Product Marketing Manager

Job Title - Product Marketing Manager

Role Overview

LiCAP is seeking a strategic, results-driven Product Marketing Manager to drive market success for our Activated Dry Electrode® technology and associated product offerings. This role will position you at the heart of LiCAP’s growth, bridging R&D, manufacturing, and market success across critical industrial sectors like EV, energy storage and robot applications.

Key Responsibilities

• Market Strategy & Positioning
  • Define market segmentation, target customers (e.g., EV OEMs, battery manufacturers, grid storage firms), and go-to-market strategies.
  • Craft unique value propositions for LiCAP’s dry electrode tech, emphasizing sustainability, cost advantage, and scalability.
• Messaging & Collateral Development
  • Produce compelling product documentation: white papers, solution briefs, case studies (e.g., 300 MWh roll-to-roll line launch), technical datasheets, and pitch decks.
  • Work closely with technical teams to translate complex R&D outputs into engaging, market-ready content.
• Product Go-To Market Planning
  • Execute product and partnership launches, coordinating with PR, partners, and clients to maximize visibility.
  • Organize events: webinars, trade shows (e.g., battery or cleantech), and showcases of production milestones.
• Competitive & Market Research
  • Monitor industry trends (e.g., NMP-free tech, solid-state batteries), competitor offerings, and regulatory shifts.
  • Perform win/loss analysis, gather customer and partner feedback to inform product enhancements.
• Sales Enablement & Training
  • Equip business development and sales teams with pitch training, battlecards, and market insights.
  • Gather input from customers and field teams to adjust messaging or product positioning.

Qualifications & Experience

• Bachelor’s degree in Engineering, Materials Science, Business, or related field. MBA a plus.
• 5+ years in product marketing or management within cleantech, energy storage, battery tech, or industrial B2B markets.
• Technical fluency: ability to understand and articulate battery manufacturing and electrode technology.
• Strong storytelling and written communication skills—comfortable developing collateral for both technical and executive audiences.
• Experience conducting product launches and marketing campaigns in B2B or high-tech environments.
• Collaborative approach and adaptability to fast-paced startup culture.

Why Join LiCAP?

• Be part of sustainable innovation at the forefront of battery manufacturing.
• Collaborate closely with top-tier R&D and strategic partners like Dürr, Cellforce and Nissan.
• Directly influence messaging and adoption of groundbreaking energy technology.
• Join a rapidly growing company backed by California Energy Commission funding and scaling toward gigawatt-hour production.

How to Apply

Please submit your resume in zip recruiter or submit with a brief cover letter, and a sample of your marketing work (e.g., product one-pager or launch campaign material) to careers@licaptech.com with the subject line: Product Marketing Manager Application.

About LiCAP Technologies

LiCAP Technologies is a trailblazer in manufacturing innovation, based in Sacramento, developing sustainable, energy-efficient electrode and energy storage solutions, including ultracapacitors, lithium-ion capacitors, and solid-state batteries. Our proprietary Activated Dry Electrode® process eliminates toxic solvents, dramatically reduces energy and space requirements, and supports gigawatt-scale production of next-generation battery.