Digital Marketing Executive

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Orkan Energy

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Jammu, India

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Orkan Energy is hiring a sharp, hands-on Digital Marketing Executive to join our marketing team. This is a broad marketing role - you'll grow into owning campaigns, content, and channels across the business - but you'll start by taking full charge of a live initiative: a multi-segment WhatsApp lead nurturing campaign built to convert commercial solar prospects.


Think of this campaign as your onboarding project and your first proving ground - a real, high-visibility initiative with its own numbers to move, not a shadow assignment. How you run it is how we'll calibrate what you take on next: other campaigns, other channels, more ownership.


What You'll Own

  • Run the day-by-day WhatsApp nurture sequence across segmented lead lists, using a WhatsApp Business API tool.
  • - Keep leads correctly segmented by industry and tone, and update status as replies come in.
  • - Adapt and refine message templates by segment - Hinglish/English mix, plain English for specific tracks - keeping messaging warm, persuasive and compliant with WhatsApp/Meta template rules.
  • - Own the opt-in process for cold leads before feeding numbers into the automated sequence.
  • - Hand off qualified leads to the sales team promptly, and coordinate with developers on flow logic for automated flows.
  • - Maintain the campaign tracker and report weekly on funnel movement - cold to curious to qualified.
  • - Source and build out new customer segments as the campaign grows.

What We're Looking For

  • 1-2 years of experience in digital marketing, growth, or performance marketing.
  • - Strong written communication - comfortable writing persuasive, concise copy in both English and Hinglish.
  • - Working familiarity with WhatsApp Business API tools, CRMs, or marketing automation platforms, or a fast learner who can pick these up quickly.
  • - Comfortable with spreadsheets for tracking and reporting.
  • - Highly organized and disciplined - this role runs on a fixed day-by-day sequence, and nothing can be "I'll get to it later."
  • - Persistent and resourceful - comfortable following up and not giving up on a lead after one no-response.
  • - Creative instinct for messaging and segmentation.
  • - Self-starter energy - hungry to build something from scratch, and willing to own outcomes.

Nice to Have

  • Experience with lead qualification or sales-adjacent roles.
  • - Familiarity with basic marketing analytics and funnel reporting.
  • - Exposure to renewable energy, real estate, or other high-consideration sales cycles.

Why Join

You'll get full ownership of a live campaign with real impact - not a task buried in a larger team's roadmap. It's a chance to build a nurture playbook from the ground up, work directly with sales and leadership, and see your campaign's numbers move week over week. From there, the role grows into broader digital marketing ownership.


To apply, share your resume along with 2-3 lines on a campaign, message sequence, or piece of copy you're proud of.