Search Engine Optimization Analyst

Company Description

KarbonWise is a sustainability solutions company dedicated to helping businesses take effective climate action through expert advisory services and a cutting-edge cloud-based software platform. By simplifying complex processes such as carbon accounting, life cycle analysis, and ESG data management, KarbonWise enables businesses to meet global regulatory frameworks like CSRD, GRI, TCFD, and BRSR with ease. The platform is designed to deliver measurable sustainability advantages while ensuring compliance and fostering long-term value. Our advisory team provides tailored support for net-zero strategies, supply chain engagement, climate risk assessments, and organizational enablement. With a commitment to making sustainability actionable and impactful, KarbonWise supports businesses at every stage of their sustainability journey.

The Opportunity

• This is not a typical SEO role. You will work directly with the founder, sitting at the intersection of organic growth strategy, content and go-to-market execution. You will be one of the first people to own how KarbonWise shows up in the world digitally, and you will have genuine influence over how that function is built from the ground up.
• SEO at KarbonWise is a strategic lever, not a back-office function. Sustainability is a space where buyers including CFOs, sustainability leads and procurement heads are actively searching for solutions, guidance and education. The right organic strategy can put us in front of exactly the right people at exactly the right moment. Your job is to make that happen, and to help shape the broader GTM thinking that sits behind it.
• If you are someone who thinks about SEO in terms of business outcomes rather than just rankings, who wants to build something rather than maintain something, and who thrives in an environment where you are given real ownership, this is the role for you.

What You Will Do

• Work directly with the founder on GTM strategy, with SEO as a core pillar of how we acquire and educate our market.
• Own keyword strategy end to end, not just research, but translating it into a content and positioning architecture that maps to how our buyers actually think and search.
• Identify and pursue link building opportunities that build genuine domain authority in the sustainability and ESG space.
• Use web analytics to understand what is working, what is not, and where the highest leverage opportunities are, and bring those insights into commercial conversations.
• Collaborate on content strategy so that what we write serves both organic discovery and sales enablement simultaneously.
• Help shape how the growth function at KarbonWise is structured as the team scales. You will have a hand in building the playbook, not just following one.

What We Are Looking For

• Strong technical and strategic SEO capability. You understand both the mechanics and the business logic behind organic growth.
• Analytical rigour. You are comfortable in data, know how to separate signal from noise, and make decisions based on evidence.
• Commercial curiosity. You want to understand why customers buy, not just how they find us.
• Bias for ownership. You do not wait to be told what to do next. You identify the opportunity, make a case for it, and go execute.
• Excellent written communication. In a content-driven SEO strategy, being able to brief, edit and occasionally write well is a real asset.
• Familiarity with the sustainability, ESG or climate space is a meaningful advantage. This is a domain where credibility and depth of understanding matters.

Why This Role

• Direct access to the founder and genuine influence over company strategy from day one. The chance to build a function rather than inherit one. A mission that matters, as the work we do helps businesses reduce their real-world environmental impact.
• And the opportunity to grow fast in a startup environment where performance is visible and rewarded.