Cause Marketing, Senior Associate

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Position summary:

We’re looking for a passionate, dedicated person to help build a new Cause Marketing program within our Marketing and Communications department. This program will inspire positive consumer behaviors, increase awareness of RA and our mission, and establish strong connections with new audiences. Creativity, productivity, and proactivity are key in this role. If you’re looking for a career where you can find meaning and purpose, join us and help build a world that’s better for people and the planet!

The Cause Marketing Senior Associate will develop and implement revenue-generating partnerships with companies and brands that align with the mission of the Rainforest Alliance. This role will help build the program’s strategy and framework, marketing materials, and identify prospects. They will also coordinate with our Corporate Engagement Partnerships team to foster cause marketing relationships with Rainforest Alliance certified brands, when appropriate.

They will lead all aspects of specific cause marketing partnership campaigns or projects; develop and execute creative direction and messaging, marketing, and promotion plans; lead and navigate the day-to-day relationships (internal and external) needed to achieve the goals of each individual partnership and related activation(s).

Responsibilities:

  • Work with supervisor to develop program strategy, set up internal framework, and create marketing materials for cause marketing program.

  • Develop list of prospective companies who have a demonstrated interest in corporate giving and that are supportive of our mission.

  • Lead negotiations with potential partners to secure mutually beneficial agreements.

  • With relevant colleagues, develop creative concepts and campaign ideas and pitch to appropriate prospects.

  • Develop and lead a portfolio of new corporate partners.

  • Responsibility and accountability for meeting established revenue goals.

  • Develop and implement systems to track and evaluate the effectiveness of corporate partnerships, providing regular reports and insights.

  • Stay abreast of industry trends, competitor analysis, and emerging opportunities in corporate partnership development to inform strategy and decision-making.



Qualifications:

  • Bachelor’s degree in related field and 3-5 years’ related experience or equivalent combination of education and experience.

  • Previous experience developing corporate partnerships in a non-profit setting highly preferred.

  • Experience with cold calling and pitching ideas to prospective partners.

  • Experience leading client and account relationships.

  • Experience implementing and leading multiple complex projects in a time-sensitive manner.

  • Initiative, self-motivated, resourceful, detail-oriented, dependability, strong attention to detail.

  • Experience negotiating agreements.

  • Experience developing and implementing marketing plans.

  • Proficient in Microsoft Excel, Word, Outlook and PowerPoint.

  • Excellent writing, editing and verbal communication skills.

  • Excellent interpersonal skills with ability to interact culturally, linguistically, and diplomatically with diverse internal and external individuals.

  • Knowledge of, and commitment to environmental issues and sustainability practices preferred.


Job Level:
4

Salary: Commensurate with experience

Salary: For USA based candidates only:

  • National Salary range (Excluding NY and DC) - $52,441 - $74,916

  • New York Salary Range - $62,306 - $89,009

  • Washington DC Salary Range - $60,307 - $86,154


Deadline:
28 June 2024

Notes: Only candidates authorized to work in the Netherlands, the UK or the US will be considered.

If you have any questions about the job vacancy, please contact the HR department: recruitment@ra.org

Who we are:
The Rainforest Alliance is creating a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities. To achieve our mission, we partner with diverse allies around the world to drive positive change across global supply chains and in many of our most critically important natural landscapes.

Our alliance spans 70 countries and includes farmers and forest communities, companies, governments, civil society, and millions of individuals. Together we work to protect forests and biodiversity, take action on climate, and promote the rights and improve the livelihoods of rural people.

As an international nonprofit organization with more than 30 years of experience in sustainability transformation, we understand that the social and economic well-being of rural communities is tightly connected to ecosystem health. This knowledge has shaped our rigorous programs to advance sustainable land-use and commodity production.

At the Rainforest Alliance we combat climate change, protect forests and biodiversity, promote human rights, and improve livelihoods. The enormity of the social and environmental challenges we are facing requires working together in a broad alliance. This is why we bring farmers, forest communities, companies, and consumers together to change the way the world produces, sources, and consumes.

Why
To protect nature and improve lives it’s becoming increasingly urgent that we approach the way we use our land and produce food and other products in more sustainable ways. For this to succeed we need to fundamentally change the way that businesses operate and source, and the choices we all make as consumers.

How
Our growing global alliance aims to transform our relationship with our natural resources and each other, to create a better future for people and nature together.

The Rainforest Alliance encourages diversity and inclusion across the global organization. With this commitment to diversity, we are proud to be an equal opportunity employer and do not discriminate on the basis of gender, race, color, ethnicity, religion, sexual orientation, gender identity, ages, disability and any other protected group.