Assistant Manager, Owner Engagement, Community & Partnerships

About PRO-NET

Incorporated on 16th August 2022, a wholly-owned subsidiary of Perusahaan Otomobil Nasional Sdn Bhd. General (or Official) Distributor of smart vehicles in Malaysia & Thailand.

Our mission and vision are to become the leader in new energy ecosystem automotive solutions. Our business scope encompasses the distribution of New Energy Vehicles, provision of EV charging solutions, electronic parts and mobility solutions, finance and insurance services, retailing of accessories and merchandise, monitoring data services for customers as well as the latest technology in EV design and manufacturing.

The Role

Role Summary

To strengthen relationships with PROTON e.MAS owners by delivering high-quality engagement experiences, developing active owner communities nationwide and securing strategic partnerships that provide additional value to owners and support event delivery.

Key Responsibilities:

1. Owner Events and Experiences

• Plan and execute the annual calendar of HQ-led owner engagement events.
• Manage events end-to-end, including concept development, budgeting, venue selection, agency and vendor management, registration, logistics, safety and on-site execution.
• Develop event programmes that strengthen owner satisfaction, community connection and brand affinity.
• Coordinate with internal departments, dealers and external partners to ensure effective event delivery.
• Manage post-event communications, participant feedback and performance reporting.
• Maintain event playbooks, timelines and operating standards.

2. Owner Community Development

• Develop regional, lifestyle and interest-based PROTON e.MAS owner communities nationwide.
• Identify and nurture active owners who can become community leaders, organisers, creators and brand advocates.
• Build communities around relevant owner interests, such as outdoor activities, family activities, road trips, sustainability and EV ownership.
• Support owner-led activities through guidance, connections, merchandise, sponsorships and other approved resources.
• Maintain relationships with community leaders and encourage regular community activities.
• Connect regional communities with HQ events, dealer activities and relevant brand programmes.
• Monitor community growth, participation, activity levels, sentiment and overall community health.
• Develop community guidelines, engagement toolkits and operating processes.

3. Brand Partnerships and Owner Privileges

• Identify brand partners that can provide exclusive privileges, discounts, products or experiences to PROTON e.MAS owners.
• Develop partnership proposals that communicate the value of engaging the e.MAS owner community.
• Negotiate partnership terms, owner benefits, deliverables and activation plans.
• Maintain partner relationships and continuously refresh the owner benefits portfolio.
• Work with partners to develop community activities and owner engagement opportunities.

4. Event Sponsorship and Cost-Sharing

• Identify partners and sponsors that can contribute funding, products, venues, services or other resources for owner events.
• Develop co-funded event concepts that create value for PROTON e.MAS, participating partners and owners.
• Manage sponsorship packages, partner deliverables and post-event reporting.
• Track the value of sponsorships, in-kind contributions and event cost savings generated.

5. Budget, Governance and Reporting

• Prepare and manage budgets for events, community activities and partnership activations.
• Manage procurement, quotations, purchase requests, invoices and vendor documentation.
• Ensure all activities comply with company policies, brand guidelines and safety requirements.
• Prepare regular reports covering event performance, community development and partnership outcomes.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, Event Management or a related discipline.
• At least 4–6 years of experience in event management, community development, customer engagement, partnerships or experiential marketing.
• Proven experience managing customer events from planning through completion.
• Experience developing communities, partnerships, sponsorships or customer privilege programmes is preferred.