Strategic Marketing Manager

Search conducted by Placemaking 4G at p4g.ca on behalf of EfficiencyOne (E1).

Statement of Intention

We embrace a culture of belonging in the workplace. No matter who you are, where you’re from, how you think, what you believe in, or whom you love, we welcome your application.

We all come from different backgrounds and different walks of life, bringing in unique perspectives and experiences. We encourage applications from 2SLGBTQ+, Black, Indigenous, African Nova Scotian, racialized persons, and People of Colour (BIPOC), women, newcomers to Canada, and people with disabilities. Please let us know if you require any accommodation in the application and interview process (including different materials or otherwise).

To support an intentional and inclusive hiring experience, E1 has partnered with the Placemaking 4G (P4G) search team. P4G is committed to creating a recruitment process that is thoughtful, relational, transparent, and grounded in care.

About E1

E1 is a leading efficiency enterprise. We work with outstanding partners to supply cost-effective energy efficiency and carbon mitigation services in Nova Scotia and beyond.

Together, we help people achieve their energy goals, save money, conserve resources, and combat climate change. Our role is to inform and motivate Nova Scotians to use less energy, use it smarter, and enjoy the benefits of efficiency.

Our core values are:

Integrity

Innovation

Partnership.

While the world of energy efficiency is always changing and moving forward, the key characteristics of how E1 operates stay the same:

We are an independent, not-for-profit organization providing accountable, transparent services

We have clear performance targets

We are subject to regular, independent performance audits

We are backed by secure funding

We have the flexibility to evolve our mandate and scope of activities over time, in response to our changing environment

You are welcome to learn more about how we are making an impact here: https://www.efficiencyone.ca/impact

Our work has delivered more than $5.6 billion in energy savings and avoided 12.7 megatonnes of greenhouse gas emissions in Nova Scotia.

This Moment, This Position

The Manager, Marketing Strategy & Brand leads a team of marketers responsible for developing long-term, data-driven strategies that strengthen brand equity and drive customer engagement. You’re a strategic leader who thrives on collaboration, coaching, and inspiring others to deliver measurable impact.

You’ll shape the customer journey, guide brand evolution, and ensure every campaign supports E1’s mission and goals.

How You Would Contribute

Team Leadership and Partnership Engagement

• Lead a team developing and executing brand and marketing strategies aligned with company goals.
• Collaborate with cross-functional teams to deliver on corporate priorities.
• Foster a team culture rooted in communication, creativity, and accountability.
• Partner with the Omnichannel team to create connected, personalized customer experiences.
• Build and maintain strong relationships with internal stakeholders and external agencies.

Marketing Strategy and Brand Operations

• Define brand positioning, identify target audiences, and ensure consistent messaging across all channels.
• Conduct market research to understand customer needs, trends, and opportunities.
• Oversee the brand’s visual and verbal identity (logos, taglines, guidelines).
• Develop innovative, large-scale campaigns that drive awareness and participation.

Planning and Financial Oversight

• Measure and report on performance; adjust strategies using key insights.
• Manage marketing budgets, ensuring performance targets are met within budget.

Other Responsibilities

• Perform any other duties as required from time to time.

What You Will Bring

• Post-secondary degree in Marketing, Business, or related field (or equivalent experience).
• 7+ years in marketing, with 5+ years in leadership.
• Proven success in brand strategy, CRM/data-driven marketing, and B2B/B2C campaigns.
• Strong creative and analytical thinking with a customer-first mindset.
• Skilled in interpreting data to drive strategic decision-making.
• Exceptional communication and leadership skills—able to inspire teams and partners.
• Proficiency with Microsoft Office and marketing analytics tools.
• Self-motivated, organized, and adaptable in fast-paced environments.

The Package

Location: 230 Brownlow Ave Suite 300, Dartmouth, NS (Hybrid)

Salary: $105,000 - 115,000 salary range, with placement depending on experience

Benefits and why you will love working at E1:

• A culture that values work-life balance and genuine care for employees
• An engaging, fun, and inclusive work environment
• Competitive salary and a comprehensive benefits package starting day one
• Wellness programs, challenges, and corporate gym memberships
• Career growth and professional development opportunities
• Contributing directly to Nova Scotia’s 2050 net-zero carbon goals

What to Expect

Hiring processes often reflect systems that don’t work for everyone. At Placemaking 4G, we believe recruitment should be relational and affirming. We’re working with the organization to ensure candidates are respected, informed, and supported throughout.

• We closely review all applications and read each cover letter (we promise).
• If you are selected as a top candidate, expect an invitation to chat with a Lead Placemaker from P4G. This is someone who treats the recruitment process non-traditionally. We want to get to know what inspires you.
• Selected candidates will proceed to a virtual interview with the Lead P4G Placemaker and 2-3 organizational representatives.
• Finalists may participate in a second-round interview or skills activity (virtual or in-person).
• P4G will check employment references and assist in presenting an offer to the successful candidate.

Application Details

Ready to take the next step? Click "Apply" to be redirected to our website, where you’ll find the opportunity brief and application link.

Applications will be accepted until March 16, 2026 at noon AST.

Please include a cover letter that speaks to your experience and offers a glimpse of your personality.

Don’t be generic. Be yourself.