Awareness Campaign Manager - Kenya

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ICU

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Naivasha, Kenya

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Awareness Campaign Manager – Kenya

VET4HYDROGEN

Deadline

2026-02-21

Availability

Immediate

Project Duration

24 months

Deadline for the application : 20.02.2026

Availability : as soon as possible

Duty place: Nairobi (Kenya) – ICU office

Supervisor: Project manager

Gross Salary: 200.000 -250.000 ksh (based on the experience of the candidate)

Type: local employment contract

  • General Information

Position: Awareness Campaign Manager

Project Title: VET4HYDROGEN – Strengthening of the Green Hydrogen value chain in Kenya by promoting opportunity-driven skills through Vocational Education and Training

Funded by: co-funded by the European Union (EU) and the German Federal Ministry for Economic Cooperation and Development (BMZ)

Contracting Partner: ICU – Istituto per la Cooperazione Universitaria

Implementing Partners: SERC – Strathmore Energy and Research Center, ECT – Eastlands College of Technology, TVET CDACC – TVET Curriculum Development, Assessment and Certification Council

Location: Kenya (Nairobi, Mombasa, Nakuru, Naivasha, Kisumu, Eldoret, Lodwar)

Project duration: 24 months

Duration of the Contract: 12 months renewable with a 3 months probation period

Contract Type: Employment Contract

  • Background

ICU is an International NGO recognized by the EU and the Italian Ministry of Foreign Affairs,

implementing development projects in developing countries. Established in 1967, ICU has completed over 400 projects in 40 countries across sectors like education, vocational training, healthcare, rural development, and renewable energy, benefitting rural populations, SMEs, and national institutions, with a managed budget of approximately €150M.

Current operations span MENA (Tunisia, Libya, Lebanon, Jordan, Syria, Kurdistan), LATAM (Guatemala, Mexico), and GLR (Burundi, Rwanda). The headquarters in Rome employs 7 staff, supported by local offices with experienced teams, totaling around 90 professionals ensuring strong local presence and expertise.

The core business of ICU is to design and implement programs that foster sustainable economic, social, and environmental progress in alignment with the United Nations Sustainable Development Goals (SDGs). This includes initiatives in poverty reduction, quality education and TVET, healthcare, climate action, access to renewable energy for productive use and community empowerment to promote long-term resilience and self-sufficiency.

  • The Project

The VET4HYDROGEN project, co-funded by the European Union (EU) and the German Federal Ministry for Economic Cooperation and Development (BMZ), implemented by the ICU, SERC, ECT and the TVET CDACC under the umbrella of GIZ programme (Agreement No. 81318918, Project Processing No. 22.2025.9-163.00), aims to strengthen Kenya’s green hydrogen (GH2) value chain by promoting opportunity-driven skills through Technical and Vocational Education and Training (TVET).

Leveraging on the potential of the GH2 economy this project pursues three main goals:

  • To build the skillset for existing, potential, and future technicians on GH2 through TVET and establish centers of excellence on GH2 in Kenya.
  • Facilitate regional exchange and study visits on GH2 programs, technology transfer, capacity building and sharing of best practices with a hands-on approach.
  • Raise awareness and cohesion in the private sector, especially SMEs, on the benefits of GH2, along its entire value chain and on the importance of upskilling and reskilling workers.

In the project partnership, ICU acts as the project coordinator, with ultimate responsibility for the activities, both at the operational and financial levels, as well as for the partner organizations. At the national level, the project will be implemented by ECT, a technical training institution reputable for its dual training approach, SERC, a leading university in Kenya and an expert in programs related to renewable energy, Questworks Ltd, a Kenyan fully fledged design build company with a strong profile in renewable energy in the region, and the TVET CDACC, a Kenyan corporate body established in 2013 with the mandate to undertake design and development of Curricula for the training institutions’ examination, assessment and competence certification.

  • General Purpose of the position

Responsibilities

The Awareness Campaign Manager is responsible for designing, organizing, and implementing the project’s awareness and sensitization activities targeting the private sector and industries, aiming to:

  • Increase understanding of Green Hydrogen technologies and the investment opportunities they present;
  • Promote the project’s initiatives and strengthen collaboration with private sector and industry stakeholders;
  • Encourage private sector investment and engagement in the Green Hydrogen sector in Kenya.
  • Main Responsibilities and Task
  • Planning and Coordination:
    • Develop a project awareness and communication plan aligned with project objectives.
    • Coordinate all awareness and sensitization activities in close collaboration with the Project Manager and other project staff.
    • Liaise with project partners, industrial associations, and private sector companies to maximize participation and engagement.
  • Awareness and Sensitization Activities:
    • Organize at least 15 events including workshops, job fairs, information sessions, and industry forums specifically designed to raise awareness of Green Hydrogen technologies and sensitize private sector and industry stakeholders about investment and collaboration opportunities.
    • Ensure all events are professionally organized, well-documented, and tailored to industry participants.
  • Communication and Visibility Materials:
    • Develop high-quality communication and visibility materials (e.g., brochures, presentations, reports, newsletters, social media content) that highlight Green Hydrogen technologies, sector developments, and investment opportunities.
    • Ensure all materials meet GIZ visibility and branding requirements.
    • Maintain an archive of materials produced and disseminated.
  • Monitoring, Reporting, Evaluation and Learning:
    • Maintain detailed records of all awareness and outreach activities.
    • Monitor and report on the reach and impact of each event.
    • Prepare regular reports on activities, participation, outcomes, and lessons learned, with a focus on private sector engagement and investment interest.
    • Provide recommendations to improve the effectiveness of awareness and sensitization campaigns.
    • Consolidate best practices and lesson learned in private sector engagement methodologies.
  • Stakeholder Engagement:
    • Establish and maintain strong relationships with private sector companies, industrial partners, and relevant industry associations.
    • Facilitate communication and feedback between stakeholders and project management to encourage investment, partnerships, and collaboration in the Green Hydrogen sector.
    • Map key stakeholder and actors working in the Green Hydrogen Sector.
    • Position requirements

    Education

    • Bachelor’s or Master’s degree in Communication, Marketing, Public Relations, Renewable Energy, Engineering, or a related field.

    Professional Experience

    • At least 5 years of experience in awareness campaigns, corporate engagement, or project communication in international cooperation contexts.

    Professional Requirements

    • Proven experience in organizing workshops, information sessions, or industry forums.
    • Experience developing communication materials for professional audiences.
    • Familiarity with Green Hydrogen or renewable energy topics is an advantage.
    • Familiarity with GIZ visibility and branding requirements is an advantage.

    Languages

    • English: excellent oral and written proficiency;
    • Kiswahili: excellent oral and written proficiency;

    Personal Requirements

    • Ability to ensure timely completion of tasks and meet deadlines;
    • High standards of integrity and confidentiality;
    • Excellent organizational and time-management skills;
    • Strong professionalism and problem-solving abilities;
    • Ability to work effectively as part of a team;
    • Willingness to work in a multicultural and international environment.

    Application Requirements

    Please submit the following documents in PDF format:
  • Updated CV in English. Rename the file as: Campaign Manager _Kenya_Surname_CV.
  • Motivation Letter in English, addressing at least the following points:
    • Any prior knowledge of ICU or its collaborators;
    • How your personal and professional experience can contribute to this role;
    • Expected gross annual salary;
    • Earliest availability;
    • Reference contacts (preferably including one from your most recent collaboration).
Rename the file as: Campaign Manager_Kenya_Surname_MotivationLetter.

Please note that only shortlisted candidates will be contacted and references may be requested at an early stage of the selection process.

Apply for the position

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