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Climate change has a communications problem. We know science. We have policies. But for too long we have failed to educate, inspire and motivate people to get involved and demand solutions. To protect the world for future generations, we need to create worldwide public demand for action on climate change.


Potential Energy Coalition exists to solve this problem. We are an innovative, fast-growing startup that brings the very best marketing talent in the world to bear on the climate challenge. Leveraging deep analytics and creative storytelling, Potential Energy connects with people on a human level to tip the balance on the policies that will dramatically accelerate the energy transition. Our campaigns are backed by extensive audience research, yielding data-driven insights that shift the climate narrative to win the fights that matter. Founded in 2018 and supported by the leading philanthropists in the space, Potential Energy has a track record of transformative campaigns that capture audiences and mobilize support for climate action.


About the Role

As a Senior Brand Manager, you will drive implementation/execution of campaigns in service of PE’s impact goals. These campaigns will range from long-term persuasion efforts like Science Moms and future Clean Energy and Health brands to short-term opportunistic efforts. You will work with our in-house media, marketing, creative, production, and strategy & insights teams, as well as external agencies and vendors, to develop 360 efforts around target audiences.


Our environment is a unique blend of non-profit mission-driven work supported by a high caliber team that comes largely from the private sector. We are also a close-knit, dedicated, and fun group of colleagues who strive to create a culture of support, opportunity, and inclusion. If this sounds like the right environment for you, come join us — we can't wait to meet the next member of the team!


Major Responsibilities

  • Drive execution of strategic marketing plans especially focused on clean energy, health, insurance, and extreme weather in selected U.S. states and the Global expansion of the clean energy and climate change narratives
  • Manage relationships and deliverables of the internal creative and digital/social team as well as freelance or partner agencies responsible for creative development, social media efforts, influencers, etc.
  • Provide regular status updates on key projects and deliverables within the marketing team and identify opportunities for collaboration or efficiencies across campaign and Climate Operations Room projects
  • Work with supervisor and Finance Director to help manage budgets, forecasts, and reporting analysis
  • Support research and insights efforts
  • Cross functional team collaboration with production, policy, research/strategy, fundraising, and PEC corporate communications teams.
  • Work with the Compliance department to ensure all strategies and output maintain the legally approved narratives and actions.
  • Drive day-to-day marketing project management for key campaigns
  • Aid media strategy, planning and buying team with media trafficking and project needs
  • Help manage external climate organizational partnerships around marketing and media campaign correspondence
  • Support the Climate Operations Room (COR) rapid response marketing initiative as needed


Ideal Skills and Experience

  • Minimum 3 years marketing experience in advertising or consumer brand marketing, ideally on a national level
  • Strong account/creative management and execution experience required
  • Agency experience, production experience, digital marketing experience, influencer, and social media experience required
  • Budget experience required
  • Strong organizational skills required
  • Activism and acquisition marketing experience a plus
  • Experiential marketing experience a plus
  • Strong relationship building skills, internally and externally
  • Motivated and proactive professional able to manage multiple tasks simultaneously
  • Agentic automation, AI automation, generative AI and AI agent building experience a plus
  • BA/BS required

  • We offer a competitive salary and benefits package, including

    • 100% medical premiums covered by PE, $0 copays, $0 deductible (in-network)
    • Dental & Vision
    • 401K eligibility on first day of employment, with up to 6% match on contributions
    • And more!


    Potential Energy is an equal opportunity employer, committed to attracting, developing and retaining exceptional people, and to creating a work environment that is dynamic, rewarding and enables each of us to realize our potential. PE’s work environment is safe and open to all employees and partners, respecting the full spectrum of race, color, religious creed, sex, gender identity, sexual orientation, national origin, political affiliation, ancestry, age, disability, genetic information, veteran status, and all other classifications protected by law in the locality and/or state in which you are working.