Business Development & Go-to-Market Lead - Digital Platform

Location: Remote / Turkey

Type: Full-time

About Us:

At MEATEC, we are leading the way in developing a Battery Passport application platform aimed at advancing sustainability, transparency, and efficiency in battery lifecycle management. Our forward-thinking team is focused on delivering impactful solutions that serve both industry and the environment. We are currently seeking a Business Developer to join our mission and drive strategic partnerships, market traction, and business growth.

Position Overview:

As a Business Development & Go-to-Market Lead for the Battery Passport platform, you will own the strategic interface between market needs, regulatory requirements, and platform positioning. You will lead go-to-market strategy development, shape value propositions, and build strategic partnerships to accelerate adoption across the battery value chain.

Key Responsibilities:

• Identify and develop business opportunities, partnerships, and strategic alliances to expand the platform's reach across battery-related sectors (automotive, defense, energy storage, recycling, etc.).
• Conduct market and competitor analysis, including Battery Passport–related regulatory and standards mapping (e.g., EU Battery Regulation 2023/1542, GS1 Digital Link, ESPR, EUBW, circularity and traceability frameworks) to inform product positioning and market fit.
• Define value propositions and tailor narratives for diverse customer segments (OEMs, recyclers, regulators, second-life operators, etc.).
• Lead strategic business development activities, from opportunity identification and stakeholder engagement to commercial alignment and partnership structuring.
• Coordinate and support proof-of-concept (PoC) initiatives to validate market fit, generate reference use cases, and inform product positioning and communication materials.
• Contribute to the design and execution of go-to-market strategies, including target segments, entry approaches, and partner-led growth models.
• Collaborate closely with marketing, product, and technical teams to align customer insights with platform capabilities, and support the creation of positioning, go-to-market, and communication materials (pitch decks, value briefs, use cases).
• Support content and thought-leadership activities by providing market-driven input for whitepapers, case studies, event materials, and platform narratives.
• Represent MEAtec at key industry events, conferences, and workshops to build strategic visibility, thought leadership, and stakeholder relationships around the Digital Battery Passport platform, both locally and internationally.
• Track and analyze key business and market metrics (market adoption signals, pipeline health, partner traction, customer engagement) to continuously optimize go-to-market and growth strategies.

Qualifications:

• Bachelor’s or Master’s degree in Business Administration, Engineering, Sustainability, or a related field.
• 3+ years of B2B business development experience with digital platforms or SaaS solutions, ideally in climate tech, sustainability, or the battery ecosystem.
• Proven experience in value proposition design, customer segmentation, and go-to-market strategy execution.
• Familiarity with the battery value chain across manufacturers (cell, module, pack), OEMs, recyclers, remanufacturers, second-life operators, and other circular economy stakeholders
• Understanding of Battery Passport–related regulations and standards (e.g., EU Battery Regulation, GS1, ESPR, EUBW); familiarity with LCA and ESG frameworks is considered a strong plus.
• Solid understanding of digital platform concepts and data-driven business models (APIs, data security, cloud-based platforms).
• Interest in or exposure to battery technologies, Digital Battery Passports, IoT, and MES (Manufacturing Execution Systems).
• Ability to bridge market insight with storytelling, translating complex technical and regulatory topics into clear and compelling customer value.
• Excellent communication and negotiation skills, with a strong track record in building trusted relationships with diverse stakeholders.
• Proficiency in preparing persuasive presentations, business proposals, and stakeholder communications for both technical and non-technical audiences.

What We Offer:

• An exciting opportunity to contribute to an innovative project with significant environmental impact.
• A collaborative and dynamic work environment that values creativity and teamwork.
• Competitive salary and benefits package.
• A fully remote work environment.
• Professional development and growth opportunities.

How to Apply:

If you are passionate about making a difference in the battery sector and have the analytical skills to support our Battery Passport application platform, we want to hear from you! 

Application Deadline: 31.12.2025

Join us at MEATEC and be a part of shaping the future of battery sustainability!