Digital Advocacy & Fundraising Digital Campaign Manager

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Natural Resources Defense Council

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New York City, NY, United States

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30+ days ago

The Natural Resources Defense Council (NRDC) is a non-profit environmental advocacy organization. We use law, science, and the support of 3.1 million members and online activists to protect the planet's wildlife and wild places and to ensure the rights of all people to clean air, clean water, and healthy communities. NRDC was founded in 1970 and our staff helped write some of America's bedrock environmental laws, including the Clean Water Act, and many of the implementing regulations. Today, our staff of more than 700 lawyers, scientists, economists, policy advocates, communications experts, and others work across the United States and internationally from our offices in New York; Washington, D.C.; Chicago; Santa Monica; San Francisco; Bozeman, Montana; and Beijing.

Position Summary

NRDC is seeking a Digital Campaign Manager to work with the Digital Advocacy & Fundraising team in the Communications department in our New York City office. The position reports to the Director of Digital Advocacy and Engagement. This is a temporary contract position that will run through September of 2022.

The Digital Campaign Manager should be a creative and experienced digital campaigner looking to be part of a dynamic team to implement compelling advocacy, engagement, and fundraising campaigns. This position will be responsible for developing, executing, and managing multi-channel digital advocacy and fundraising campaigns focusing on national environmental advocacy issues addressing climate change, environmental justice, protecting wildlife and wildlands, drinking water, and much more. Key campaign tactics will include email, petitions, social media, SMS, digital ads, click-to-call, peer-to-peer texting, website content marketing, and other tactics.

Ideal candidates will have professional experience working with progressive advocacy organizations, nonprofit membership organizations, electoral campaigns, and/or consulting firms to utilize digital tools to mobilize people to take action and donate online. Experience with monthly sustainer giving is a plus.
  • Develop, execute, and manage multi-channel digital advocacy and fundraising campaigns that help NRDC achieve its advocacy, fundraising, engagement, and new audience acquisition goals
  • Write and edit email action alerts and fundraising appeals, SMS messages, campaign plans and associated campaign copy, and assist in the drafting or editing of social media content, online video scripts, copy for graphics, digital ads, and other content as needed
  • Coordinate planning and development of campaigns with other key Digital Advocacy and Fundraising staff, other teams inside and outside of Communications Department, and outside consultants
  • Assist in strategies to grow NRDC’s critical monthly giving donor base – acquiring new sustainers and cultivating and retaining existing monthly donors
  • Work with the Advertising and Acquisitions team and advertising consultants on paid and earned email and mobile number acquisition strategies that grow the NRDC lists and activist and donor base, including online advertising on social media and websites, search marketing, list chaperoning, list appends, or other tactics as needed
  • Work with the social media team and others to ensure successful promotion and engagement of our campaigns on social media
  • Help ensure strategic use of mobile advocacy tools to bolster our mobile fundraising strategy
  • Develop and incorporate testing strategies into campaigns
  • Assist in developing and producing reports summarizing the results of campaigns and use data and analytics to make strategic and tactical campaign decisions
  • A minimum of two years professional experience in digital advocacy and/or fundraising, ideally with experience working on progressive national advocacy causes and/or other nonprofits with robust digital advocacy and fundraising programs
  • Knowledge of digital advocacy and fundraising best practices
  • Strong writing and editing skills, experience writing short and punchy direct-response advocacy and fundraising emails, the ability to adapt writing style to a pre-existing “voice,” demonstrated ability to produce copy that is clear, compelling, and motivating, and ability to turn around copy on a same-day basis for rapid response
  • Experience producing and analyzing response rate reports in Excel
  • Working knowledge of eCRMs (ActionKit, Springboard, EveryAction, Luminate Online, Marketing Cloud, etc.) and their technical capabilities as they relate to digital strategy and campaign planning is a plus
  • A deep concern for the natural world, a belief in the power of grassroots action to make a difference, and a commitment to using a large membership and online citizen network to help protect the environment
  • Commitment to NRDC’s values and mission
NRDC is committed to advancing diversity, equity, and inclusion, both in our work and in our workplace. We believe that celebrating and actively welcoming a diversity of voices and perspectives is essential to solving the planet's most pressing environmental problems, and we encourage applications from candidates whose identities have been historically under-represented in the environmental movement. We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, religion, gender, gender identity or expression, marital status, sexual orientation, national origin, citizenship, age, disability, veteran status, or any other characteristic protected by federal, state, or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

We offer competitive salaries, excellent benefits, and a supportive working environment. The hourly rate range is $50-$60 per hour, depending on skills and experience.

Since March 2020, NRDC’s offices have been closed due to the COVID-19 pandemic. You will be attached to the New York office, but until circumstances allow us to re-open, we will continue to support staff with remote working arrangements. Should you relocate from your current location in the future, we will review any change to your compensation, and relocation assistance, at that time.

To apply, please visit and upload your resume and cover letter through our online portal. We would like you to upload any additional papers or project work that you think would showcase your abilities. Due to the high volume of applications NRDC receives, we will only contact candidates we would like to progress through the search process. Please no phone calls, emails, faxes, or in-person resume drop-offs. Please reference where you saw this posting. NRDC is an Equal Opportunity Employer.

If you are having technical difficulty while applying, or if you are a person with a disability and you need assistance applying online, please reach out to iCIMS Customer Care by dialing 1-800-889-4422.

For further information about NRDC, please visit