Roofsol - Business Development Head, Maharashtra - Residential Solar

Job Description – Business Development Head, Maharashtra – Residential Solar

Company: Roofsol Homes Pvt. Ltd.

Job Location: Mumbai, Maharashtra

Experience: 10+ Years

Qualification: B.E. / B.Tech. in Electrical, Mechanical, or other relevant Engineering discipline

Industry Preference: Solar Energy / Renewable Energy / Rooftop Solar

 

About the Role

Roofsol Homes Pvt. Ltd. is looking for an experienced and result-oriented Business Development Head / Sales Head to drive the growth of its residential rooftop solar business across Maharashtra. The role will primarily focus on generating residential solar orders, establishing and expanding a strong distribution and dealer network, and building a high-performing sales team to achieve sustainable long-term business growth across the state.

 

Key Responsibilities

1. Business Development & Sales Growth

· Develop and execute the sales strategy for residential rooftop solar projects across Maharashtra, including PM Surya Ghar–related opportunities.

· Drive residential solar order acquisition through direct sales, channel partners, dealers, distributors, and other relevant business channels.

· Identify new markets, customer segments, and business opportunities to expand the company's presence across the state.

· Achieve monthly, quarterly, and annual sales targets in terms of order booking, revenue, and market expansion.

2. Dealer & Distribution Network Development

· Establish, appoint, and expand a strong network of dealers, distributors, channel partners, and local sales associates across Maharashtra.

· Identify potential partners, negotiate commercial terms, and develop productive long-term business relationships.

· Develop partner onboarding, training, sales support, and performance-monitoring mechanisms to improve productivity and business conversion.

· Ensure adequate market coverage and strengthen the company's presence in key cities, towns, and emerging markets.

 

3. Team Building & Leadership

· Build, lead, and develop a high-performing sales and business development team for Maharashtra.

· Recruit, train, guide, and motivate sales personnel and channel management teams.

· Establish sales targets, review performance, and implement action plans to improve productivity and conversions.

· Develop a scalable sales organisation capable of supporting the company's long-term growth objectives.

 

4. Market Development & Customer Acquisition

· Understand regional market dynamics, customer requirements, competitor activities, and prevailing pricing trends.

· Drive lead generation, customer engagement, site visits, proposal development, and order closures.

· Develop effective local marketing initiatives and customer referral channels in coordination with the marketing team.

· Build strong relationships with residential customers, housing societies, local influencers, and relevant industry stakeholders.

 

Required Skills & Experience

· Minimum 10 years of relevant experience in sales and business development, preferably in the solar or renewable energy sector.

· Engineering background, preferably Electrical or Mechanical Engineering.

· Strong experience in residential rooftop solar sales, channel development, dealer/distributor network expansion, or related solar business development.

 

Key Performance Indicators (KPIs)

· Achievement of residential solar order booking and revenue targets.

· Dealer/distributor/channel partner appointments and active partner productivity.

· Geographic expansion and market penetration across Maharashtra.

· Lead conversion ratio and sales pipeline development.

· Sales team productivity and target achievement.

· Business growth, customer acquisition, and cost-effective sales performance.

 

Ideal Candidate Profile

A dynamic sales leader with a strong solar industry background, entrepreneurial mindset, and proven ability to build businesses from the ground up. The ideal candidate should combine hands-on sales execution with strategic market expansion, channel development, and team leadership to establish Roofsol Homes as a strong residential rooftop solar player across Maharashtra.