Head of Acquisition Marketing

Employment type: Fulltime, Hybrid

Reference Number: TBH14

About Us

IES is a global climate tech company delivering world leading, physics-based software and solutions that empower designers, engineers and operators to create and maintain energy efficient buildings. Over the last 30+ years, we have built a solid reputation as the leading global innovator in integrated performance-based analysis and we're now home to the most advanced building physics analytics team in the world.

Our innovative software solutions and expert consultancy services empower designers, engineers, building owners and operators to deliver more efficient, comfortable and sustainable buildings through design, retrofit and operation. Our dedicated Research and Innovation team ensures our technology and industry expertise remains best-in-class and at the forefront of innovation.

The Role

We are looking for a Head of Acquisition Marketing to lead demand generation across our global markets, driving net new pipeline and supporting our transition to a SaaS focused growth model. This is a hands on, commercially focused role that sits at the centre of our new business strategy, owning the programmes, campaigns and channels that attract and convert new customers.

You will work closely with sales, SDR and marketing teams to ensure consistent pipeline growth and high-quality lead generation across regions.

Key Responsibilities

• Own and deliver global demand generation strategy aligned to pipeline growth targets.
• Design and execute multi-channel campaigns across paid media, email, SEO, webinars and events.
• Build and optimise lead journeys from first touch through to MQL and SQL conversion.
• Work closely with SDR and sales teams to ensure effective lead handover and follow up.
• Manage marketing sourced pipeline performance including MQL targets and conversion rates.
• Analyse funnel performance and identify optimisation opportunities.
• Develop and execute account-based marketing programmes for target accounts.
• Align campaign messaging with product marketing to ensure relevance.
• Use Salesforce and Pardot to track and optimise performance.
• Contribute to marketing planning with a data led approach.

Skills & Experience

• Proven experience in B2B marketing or demand generation within SaaS or technology.
• Track record of delivering against pipeline or MQL targets.
• Strong analytical skills with ability to translate data into insights.
• Experience with marketing automation platforms, ideally Pardot.
• Working knowledge of Salesforce.
• Experience running multi-channel campaigns.
• Strong understanding of demand generation strategy.
• Collaborative and commercially minded.

Nice to Have

• Experience within the AEC, PropTech or built environment sector.
• Familiarity with sustainability or energy technology markets.
• Experience marketing to technical audiences.

Why Join Us

• A genuinely mission driven business, our software helps protect life on earth
• A pivotal role in a growing global marketing team with real ownership and accountability
• Flexible and hybrid working arrangements
• A collaborative, ambitious team that is building something meaningful
• The opportunity to grow with the business as we scale toward £30m+ revenue

Our Commitment to Inclusion

IES is committed to an inclusive workplace and welcomes applications from all backgrounds, even if you don’t meet every requirement listed. We can provide reasonable adjustments throughout the recruitment process, for example, sharing interview questions in advance, allowing breaks between stages, or offering extra time where needed.

If you require support at any point, please contact the IES HR team at careers@iesve.com or +44 141 945 8500.

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