Account-Based Marketing (ABM) Manager
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Lumen Energy is hiring a remote B2B ABM Manager to own its outbound demand-generation engine for institutional commercial real estate buyers. The role pays $110K-$145K and calls for 5-7 years across B2B growth, lead generation, GTM, ABM, or sales development.
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Role Snapshot
- Original title: B2B ABM Manager
- Company: Lumen Energy
- Location: USA - Remote
- Salary: $110K-$145K per year
- Level and experience: Manager; 5+ years
- Employment type: Full-time
Company Overview
Lumen Energy is a modern solar broker founded in 2020. It partners with leading real estate owners to model rooftop returns, secure competitive bids, and provide white-glove service throughout the process.
About the Role
Own end-to-end outbound demand generation for institutional commercial real estate buyers. You will build multi-channel campaigns and ABM programs, manage the marketing technology and measurement stack, and partner closely with Sales and Marketing to generate qualified meetings and pipeline.
Responsibilities
- Own quarterly targets for qualified meetings and pipeline sourced from ICP accounts.
- Run the outbound engine across list building, sequencing, copy, sending, testing, and cold calling.
- Manage the campaign calendar from briefs and audience targeting through launch, optimization, and post-mortems.
- Build multi-channel, multi-touch ABM programs for tier-one institutional prospects and tie them to pipeline.
- Own HubSpot execution, lead scoring, attribution, pipeline reporting, and the broader outbound technology stack.
- Execute and optimize AI-assisted SDR programs without diluting message quality.
- Track channel ROI, cost per meeting, cost per opportunity, and conversion rates through a weekly scorecard.
- Partner with Sales and Marketing on lead routing, handoffs, sales enablement, positioning, ICP definition, channel testing, and territory strategy.
Qualifications
- Approximately 5-7 years in B2B growth, lead generation, GTM, ABM, or sales development.
- A hands-on operator who can write emails, build lists, configure sequences, run ads, and produce reports.
- Experience selling to sophisticated institutional buyers across long, multi-stakeholder sales cycles.
- Relevant experience in commercial real estate, climate tech, proptech, financial services, or B2B SaaS.
- Expert-level proficiency with HubSpot or a comparable marketing automation platform.
- Familiarity with AI-powered SDR tools, data enrichment tools, attribution platforms, and modern outbound stacks.
- Strong analytical ability, including dashboards, attribution, and data-driven decision-making.
- Strong written instincts across outbound copy, advertising, landing pages, and sales enablement.
Preferred experience includes deep commercial real estate knowledge, building an ABM program from scratch in an early-stage or high-growth environment, and a background in cold calling or outbound sales development.
Compensation and Benefits
- Base salary: $110K-$145K per year
- Comprehensive health, dental, and vision insurance
- 401(k) plan
- Flexible PTO
- Remote work flexibility
- Professional development budget
- Equipment and home office stipend
- Mission-driven work accelerating the clean energy transition
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If you have the ABM, outbound, HubSpot, and measurement background Lumen Energy needs, apply through SalaryGuide.