Digital Product Business Analyst

As a Digital Product Business Analyst, you will play a critical role in the success of Lucid Motors' digital initiatives, particularly focusing on evolution of the LucidMotors.com website. You will work closely with cross-functional teams to identify, analyze, and document business requirements, ensuring that all digital content and functionalities align with business objectives, industry standards, and customer expectations.

We are seeking someone with a strong understanding of digital ecosystems, outstanding eye for detail, extensive experience working in .COM / web / agile environments, strong oral and written communication skills, strong interpersonal and consultative skills, and a passion for creating detailed project specifications that inspire exceptional customer experiences.

Please note, this role is 100% onsite in Newark, CA.

You Will:

• Identify, analyze, and document project requirements, including business rules, functional and non-functional requirements, data requirements for the LucidMotors.com website

• Collaborate with cross-functional stakeholders to understand overarching project scope, vision, and customer impact. Understand the product roadmap and cross-functional dependencies to help guide business units / stakeholders in the gathering of their requirements

• Analyze and interpret metrics, heat maps, usability studies, audience personas, and similar inputs to establish an understanding of site visitors and their behaviors

• Conduct competitive analysis and industry benchmarking to ensure the website remains innovative and aligns with best practices in the automotive and digital sectors

• Work closely with UX/UI designers to analyze customer journeys and user flows

• Align content needs with business objectives and customer expectations to ensure consistent messaging and branding across all digital touchpoints

• Coordinate with legal teams to ensure all digital content and features comply with regulatory requirements

• Leverage Agile models to help define user story mapping required to meet business objectives and website features

• Collaborate with the engineering team to maintain and coordinate communications with stakeholder(s) throughout the project lifecycle

• Work with business and QA leads to develop test cases for acceptance testing

• Conduct post-launch validations to ensure that website updates and features meet business requirements and quality standards

• Engage in sprint retrospectives to evaluate project outcomes, identify lessons learned, and recommend process improvements for future iterations

• Engage with internal and external stakeholders to gather input, manage expectations, and communicate project progress throughout the project

• Create appropriate documentation throughout all phases of the project lifecycle

• Keep management apprised of developments through clear and timely communications

• Act as a liaison between technical teams and business units, ensuring clear and consistent communication

You Bring:

• A customer-first mindset

• 5+ years-experience in a business analyst role, preferably with a top-tier brand Exceptional organizational and communication skills

• Experience with Jira, Confluence and other Agile tools

• Strong organizational, verbal, and written communication skills, including ability to clearly and simply frame business problems and objectives to gain alignment

• Small and large group facilitation skills

• Exceptional critical thinking skills, leveraging analytics, reporting, and analysis to inform decisions

• A passion for solving problems creatively and proactively - You take initiative, anticipate, and prepare more than you wait around and react.

Advantageous:

• A passion for and working knowledge of automobiles, EVs, and the future of mobility

• Experience in luxury or high-tech industries