Program Manager, Digital & CRM Marketing

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About Rivian:
Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.

As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.
Role Summary:
Marketing is at the forefront of how we build the Rivian community, creating intuitive, innovative, and beautiful moments that our customers will love. We strive to understand and predict our customers’ needs and behaviors, leveraging these insights to inform the design of compelling experiences across each touchpoint throughout their journey with Rivian.
As a Program Manager within Marketing, you bring deep expertise in managing multiple complex Digital Marketing projects simultaneously. You know how to work in fast paced, ever changing environments and can react quickly to change. You are an excellent communicator and know the value of over-communicating when a project requires it.
Rivian is seeking a program manager who can expertly drive work, on time and to the quality that Rivian expects.
  • Manage multiple marketing projects simultaneously, including but not limited to marketing campaigns for product launches, cross-platform initiatives, and other consumer-facing projects.
  • Working closely with the Sr Manager, Marketing Program Management to manage multiple cross-functional, recurring meetings by setting agendas, taking notes, and determining executional plans coming out of those meetings.
  • Manage and update project status within multiple program management tools.
  • Work with cross functional partners to map, plan and execute product changes and product launches.
  • Advise on Program Management best practices and tools and suggest refinement to current workflows.
  • Responsible for amplifying and socializing the status of the programs across the Commercial org and beyond within Rivian.
  • As needed, in partnership with the Sr Manager, Marketing Program Management, run and execute multi-team Run of Shows for product launches or other high-priority Marketing and Communications initiatives.
  • Collaborate with numerous stakeholders to establish workback schedules, timelines and the scheduling of initiative launches.
  • Manage full end-to-end of project approvals, including copy review with Legal stakeholders and occasionally executive review with leadership.
  • Act as the bridge between the Marketing team, Editorial, Design Brand and business stakeholders, communicating timing expectations, feasibility, and project status.
  • Drive initiatives and align stakeholders across different teams, occasionally including senior leadership.
  • Be a team player. Over communicate when needed.
  • Execute on other duties, as assigned.
  • Employee may flex in and out of different teams, as needs arise.
  • 8+ years of experience in project/program management, ideally within a Marketing team, working closely with creatives (i.e., copywriters, designers strategists), product managers and other stakeholders.
  • Exceptionally strong organizational and project management expertise
  • Proven experience managing complex programs and/or multiple, fast-moving projects simultaneously.
  • Experience in scaling operations from a domestic to global scale.
  • Excellent written and verbal communication skills, attention to detail and superior organizational skills.
  • Ability to manage multiple stakeholders simultaneously, including managing up and with peers.
  • Experience managing programs and operations for email and other marketing initiatives.
  • High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast-paced, changing environment.
  • Ability to operate effectively in ambiguity and a willingness to pivot as needed.
  • Ability to work as well independently as within a team.
  • PMP certification is preferred.
  • Proficient in Jira, Confluence, Figma, Asana, Slack and Microsoft Suite.
  • Bachelor’s Degree required.
Pay Disclosure:
Salary Range for California Based Applicants: $120,000-$139,000 (actual compensation will be determined based on experience, location, and other factors permitted by law).

Benefits Summary:
Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums.
Company Statements:

Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at

Candidate Data Privacy

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services.

Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.

Please note that we are currently not accepting applications from third party application services.