Apply now

The first marketing hire at Pathways.


Location: New York City, in-person 4 days/week

Compensation: $120,000–$150,000 base + equity

Experience: 6+ years professional experience


------------


We’re building something big—and we want you in early.


Pathways is a fast-growing climate tech startup helping manufacturers decarbonize the built environment. Our platform empowers manufacturers to radically improve how they collect, report, and act on environmental data.


We’ve landed industry-leading customers. We’re growing fast. And now we’re hiring our first full-time marketing role that will shape how we tell our story, connect with customers, and build a category-defining brand in climate tech.


------------


What you’ll do:


You’ll own Pathways’ brand voice and narrative across all external touchpoints — from newsletter to events — while partnering cross-functionally with sales, product, and leadership to drive go-to-market execution. That means you'll...


  • Build content and collateral that empowers sales — one-pagers, decks, case studies, and product overviews.


  • Help define our brand identity and ensure consistency across all assets.


  • Drive cross-channel campaigns (newsletter, LinkedIn, direct mail, and more) that deepen relationships with enterprise accounts.


  • Lead customer storytelling end-to-end — from interviews to final publication — highlighting ROI, process improvements, and climate impact.


  • Own our event strategy and execution — from Pathways-hosted breakfasts and webinars to conference activations — ensuring consistent, high-quality representation.


------------


What we’re looking for:


  • 6+ years of B2B product marketing or content marketing experience.


  • Proven ability to create compelling narratives for technical products — turning complex workflows into simple, credible stories.


  • Strong writing and storytelling instincts, with a portfolio that includes case studies, campaigns, or long-form content.


  • Experience owning campaigns end-to-end: from strategy and creative direction to production and distribution.


  • A bias for execution in a high-autonomy, early-stage environment — you’re equally comfortable writing a post yourself and managing a creative partner.


------------


Why Pathways?


  • You’ll be the first full-time marketing hire at Pathways, sitting at the heart of our strategy, positioning, and GTM execution.


  • You will work directly with Pathways’ founders to define how Pathways tells its story to manufacturers across the built environment.


  • You will have the autonomy to build, iterate, and try new things, in an environment that values creativity.


  • You will make a real impact: our customers are making cleaner, greener materials for the built world.


------------


Ready to build something that matters—and win while doing it?


Then show us.