Digital Director

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Washington, DC, United States

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30+ days ago


Greenpeace is a global, independent campaigning organization that uses peaceful protest and creative communication to expose global environmental problems and promote solutions that are essential to a green and peaceful future. For almost fifty years, Greenpeace has fought to save the planet from the threat of global warming, destruction of ancient forests, deterioration of our oceans, and the threat of a nuclear disaster. Greenpeace does not accept funds from any corporations or government entities, safeguarding our independence and ability to speak the truth and act boldly. We recognize the importance of the moment: ours is the first generation to understand and experience the impacts of climate change and global scale ecosystem destruction, and the last generation with a window of time to do something about it.


Greenpeace USA is a $30 million organization with staff in 30 cities in the U.S. We use creative and confrontational tactics to run effective and hard-hitting campaigns that inspire our members and help protect the planet. We are part of the global Greenpeace network and utilize our international power to drive change around the world. The Communications team is integral to all of the work that we do.

The Digital Director leads the organization's digital strategies around engaging and mobilizing supporters, manages the day-to-day work of the digital department, and coordinates with other departmental leaders to develop an integrated program that delivers campaign victories, a stronger organization, and a more powerful movement.

The Digital Director is an exempt, full-time, benefits eligible role that can be based in any location Greenpeace is authorized to work in. This role reports to the Communications Director and is a member of the Communications Leadership Team. They manage a team of technical experts committed to data informed decision making when it comes to our digital channels and platforms.

The Digital Director will:

  • Oversee Greenpeace USA's digital mobilization and supporter engagement strategy, working closely with members of the Communications, Marketing/Development, Distributed Organizing and Campaign Teams.
  • Ensure Greenpeace USA is using best digital practices and performing at a high level on digital channels in order to grow the organization and deepen its engagement with supporters;
  • Maintain a culture of learning, experimentation and iteration across all our channels. Seek out new practices and learnings from others both within and outside the organization;
  • Manage a high-performing team of digital professionals, including supervising managers in the department. Coordinate with other managers in the department to allocate staff resources appropriately, manage staff, and foster a team that is fit to purpose;
  • Collaborate with leadership of other departments and other Greenpeace offices around the world to develop ambitious and creative strategies for engagement and supporter-centric campaigns;
  • Lead in building regular reporting and analysis of the digital program goals to the Director of Communications, Chief Operating Officer, Senior Leadership and Management Teams as well to the organization at large.
  • Lead on the development and implementation of a robust training program for other program department staff to expand the number of people who can develop and deliver content on our online channels;
  • Work with Digital team members and Communications Director, to develop departmental priorities, objectives, staffing, and budgets, and track throughout the year.
  • Acts in a leadership role in partnering with fundraising to create best-in-class integrated user journeys, segmentation strategies, with the mindset of "One Greenpeace" campaigns.

Requirements of the Digital Director role include:

  • A minimum of 8 years leading digital campaigns, communications, and/or fundraising, with significant additional expertise in at least one of the following areas: organizing, fundraising, or communications.
  • Strong management, budgeting, analytical, and organizational skills, including at least 5 years of management experience supervising professionals and directing large, national or international projects;
  • Proven experience in increasing digital engagement in social media platforms, website traffic and SEO;
  • Experience successfully leading and collaborating on projects or teams in a large, complex, national or international organization;
  • Adept at leading highly-skilled, diverse and remote teams;
  • Track record of successfully developing and leading innovative projects; commitment to testing and learning;
  • Excellent planning skills. Able to work with multiple teams across numerous projects, set and review goals, assess risks and outcomes, and analyze data;
  • Strong interpersonal skills with experience in cross-cultural settings and global experiences;
  • Deep commitment to the organization's values on Social Justice.

If you want to save the world from climate change and believe in environmental justice, please submit an application on our careers page. Applications will be reviewed on a rolling basis and will conclude once we have found the best candidate.

Greenpeace is an Equal Opportunity Employer and does not discriminate on the basis of race, color, class, sex, gender, sexual orientation, disability, family/marital status, religion or other protected classes. We strongly encourage applications from marginalized communities. If you require assistance applying to this opportunity, please contact

COVID - 19 :
  • As of Q1 2022, most Greenpeace employees are working from home due to COVID-19. In accordance with Greenpeace values to maintain a safe and healthy working environment, we have adopted a mandatory COVID-19 vaccination policy to safeguard the health of our employees, supporters, and the community at large from COVID-19.

Current and future employees in need of an exemption from this policy for medical reasons, or because of sincerely held religious beliefs may request exemption. Accommodations will be granted where they do not cause Greenpeace undue hardship or pose a direct threat to the health and safety of others.

Greenpeace USA values a healthy work-life balance and has flexible, family-friendly employment policies. Our competitive benefits package for full-time employees includes medical, dental, and vision coverage with low contributions from staff. We have options for pretax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 6% 401K matching. New staff members receive 3 weeks vacation, 10 sick days, 2 personal days in their first year. Additionally we are closed Christmas Eve through New Year's Day.

After 1 year of service staff members receive 20 weeks of fully paid parental leave and after five years, staff are eligible for a 12 week paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff who choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. For more information, check out our benefits plan.

Only applicants eligible to work and live in the United States without any legal restrictions need apply for this opportunity.

Salary for this position starts at $110,000 and is commensurate with experience.