.

This anonymous process is aimed at opening this opportunity to more candidates, reviewing applicants on performance assessments and mitigating bias in the decision-making process.

Lastly, we are intentionally not asking for a cover letter, so please do not send one in with your application.

We are accepting applications until the position is filled.


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