Lead Analyst, Sales Demand Enablement

Irvine, CA, United States

About Us:

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.

As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

Role Summary:

The Lead Analyst, Sales Demand Enablement is critical in driving sales performance and operational efficiency within Rivian's commercial group. This position involves strategic analysis, program management, and cross-functional collaboration to optimize incentive programs and sales operations. The Lead will leverage data-driven insights to enhance profitability, customer engagement, and operational effectiveness, working closely with senior leadership to execute key initiatives.

Responsibilities:

Strategic Incentive Program Support: Promote internal and external incentive/spiff programs that align with sales incentive programs to drive revenue growth, channel productivity, and market share. Partner with Finance and Sales Strategy to model and forecast incentive cost efficiency, volume elasticity, and margin tradeoffs
Data Analysis and Reporting: Conduct in-depth analysis of sales and incentive program performance, generating actionable insights and comprehensive reports for senior leadership. Build dynamic dashboards and in-depth reporting for sales and marketing leaders to evaluate incentive ROI, take rates, and payout pacing. Deliver timely and clear insights on campaign effectiveness, market response, and performance by geography, channel, and product line.
Continuous Data Monitoring: Ensure accuracy and attention to detail in all reports and data analyses, while implementing ongoing tracking of key metrics to continuously monitor and improve data quality and reporting effectiveness. Monitor incentive program data integrity and proactively identify discrepancies or risks. Maintain a rolling incentive performance tracker to provide leadership with a real-time view of program success and spend.
Payout Management: Oversee the accurate and timely processing of payouts related to spiff programs and sales commissions. Ensure timely, accurate, and compliant payout processing in partnership with Sales Operations, People (Payroll), and Finance teams. Maintain and support standardized program documentation, T&Cs, and audit protocols to streamline governance.
Cross-Functional Collaboration: Partner with Sales, Financial Services, Marketing, People, Finance, and Product Marketing to ensure alignment and seamless execution of incentive programs and sales strategies.
Competitive Intelligence: Monitor and analyze competitor activities and market trends, providing strategic insights to inform incentive program development and sales strategies.
Program Documentation and Standardization: Develop and maintain standardized documentation for incentive programs, ensuring clear communication and consistent implementation.
Campaign & Program Enablement: Provide analytical support and operational guidance for national commercial and industrial (C&I) campaigns. Support national go-to-market campaigns with operational guidance and field-facing enablement tools. Manage key calendar milestones, aligning creative, training, and operational readiness.
Special Project Management: Lead special sales incentive program optimization projects. Lead cross-functional deep dives into program performance, customer behavior, or profitability to improve future incentive strategy. Partner with internal stakeholders to scale new analytics tools, incentive governance frameworks, or self-service dashboards.

Qualifications:

Bachelor's degree in Business Administration, Marketing, Finance, or a related field.
5+ years of experience in consulting, field operations, market intelligence, incentive planning, sales operations, or related roles; preferably within the automotive industry
Strong analytical and problem-solving skills, with the ability to interpret complex data and generate actionable insights, including complex modeling
Proven experience in managing and implementing effective incentive programs that drive sales performance.
Proficiency in data analysis tools and CRM systems, including Excel, Google Sheets, and Salesforce.
Familiarity with automotive data sets including PIN+, S&P Global, MotorIntelligence, ALG, GfK, and Strategic Vision.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Strong organizational and project management skills.
Entrepreneurial mindset with a strong ability to adapt.

Pay Disclosure:

Salary Range for California-Based Applicants: $125,000-156,200 (actual compensation will be determined based on experience, and other factors permitted by law).

Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premium

Company Statements:

Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.

Candidate Data Privacy

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services.

Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.

Please note that we are currently not accepting applications from third party application services.