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Position Title: VP of Marketing. Location: Castle Rock, Colorado. Employment Type: Full-time | Hybrid Work Flexibility. Salary: $200,000 - $250,000 annually. Posted: August 10, 2026.

About the Role

Robinson & Henry, P.C., one of Colorado's fastest-growing law firms, seeks a VP of Marketing to take full operational ownership of the firm's marketing function. This is a build role, not a maintenance role: the VP will lead an experienced in-house team and add performance and analytics capability alongside it, own a substantial multi-million-dollar paid media program, and construct the attribution architecture that connects every marketing dollar to a signed client.

Key Responsibilities

  • Own the firm's paid media program end to end, including Google Ads (Search, Display, LSAs, Performance Max), Meta, and the outside media agency relationship
  • Build and maintain full-funnel attribution: UTM taxonomy, dynamic phone tracking, offline-conversion feeds, GCLID/LSA matching, and multi-touch reporting
  • Develop marketing dashboards and key performance metrics for client-acquisition cost, fee growth, and lead velocity
  • Grow revenue while lowering cost per acquisition across practice areas, including contingency-fee matters
  • Lead process improvement, automation, and marketing systems optimization
  • Partner with the firm's development team on landing-page, conversion, and self-service digital experiences
  • Partner with executive leadership on growth strategy, budget planning, and organizational scale

Qualifications

  • Bachelor's degree in Marketing, Business, or a quantitative field; MBA or proven equivalent experience a plus
  • 10+ years in demand-generation or performance marketing
  • 3+ years in a senior-leadership role at a B2C company (legal, healthcare, home services, or a similar high-ticket vertical)
  • Ownership of an annual media and head-count budget of at least $4 million, with demonstrated success scaling revenue while lowering cost per acquisition
  • Fluency in full-funnel attribution architecture: UTM taxonomy, dynamic phone tracking, Google and Meta offline-conversion feeds, GCLID/LSA matching, multi-touch reporting
  • Hands-on mastery of Salesforce, Looker Studio/GA4, Google Ads, Meta Ads Manager, and call-tracking platforms such as CallRail
  • Proven ability to recruit, coach, and performance-manage cross-functional teams across creative, analytics, and operations
  • Experience presenting clear ROI cases to ownership and the leadership team
  • E-commerce or digital-product experience (subscription, self-service, or transactional funnels) preferred but not required

Why Robinson & Henry?

  • We treat marketing as a strategic driver of the business, not a support function.
  • Transparent, competitive salaries and annual raises
  • Discretionary annual leadership bonus
  • Medical, dental, and vision insurance, 401(k)
  • Generous paid time off (PTO) and paid sick leave
  • Career advancement with real management and skill-building paths
  • Work-life and workload balance, with capacity assessed proactively

Application Deadline: Friday, September 4, 2026.

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